Brand Library · Fashion & apparel
About You creator content examples
Real creator collaborations with @aboutyou from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 119 creators behind posts like these, with real engagement data?
See the top About You creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @aboutyou over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
About You is a trademark of its owner. Sup is not affiliated with or endorsed by About You. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the About You creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 367 of 418 brands in the library by creator count | 18 | 181 collaborations recorded in 12 months |
| Creators behind them | 17 | 119 creators recorded collaborating with @aboutyou |
| Median views per example | 6.7K | Views are shown only where the creator left them public |
| Median likes per example | 203 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
About You and creators: common questions
Does About You work with creators?
Yes. We have recorded 119 creators collaborating with About You, across 181 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top About You creators page.
Which creators post about About You?
The largest accounts collaborating with About You include @aleksandra_petkanova, @kamilasikl, @bellakraus, @xoxosonjakovac, @rebecaoksana and @nadiemamiri10. The most frequent is @kamilasikl, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does About You attract?
Across the 24 biggest creators we recorded, 88% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above). The median has 191K followers and the median engagement rate is 1.7%.
Is this page affiliated with About You?
No. We are not connected to About You and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at About You and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
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