Brand Library · Travel
Airbnb creator content examples
Real creator collaborations with @airbnb from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 777 creators behind posts like these, with real engagement data?
See the top Airbnb creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @airbnb over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Airbnb is a trademark of its owner. Sup is not affiliated with or endorsed by Airbnb. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Airbnb creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 146 of 418 brands in the library by creator count | 18 | 1,007 collaborations recorded in 12 months |
| Creators behind them | 15 | 777 creators recorded collaborating with @airbnb |
| Median views per example | 13K | Views are shown only where the creator left them public |
| Median likes per example | 252 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Airbnb and creators: common questions
Does Airbnb work with creators?
Yes. We have recorded 777 creators collaborating with Airbnb, across 1,007 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Airbnb creators page.
Which creators post about Airbnb?
The largest accounts collaborating with Airbnb include @barbaraderegil, @rioferdy5, @theodoro, @niasioux, @calleypoche and @danielaacallee. The most frequent is @cyrusveyssi, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Airbnb attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the median engagement rate is 1.4%.
Is this page affiliated with Airbnb?
No. We are not connected to Airbnb and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Airbnb and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the travel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Travel & Hospitality 69 brandsTravel creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Singaporean 31Irish 28New York 40London 40Los Angeles 40San Francisco 40Toronto 40Sup for brands like Airbnb:
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When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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