Creator Directory
The 40 biggest food & drink creators we track with a verified home base in Singapore, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 74 food & drink creators in Singapore; these are the largest with a verified profile.
40 creators, ranked by audience
Currently in SOFIA, Bulgaria · 📍Singapore · 40--🇧🇬🇲🇪🇲🇰🇦🇱🇽🇰🇷🇸🇲🇩🇷🇴🇸🇮🇭🇷🇧🇦🇭🇺🇦🇪🇪🇪🇫🇮🇵🇱🇱🇹🇱🇻 🇦🇹🇨🇭🇸🇰🇩🇪🇨🇿🇹🇷 🇹🇼🇸🇬🇦🇺🇵🇭🇹🇭🇲🇾🇮🇩🇭🇰🇧🇳🇨🇳🇻🇳🇰🇷🇰🇭🇲🇲🇯🇵🇲🇴
533K
Followers
0.1%
Engagement
26K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬努力成為全新加坡最懂包的男孩紙 @iamjusyu · 📕Xiaohongshu @jus.yu//💼🎵@joochiat.atelier · 🌍 @fever_global JUSYU10//📷 Leica Q3
390K
Followers
0.5%
Engagement
306K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›😏Singaporean Eating the Best Food, Exploring Fun Places Around the World & Singapore🇸🇬 with my Friends...🤯😭😩 · 🗣 DM for FREE Promos & Shoutouts
259K
Followers
0.4%
Engagement
157K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We always know what to eat in Singapore 😉 · 🔖 Tag #eatbooksg to be featured · 📬 Daily updates on Telegram at t.me/eatbooksg · 👇🏻 Click here for full…
199K
Followers
4.5%
Engagement
103K
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your guide to everything fun in Singapore 🇸🇬 · New food • New events • New NEWS | · #shouttravels #shoutgiveaways
174K
Followers
4.6%
Engagement
112K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬 Your curated food & event guide · 🗒️ with insightful tips and genuine reviews · 📣TT/FB/YT/RedNote/Lemon8: @deeniseglitz
149K
Followers
0.5%
Engagement
83K
Avg views
Average engagement. Bottom 48% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Documenting our global adventures in food, travel and questionable life choices 🤪 · Email: · IG/TT/FB/Lemon8:@sgadventurousduo
139K
Followers
0.6%
Engagement
58K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🚇 Sharing Food Experience Near MRT Stations · 🍱 Top 10 Food Blog in 🇸🇬 · WGA Hawker Award Jury 2022 · Ultimate Hawker Fest 2014 · Food Socialikes Con…
79K
Followers
0.1%
Engagement
9.8K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Yoga teacher, host, livestreamer · Mom of 4 · Ambassador: · @lululemon · @sgredcross · @sodastreamsingapore · @runforhopesg
71K
Followers
5.0%
Engagement
10K
Avg views
Exceptional engagement. Top 2% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›yapping, napping and snacking · 📍singapore · @myproteinsg code: “MYRA”
70K
Followers
0.2%
Engagement
8.8K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.5%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🇸🇬 | all about living a life full of experiences · ⌂ @apt.rice 🐾 @chamo.thecat · ꕥ @lmr_lumiere · ✫ No reposting of content
69K
Followers
1.4%
Engagement
58K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hello Penguins🐧 🇸🇬🇮🇩🇲🇾🇹🇭 recommend good stuff 只推荐好料 👇 DM for Collab🔥🌈 @pipibew
67K
Followers
0.1%
Engagement
12K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Eat. Travel. Rant. Est'd 2012. 🇸🇬🐼 · 📝 Rants: www.theRantingPanda.com · 📬 Email: · #️⃣ #theRantingPanda #tRPwanderlust
58K
Followers
0.1%
Engagement
6.8K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing the chaos & comfort of homemade food 🇸🇬 · Also on TikTok!! (54K) · Email: for partnerships
56K
Followers
0.8%
Engagement
28K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬 Whisking up joy in my kitchen · 🥢 Chasing flavours across cities · ✨ Food, bakes & little escapes · 📷: IPhone 16 Pro Max
49K
Followers
0.0%
Engagement
3.2K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Only the better events in Singapore · 🍔 @eventfulsg.food · 📚 @heritage__sg · Our Work: @eventfulsg.portfolio
47K
Followers
4.1%
Engagement
18K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›What to eat, drink and do, by @straitstimesfood and friends @straits_times · ✨In our evolution era ✨ · 👇🏻 Explore Singapore’s food scene and beyond:
39K
Followers
2.5%
Engagement
66K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Entering 41 ✨💁🏻♀️🇸🇬 · Serial Hobbyist, Content creator, Freelance PR & Marketing · Beauty & Aesthetic treatments are my passion topics 🔥
35K
Followers
1.8%
Engagement
553K
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ᴏɴ ᴀ ᴊᴏᴜʀɴᴇʏ ᴛᴏ ᴋᴇᴇᴘ ᴍʏ ɢʟᴏᴡ ✨ sᴀᴠᴏʀ ᴇᴠᴇʀʏ ʙɪᴛᴇ 👄 · & ᴄᴏʟʟᴇᴄᴛ sᴛᴏʀɪᴇs ᴡᴏʀʟᴅᴡɪᴅᴇ 🌎
35K
Followers
0.9%
Engagement
22K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@sophiemong.art · art, homemaking, travel & everything in between. · boys mom 🤎 · 📍Singapore
33K
Followers
3.6%
Engagement
58K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Singapore Food • Lifestyle • Travel · HungryHub $10 OFF 1st booking “DYJNM8” · 🔖 1 & Only Account · Upcoming Trip: Sanya, Hainan
32K
Followers
0.0%
Engagement
32K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food and more! · [TerryMeter] · Terryfic 👍🏻 · InTerrysting 👌🏻 · SatisfacTerry✌🏻 · Terryble 👎🏻 · Terryfying 😱
27K
Followers
0.3%
Engagement
10K
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍🇸🇬🇲🇾l Food | Travel | Lifestyle | · Blogging since 2009 | IG since 2011 · Enjoy 5% off when you quote “HAZELOFFKLOOK”
27K
Followers
0.2%
Engagement
42K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍽️ SG lifestyle | ✈️ travel escapes · 💎 Curated & honest reviews · 📩 DM/Email: · Travel: @foodiliciousdivatravels
26K
Followers
0.0%
Engagement
1.1K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Follow me for all things YUMMY 😋 · 👍 关注我，带你去吃好吃的！🍜🍳🍣🍤🍰 · 🇸🇬 Food Blog 美食探店博主 (since 2012) ❤️ 肖战的小飞侠 XZ's XFX🌹
26K
Followers
0.0%
Engagement
1.4K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍽️ Food hunting in Singapore & beyond · 🎥 Reels | Reviews | Real cravings · 📍 One plate at a time · 📩 Collabs? DM me!
25K
Followers
1.3%
Engagement
33K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›FoodBlogger since 2012 ❤️to Bake, Cook, Eat · 🍽️ FOOD 🙎🏻♀️BEAUTY/ LIFESTYLE ✈️TRAVEL 🥘RECIPE · 🌻All Glory & Praise to God🌈
25K
Followers
0.2%
Engagement
5.3K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Bite-sized memories of food and travel. · ⚫️ B&W @monochromaticgraphy · 👩🏻🤝👨🏼 Growing Up @mrjuliuslim · 🍼 @gisellebabylim
24K
Followers
0.7%
Engagement
7.3K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬𝗙𝗼𝗼𝗱𝗶𝗲|𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲|𝗕𝗲𝗮𝘂𝘁𝘆|𝗧𝗿𝗮𝘃𝗲𝗹 · 𝗩𝗜𝗡𝗖𝗔𝗞𝗟𝗢𝗢𝗞👉5 %off · 📮DM:Collab · 𝗣𝗥𝗢𝗠𝗢👇
24K
Followers
0.6%
Engagement
18K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Travel | Food | Lifestyle · 🇸🇬 Based in Singapore · Sharing hotels, cafés & hidden gems · Aug: 🇹🇭 Sept: 🇰🇷
23K
Followers
1.2%
Engagement
8.8K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
PIZZA maker @walapizza.sg 👩🏻🍳🇸🇬 · PIZZA hunter @thebestpizzawards @50toppizza 📍🌍 · PIZZA consultant 📩👩🏻💼✈️
23K
Followers
0.5%
Engagement
7.2K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#️⃣ #eatoutsg (631K+) Join the community‼️ · 🏨 @agoda : -10% [ EATOUTSGAGD ] · 🎁 @klooksg : -10% [ EATOUTSGKLOOK ]
22K
Followers
0.0%
Engagement
4.6K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥘Food✈️Travel🏝️Lifestyle👗Fashion💄Beauty · 📕小红书: 珍珍吃喝玩乐 · ✈️ Klook Code:ZENKLOOK · 💬 DM / Email for collab/invites · 🌺 @x10mediasingapore
22K
Followers
1.6%
Engagement
8.6K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›૮₍˶•ﻌ•˶₎ა ♡ munching in style · 🇸🇬 based in sg ・ open for collabs · 📩 slide into dms
22K
Followers
0.2%
Engagement
14K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬 ꜱɪɴɢᴀᴘᴏʀᴇ ꜰᴏᴏᴅ ʀᴇᴠɪᴇᴡꜱ 👩🏻🎨 ʟɪꜰᴇꜱᴛʏʟᴇ · 📈 20ᴍ+ ᴠɪᴇᴡꜱ ɢᴏᴏɢʟᴇ ʟᴏᴄᴀʟ ɢᴜɪᴅᴇ · ✂️ ɴᴇᴡ ʙᴀʙʏ, ᴋɪᴅᴘʀᴇɴᴇᴜʀ ᴄᴇɴᴛʀɪᴄ · 🎁 ꜱʜᴏᴘ ꜰᴏʀ ᴏᴜʀ ᴇxᴄʟᴜꜱɪᴠᴇ ᴄʀᴀꜰᴛ ᴋɪᴛꜱ👇
21K
Followers
0.2%
Engagement
1K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›I will never be slim again · 🇸🇬 Food • Lifestyle • Travel
21K
Followers
0.6%
Engagement
1.6K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›CEO (Chief Eating Officer) at @wantwoeatsg · 📸 Food & Travel Creator · 🎬 IG • FB • TikTok • 🍋8 • YouTube • 🍠小红书 • Threads
21K
Followers
0.9%
Engagement
6.8K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›just a girl trying to live a balanced, happy life :) former anxious annie. i walk. a lot. 1200+ days #happygirlwalk · Founder @happygirlmovement ✨💛✌️✨
21K
Followers
3.0%
Engagement
89K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food | Travel | Hotel | Lifestyle · 💌 DM/Email for Collab/Invite · #fatspoting<country> for food/hotels/activities in the country
20K
Followers
0.0%
Engagement
2.1K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇬 Editor of Secret Life of Fatbacks, your insider guide to luxury hotels in Singapore + Asia-Pacific. · Lawyer in the day. · 🍜🍰🥃Dining & bars.
20K
Followers
0.0%
Engagement
1.8K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for food & drink creators in Singapore, free on a strategy call.
We track at least 74 food & drink creators with a verified home base in Singapore, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Food creators elsewhere:
US40UK40Canadian40Australian40Italian40Irish34Japanese36New York40London68Los Angeles60Chicago40San Francisco40Toronto40Atlanta40Houston40Dallas40Washington40Philadelphia40Miami40Austin40Boston40San Diego40Las Vegas40Vancouver40Sydney40Seattle40Nashville40Orlando40Other niches in Singapore:
Travel31Brand categories:
Food, Beverages & Tobacco1,344 brandsFood Items1,025 brandsSnack Foods301 brandsBakery642 brandsMeal Kits57 brandsBeverages319 brandsBrands these creators work with:
AldiCoca-ColaDoorDashDunkin'Dutch BrosMcDonald'sNespressoOlipopPoppiStarbucksTrader Joe'sThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 74 food & drink creators in Singapore and publish the largest with a verified profile | 40 | 10,890 across our published pages |
| Median followersFood & Drink in Singapore vs all 10,890 creators across our published pages | 32K | 76K |
| Median engagement rate | 0.5% | 1.0% |
| Median average views | 13K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 food & drink creators in Singapore. We track at least 74 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 32K followers, and the average engagement rate across the page is 1.1%. By size, 83% are micro creators (10,000 to 100,000), 15% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Zachary Adriel Goh (Lifestyle/Hotel/Travel/Luxury) (@zacharyadriel) has the largest following on this page at 533K. Follower count is not the same as performance though. Dawn Sim (@thatmomoffour) has the highest engagement rate here at 4.99%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Restaurants & Cafes & Bars, Food & Cooking, Travel & Adventure and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Singapore home base. The places they mention most in their posts are Singapore, Bangkok and Seoul. By country, the most mentioned are China, Thailand and Malaysia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.