Brand Library · Fitness
CrossFit creator content examples
Real creator collaborations with @crossfit from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 69 creators behind posts like these, with real engagement data?
See the top CrossFit creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @crossfit over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
CrossFit is a trademark of its owner. Sup is not affiliated with or endorsed by CrossFit. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the CrossFit creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 396 of 418 brands in the library by creator count | 18 | 101 collaborations recorded in 12 months |
| Creators behind them | 16 | 69 creators recorded collaborating with @crossfit |
| Median views per example | 6.6K | Views are shown only where the creator left them public |
| Median likes per example | 163 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
CrossFit and creators: common questions
Does CrossFit work with creators?
Yes. We have recorded 69 creators collaborating with CrossFit, across 101 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top CrossFit creators page.
Which creators post about CrossFit?
The largest accounts collaborating with CrossFit include @sashapieterse, @bridgesj3, @wallstreetweightlifter, @roycey_boy, @soulsean and @dallinpepper. The most frequent is @soulsean, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does CrossFit attract?
Across the 24 biggest creators we recorded, 58% are micro creators (10,000 to 100,000), 33% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above). The median has 89K followers and the median engagement rate is 0.6%.
Is this page affiliated with CrossFit?
No. We are not connected to CrossFit and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at CrossFit and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fitness creators by place:
All countries 34US 33UK 40Canadian 40French 20Australian 39German 20Spanish 25Dutch 28Japanese 22Irish 32New York 36Sup for brands like CrossFit:
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