Brand Library · Grocery & food
H-E-B creator content examples
Real creator collaborations with @heb from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 496 creators behind posts like these, with real engagement data?
See the top H-E-B creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @heb over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
H-E-B is a trademark of its owner. Sup is not affiliated with or endorsed by H-E-B. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the H-E-B creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 337 of 567 brands in the library by creator count | 18 | 815 collaborations recorded in 12 months |
| Creators behind them | 16 | 496 creators recorded collaborating with @heb |
| Median views per example | 6.2K | Views are shown only where the creator left them public |
| Median likes per example | 57 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
H-E-B and creators: common questions
Does H-E-B work with creators?
Yes. We have recorded 496 creators collaborating with H-E-B, across 815 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top H-E-B creators page.
Which creators post about H-E-B?
The largest accounts collaborating with H-E-B include @camilamcconaughey, @chrispereznow, @jennabandy21, @islacervelli, @everybodylovesdavid and @carlashellis. The most frequent is @littlecajunhouse, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does H-E-B attract?
Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 516K followers and the median engagement rate is 0.9%.
Is this page affiliated with H-E-B?
No. We are not connected to H-E-B and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at H-E-B and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like H-E-B:
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