Brand Library · Skincare & beauty
Salt & Stone creator content examples
Real creator collaborations with @saltandstone from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 640 creators behind posts like these, with real engagement data?
See the top Salt & Stone creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @saltandstone over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Salt & Stone is a trademark of its owner. Sup is not affiliated with or endorsed by Salt & Stone. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Salt & Stone creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 234 of 567 brands in the library by creator count | 18 | 826 collaborations recorded in 12 months |
| Creators behind them | 18 | 640 creators recorded collaborating with @saltandstone |
| Median views per example | 7.5K | Views are shown only where the creator left them public |
| Median likes per example | 140 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Salt & Stone and creators: common questions
Does Salt & Stone work with creators?
Yes. We have recorded 640 creators collaborating with Salt & Stone, across 826 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Salt & Stone creators page.
Which creators post about Salt & Stone?
The largest accounts collaborating with Salt & Stone include @herosheemaz, @natalie_roser, @alexusdanisha, @annasbeautyworld_, @mac_daddyy and @tiabhuva. The most frequent is @natasha.thasan, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Salt & Stone attract?
Across the 24 biggest creators we recorded, 29% are mid-tier creators (100,000 to 500,000) and 71% are macro creators (500,000 and above). The median has 667K followers and the median engagement rate is 0.6%.
Is this page affiliated with Salt & Stone?
No. We are not connected to Salt & Stone and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Salt & Stone and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 285 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Salt & Stone:
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