Brand Library · Makeup & beauty
L'Oréal Paris creator content examples
Real creator collaborations with @lorealparis from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
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See the top L'Oréal Paris creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @lorealparis over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
L'Oréal Paris is a trademark of its owner. Sup is not affiliated with or endorsed by L'Oréal Paris. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the L'Oréal Paris creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 2 of 42 brands in the library by creator count | 18 | 9,902 collaborations recorded in 12 months |
| Creators behind them | 17 | 5,880 creators recorded collaborating with @lorealparis |
| Median views per example | 7.8K | Views are shown only where the creator left them public |
| Median likes per example | 240 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
L'Oréal Paris and creators: common questions
Yes. We have recorded 5,880 creators collaborating with L'Oréal Paris, across 9,902 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top L'Oréal Paris creators page.
The largest accounts collaborating with L'Oréal Paris include @shuapeck, @cassandraslee, @evalongoria, @dagibee, @iluvsarahii and @costcohotfinds. The most frequent is @dimitrishair, with 12 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.6M followers and the average engagement rate is 0.8%.
No. We are not connected to L'Oréal Paris and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at L'Oréal Paris and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does L'Oréal Paris work with creators?
Yes. We have recorded 5,880 creators collaborating with L'Oréal Paris, across 9,902 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top L'Oréal Paris creators page.
Which creators post about L'Oréal Paris?
The largest accounts collaborating with L'Oréal Paris include @shuapeck, @cassandraslee, @evalongoria, @dagibee, @iluvsarahii and @costcohotfinds. The most frequent is @dimitrishair, with 12 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does L'Oréal Paris attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.6M followers and the average engagement rate is 0.8%.
Is this page affiliated with L'Oréal Paris?
No. We are not connected to L'Oréal Paris and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at L'Oréal Paris and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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