Brand Library · Grocery & food
These are the 24 biggest creators who collaborated with @lidlgb in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 250 creators collaborating with the brand in total.
THE WINE🍷 GUY with son FRED 📽️ · I’m going on tour in Sept across the UK and Ireland; on sale 27th Feb.
716K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›→ FEEL GOOD VEGAN FOOD + lifestyle · vegan recipes, health & wellness, daily routines · 📍 Birmingham – London, UK
694K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›GOOD BONES • an over-sharing designer & homebody doing up a Victorian house in London · ▫️consults, substack, lights & product links👇 · ▫️Rep @crumba…
512K
Followers
8.0%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Womens - @galslovehighstreet · Men’s - @guyslovehighstreet · Home - @homeslovehighstreet · to work with us! (Brands) 🤍
445K
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🍞 Fun, Original Food Hacks · 🍰 Featured by Meta, Instagram & The Drew Barrymore Show · 🍓 1+ Billion Views
392K
Followers
0.7%
Engagement
4
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🍅 the art of seasonal dining · ✨ cook, food writer & wannabe wine expert · buy WHAT TO COOK & WHEN TO COOK IT ❤️⬇️
387K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Brain Disease Survivor🧠 · Disability•Fashion•Life After Brain Injury · Helping others regain confidence & identity after illness🫶🏼
340K
Followers
2.9%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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The Definitive Voice of Hun Culture · Celebrating nostalgia, pop chaos & iconic hun energy
280K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion Designer & Fashion Entrepreneur · @wear_shordindu @shordindu.london @galpal.bd
268K
Followers
2.4%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Joy seeker • Illustrator • Author · 🌈 Practising joy through colour + creativity · 💕 Joyful outfits · ⬇️ Shop, news + freebies
258K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
👨🍳 chef & presenter · 📚 8 bestselling cookbooks · 📺 @saturday.kitchen @thismorning @packedlunchc4 · 🏆 @obsfood & @fortnums winner
255K
Followers
0.3%
Engagement
2
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Food Artist 📍🇧🇪 · Fresh fruit and veggie creations · DM for collaborations · ebook available on website
252K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💋Beauty Glow Girl - UK 🇬🇧 budget luxe beauty · 💄Affordable beauty performs like luxe · ✉️collab · 💗 Shop my faves ⬇️
239K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍✈️ Food & Travel Journalist · 🎅🏼🎄👸🏼 The Christmas Queen · 🐐💅🏼 The UK’s Newest Foods Since 2021 · 🍽️ Food News • Reviews • Daily Finds •
214K
Followers
0.3%
Engagement
10
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌱Vegan Food UK | The Home of Vegan Eats · 🍔Daily Vegan Food News & Reviews · 🚨Latest Vegan Launches in the UK · 🌎FOLLOW for Exclusive Updates
204K
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food | Reviews | Promo | Travel · ✉️ PR/Collabs - · Worked with @reefdrink @auvodka @lindtuk @mcdonaldsuk & more 🤳
177K
Followers
0.4%
Engagement
11
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🐦⬛A WITCH encouraging magic, wellbeing & connection. · 🦉Toes in the Earth, Chin Up & Wings in the Air™️
162K
Followers
3.0%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you decide what foods worth your 💵 · Northern comfort food creator · Supermarket reviews & weeknight meals.
158K
Followers
0.3%
Engagement
2
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›14:19 / 29:37 / 63:35 / 2:17 · @tildarice connoisseur · @sportsshoes ambassador
153K
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍄 Play Activities | Home | Content Creator · 🌻 Mama to girls | Pregnant · 🌱 Collab Email
146K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍North East | Beauty, Fashion and Lifestyle✨ · JASMINEC10 for 💸 off @partyhardtravel · 🏡@jasminecloughhome · 🐶@montethecockapoo_
136K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›24 | Glasgow, Scotland · girly things / fashion / beauty / wellness ♡ · enquiries: 💌
125K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your brown big sis ♡ · figuring fitness, womanhood & life out together · ↓ all links
124K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›eating my way through my twenties 🍒🫒
123K
Followers
4.5%
Engagement
2
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Lidl content actually looks like?
See Lidl content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @lidlgb over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Lidl is a trademark of its owner. Sup is not affiliated with or endorsed by Lidl. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 301 of 418 brands in the library by creator count. | 24 | 250 recorded collaborating with @lidlgb in 12 months |
| Their collaborations | 52 | 364 collaborations recorded in 12 months |
| Median followers | 245K | 702K across all 418 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 2.2 | 1.5 across all 250 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 250 creators collaborating with Lidl, across 364 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Lidl content examples page.
The largest accounts collaborating with Lidl include @tomgilbeywine, @vegangirlboss, @goodboneslondon, @mamaloveshighstreet, @thefastfoodie.tv and @georgieeats. The most frequent is @newfoodspotteruk, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 88% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above). The median has 245K followers and the median engagement rate is 0.7%.
No. We are not connected to Lidl and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Lidl and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Food & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Lidl:
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