Brand Library · Skincare & beauty

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Top influencers and creators posting about Salt & Stone

These are the 24 biggest creators who collaborated with @saltandstone in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 640 creators collaborating with the brand in total.

24creators ranked on this page
640creators recorded collaborating with Salt & Stone in 12 months
826collaborations recorded
Last updated
Shima Katouzian شیما کاتوزیان profile photo

1.Shima Katouzian شیما کاتوزیان

@herosheemaz
Beauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Natalie Roser (Bonner) profile photo

2.Natalie Roser (Bonner)

@natalie_roser
Travel & Adventure

Founder @bare.ones underwear🧸 · Editor of @seriesmag 📰

1.4M

Followers

—

Engagement

1

Collabs

Post categories

Travel & Adventure36%
Fashion & Style21%
Books & Literature7%
Fitness & Workouts7%

Countries

United Kingdom67%
Australia33%

Audience gender

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Alexus Danisha profile photo

3.Alexus Danisha

@alexusdanisha
Fashion & Style

🕊️ Model • Founder • Lifestyle Curator · 🤍 @FashionNovaCurve · Welcome to my world ⤵︎

1.3M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style64%
Beauty12%
Home Decor & Interior Design10%
Fitness & Workouts5%

Cities

Newport Beach2%

Audience gender

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A N N A S H E R I profile photo

4.A N N A S H E R I

@annasbeautyworld_
Beauty

do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰

1.2M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty85%
Music & Singing4%
Health & Wellness3%
Nature & Outdoors3%

Audience gender

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Angel Merino profile photo

5.Angel Merino

@mac_daddyy
Beauty

Beauty & Lifestyle · Founder @artistcouture

1.2M

Followers

—

Engagement

1

Collabs

Post categories

Beauty37%
Fashion & Style11%
Fitness & Workouts10%
Music & Singing7%

Cities

Los Angeles4%
Malibu3%

Countries

United States89%
Canada11%

Audience gender

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Tia Bhuva profile photo

6.Tia Bhuva

@tiabhuva
Fashion & Style

Canadian creator + founder · Hair · Beauty · Motherhood · Sarees → @tiabhuvadotcom

1.1M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style40%
Beauty28%
Business & Entrepreneurship8%
Baking & Desserts4%

Audience gender

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Hanna Stretch profile photo

7.Hanna Stretch

@hanna_stretch
Beauty

3x World Champion 🌟 · International Coach · Founder @stretchon_space @vibrostretching_official · Move better. Feel stronger. Recover faster🌟 · 📍Flori…

951K

Followers

3.8%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty23%
Sports & Athletics19%
Fitness & Workouts15%
Fashion & Style12%

Cities

Boca Raton15%
Miami12%

Countries

United States100%

Audience gender

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Cat Arcodia profile photo

8.Cat Arcodia

@copycatsstyle

home decor, organization, fashion, & the best AMAZON HOME FINDS🤍 · daily deals & favorite finds in stories · SHOP HERE ⤵️ AFFILIATE LINKS · 📍South FL

915K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.6%.

Audience gender

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Karin Adoni Ben David profile photo

9.Karin Adoni Ben David

@karinadoninutrition
Beauty

I’ll teach you what’s GOOD & BAD in grocery stores! No BS advice · LA👉🏻Miami 🤍 Certified Nutritionist 20+ years 😊

887K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty25%
Food & Cooking21%
Health & Wellness16%
Nutrition & Diet12%

Cities

Miami1%
Paris1%

Audience gender

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Avery Woods profile photo

10.Avery Woods

@averyywoods
Parenting & Family Life

from scrubs to socials · @cheerswithavery

860K

Followers

4.3%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life17%
Beauty15%
Home Decor & Interior Design7%
Fashion & Style7%

Audience gender

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Ale Ayala •Blogger/Youtuber profile photo

11.Ale Ayala •Blogger/Youtuber

@styledbyale
Beauty

LA based · Curating a beautiful life at 40 | Bilingual Beauty, Hosting Hacks, & Retail Finds. · #LaChula

792K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty29%
Fashion & Style21%
Food & Cooking11%
Health & Wellness7%

Cities

Las Vegas2%

Audience gender

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Krishna Patel ✨ Beauty + Self Care profile photo

12.Krishna Patel ✨ Beauty + Self Care

@lavishkrish
Beauty

💕 Self care is my hobby📍Toronto 🇨🇦 · 👇🏼 Hair Guide + Links👇🏼

711K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty88%
Art & Illustration3%
Nature & Outdoors3%
Sports & Athletics3%

Cities

Toronto6%

Audience gender

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Estée Lalonde profile photo

13.Estée Lalonde

@esteelalonde
Beauty

Finding the beauty in figuring it out🌀 · Founder @mirrorwater.earth · Substack @someday_someday · Born in 🇨🇦 + based in 🇬🇧

624K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty29%
Personal Development & Motivation11%
Health & Wellness9%
Travel & Adventure7%

Cities

London10%
Boston2%

Countries

United Kingdom59%
Estonia15%

Audience gender

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Liv Judd profile photo

14.Liv Judd

@livjudd

elegant space for style, skincare, travel | mum 👧🏼👧🏼 · mgmt @therealdba · all my links ⬇️

588K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.6%.

Audience gender

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Lucy Jane profile photo

15.Lucy Jane

@lucyy.jd
Beauty

London, UK · beauty, lifestyle & travel · tiktok(600k+)👇🏼

558K

Followers

1.2%

Engagement

2

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty67%
Fashion & Style12%
Luxury Travel & Hotels7%
Health & Wellness3%

Cities

London16%
Dubai2%

Countries

United Kingdom75%
France8%

Audience gender

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Natasha Thasan profile photo

16.Natasha Thasan

@natasha.thasan
Beauty

TO/ NYC · 🐥 self care @drapetherapy girl

527K

Followers

1.6%

Engagement

3

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty56%
Fashion & Style33%
Food & Cooking11%

Cities

Seoul11%
Toronto11%

Audience gender

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Victoria Rotchenkova🤍 profile photo

17.Victoria Rotchenkova🤍

@toryiabts
Food & Cooking

beauty, wellness n healthy meals🕯️🥒🧖‍♀️ · Email: · 📍London / Tashkent🇺🇿

515K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Food & Cooking43%
Beauty15%
Health & Wellness10%
Personal Development & Motivation10%

Cities

London3%

Audience gender

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Christine Elizabeth profile photo

18.Christine Elizabeth

@christine.elizabeth
Beauty

stay healthy & wealthy✨ · hair. beauty. skin. finance. wellness · 📍Miami • NYC • LA | ex-wall street

489K

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty50%
Fashion & Style13%
Food & Cooking13%
Finance & Investing8%

Audience gender

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Madi Ditler profile photo

19.Madi Ditler

@madiditler
Fashion & Style

wellness, beauty & curvy fashion for the girls · 📍Las Vegas | 💍 2027 bride

434K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style24%
Fitness & Workouts14%
Weddings & Events14%
Beauty9%

Cities

Las Vegas3%
San Francisco2%

Countries

United States100%

Audience gender

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Brittany Lupton profile photo

20.Brittany Lupton

@_brittanylupton
Fitness & Workouts

🍁keep showing up | hybrid training · 🥇 5/13 races this year · @oneractive BRITTANY · @runna BRITTANY · 📍 FL | 💌

425K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fitness & Workouts54%
Fashion & Style7%
Beauty6%
Food & Cooking6%

Cities

30A1%
Orlando1%

Countries

United States78%
Turks and Caicos Islands22%

Audience gender

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Sarah Katharina profile photo

21.Sarah Katharina

@sarahgracce
Fashion & Style

London

400K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style22%
Beauty17%
Travel & Adventure11%
Cars & Motorsports6%

Cities

Goodwood6%
Provence6%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Julia Hunt profile photo

22.Julia Hunt

@julialhunt
Beauty

For women who want a calm home + beautiful life · intentional living • beauty • motherhood · 📍Atlanta, USA

369K

Followers

0.6%

Engagement

2

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Beauty20%
Personal Development & Motivation18%
Health & Wellness12%
Home Decor & Interior Design10%

Cities

Atlanta1%
Charleston1%

Countries

United States50%
Dominican Republic17%

Audience gender

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Karalea Pior profile photo

23.Karalea Pior

@karaleapior

We laugh and sing a lot here 🫶🏻 · Motherhood style & chaos · TikTok 2.1M 💍 @swavpior

356K

Followers

9.5%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.6%.

Audience gender

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Sam Paige profile photo

24.Sam Paige

@sampaigepix
Fashion & Style

professionally doing the most and taking up space · 📍Miami · Model • Dancer • Adventurer • Disney adult · TT 3.2M

353K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style27%
Travel & Adventure17%
Music & Singing11%
Beauty8%

Cities

Miami23%
Tokyo4%

Countries

United States66%
Japan14%

Audience gender

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Want to see what their Salt & Stone content actually looks like?

See Salt & Stone content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @saltandstone over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Salt & Stone is a trademark of its owner. Sup is not affiliated with or endorsed by Salt & Stone. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Salt & Stone creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 234 of 567 brands in the library by creator count.24640 recorded collaborating with @saltandstone in 12 months
Their collaborations28826 collaborations recorded in 12 months
Median followers667K728K across all 567 brand pages
Median engagement rate0.6%0.9% across all 567 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.3 across all 640 creators

FAQ

Salt & Stone and creators: common questions

Yes. We have recorded 640 creators collaborating with Salt & Stone, across 826 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Salt & Stone content examples page.

The largest accounts collaborating with Salt & Stone include @herosheemaz, @natalie_roser, @alexusdanisha, @annasbeautyworld_, @mac_daddyy and @tiabhuva. The most frequent is @natasha.thasan, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 29% are mid-tier creators (100,000 to 500,000) and 71% are macro creators (500,000 and above). The median has 667K followers and the median engagement rate is 0.6%.

No. We are not connected to Salt & Stone and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Salt & Stone and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Salt & Stone work with creators?

Yes. We have recorded 640 creators collaborating with Salt & Stone, across 826 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Salt & Stone content examples page.

Which creators post about Salt & Stone?

The largest accounts collaborating with Salt & Stone include @herosheemaz, @natalie_roser, @alexusdanisha, @annasbeautyworld_, @mac_daddyy and @tiabhuva. The most frequent is @natasha.thasan, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Salt & Stone attract?

Across the 24 biggest creators we recorded, 29% are mid-tier creators (100,000 to 500,000) and 71% are macro creators (500,000 and above). The median has 667K followers and the median engagement rate is 0.6%.

Is this page affiliated with Salt & Stone?

No. We are not connected to Salt & Stone and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Salt & Stone and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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