Creator Directory
The 40 biggest food & drink creators we track with a verified home base in the UK, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 1,903 food & drink creators in the UK; these are the largest with a verified profile.
40 creators, ranked by audience
proper plant-based food 🌱 · newsletter for recipes👇
5.2M
Followers
0.7%
Engagement
1.7M
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☕️ A teacup & saucer in a world of mugs · 🇬🇧 Etiquette coach @theenglishmanner · 🎧 Podcasts @sextedmyboss & @theluxurypodcast · 📘Latest: Just Goo…
4M
Followers
0.5%
Engagement
1M
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›©️If you can’t take a date, take a mate · 🥩Co-Founder @fume_bbq_festival @todsfestivefeast · 🦸 Hero Creator @uk_neotaste · 📧Enquires:
2.3M
Followers
4.2%
Engagement
2.5M
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The place to be for French classics 🇫🇷 · @maisonfrancoislondon · @cafefrancoislondon · BOOK IS OUT NOW👇🏼
2M
Followers
0.7%
Engagement
975K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎬 “Bangs Garcia” · Actress-Painter from the 🇵🇭. Entrepreneur in the 🇬🇧 Fundraising Concert for Typhoon Victims @dcocinauk 🎟️👇🏻
1.7M
Followers
0.0%
Engagement
25K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧Inspiring Londoners everyday · ✨Lifestyle, food, travel & everything pretty · 🎶 375k on TikTok · Order our books 📖👇🏻 · 📸 @santinisarah @dr_d…
1.6M
Followers
0.3%
Engagement
126K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧: @yellowpoppymedia · 🇮🇹: @zenzero_talentagency · MY COOKBOOK 😍👇
1.6M
Followers
1.7%
Engagement
780K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Holly Jade | UK | Vegan Baker + Recipe Creator | UGC · THE BEST Vegan Baking Recipes🥣 · 📚’The Little Book of Vegan Bakes’ cookbook OUT NOW! · ALL R…
1.3M
Followers
4.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍🇬🇧London · More me: @its.shico · 🥐 My cookbook Everything is Better with Puff Pastry is out now👇
1.2M
Followers
0.6%
Engagement
732K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Explore London with a local · Food, lifestyle, travel and things to do in London
1.2M
Followers
1.2%
Engagement
1.1M
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Foodie Fashionista 💄 · Dawaat Queen 👑 · 📍Dallas 🇺🇸 🇬🇧 🇵🇰 · DM for Collab/Promos 💌
1.1M
Followers
5.3%
Engagement
2.5M
Avg views
Exceptional engagement. Top 2% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍From Kuwait 🇰🇼 👨🏻🎓📍London 🇬🇧 · TV & Radio Anchor 🎙Since 2008 · TikTok: Kuwait.Next · 🆕 🎥 @noreenlondon 🎥 🆕
1.1M
Followers
0.3%
Engagement
282K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sunday times bestselling author · debut cookbook ‘Long Day? Cook This.’ OUT NOW 📚⤵️
1M
Followers
1.0%
Engagement
659K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Alrighty Guys · UK 🇬🇧 DXB 🇦🇪 · Email: · Recipes, Guides & More👇
883K
Followers
0.7%
Engagement
192K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Scotland | East Ayrshire · 25 · I dae cosplay n that
867K
Followers
2.6%
Engagement
441K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Author & CEO of ‘STEWS’ 📚 · 📍 | London · Cookbook OUT NOW 🇬🇧🇺🇸🇫🇷 + Website 📚👇🏽
859K
Followers
0.1%
Engagement
53K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›◾️Dad to Johnny, Henry, William, Hetty. · ◾️Leader of the Romford Bull Army 🐂
796K
Followers
0.1%
Engagement
84K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 British by birth. Legend by choice. · Here to educate, entertain, and stir the pot. · I wrote a book! PRE-ORDER NOW 👇🏻
758K
Followers
3.5%
Engagement
372K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fish Sommelier · COOKING EVERY FISH IN THE WORLD 🐟🌍 · Enquiries: 📧
750K
Followers
1.4%
Engagement
320K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›award winning foodie 🧑🍳 🇮🇹 · building @eatgiuseppes 🍝 · london 📍 | contact 👉🏼
734K
Followers
0.8%
Engagement
328K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Another Day In Paradise || ADIP || London · @jessejjenkins · Order my cookbook here 🫶🫶
714K
Followers
3.7%
Engagement
660K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Scottish foodie 🏴🇬🇧 · Creating easy, delicious, unique recipes 🍜🌶️ · MY NEW COOKBOOK📚🥹💕👇 & recipes
698K
Followers
1.0%
Engagement
234K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›→ FEEL GOOD VEGAN FOOD + lifestyle · vegan recipes, health & wellness, daily routines · 📍 Birmingham – London, UK
694K
Followers
0.4%
Engagement
78K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Author, Chef, Restaurateur · Co Founder @hopperslondon · 📚Author of Indian 101 and Hoppers:The Cookbook · Substack: Spice School
665K
Followers
0.1%
Engagement
46K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“OG of Modern Day Etiquette” - Harpers Bazaar · 2x Best-Selling Author | Entrepreneur · 💛 @stjude Ambassador
659K
Followers
0.2%
Engagement
201K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Transformo surto em entretenimento💥✨ · Humor | Casal | Receitinhas | Viagens 🛫🌍 · YouTube:+5.6M | TikTok:+1.6M | Kwai:+325k
613K
Followers
0.1%
Engagement
87K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Michelin star Chef,Author,Chéfpatron @zarqashbangalore @manthanmayfair @rivayat_marrakech @kutirchelsea @gupandshupdxb @vatavaranlondon
602K
Followers
1.7%
Engagement
92K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›25 & living in london 🤍
578K
Followers
2.9%
Engagement
618K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Unofficial Jack Daniels Collector Page · Whiskey and lifestyle · Based in United Kingdom · 21+ to Follow
576K
Followers
0.2%
Engagement
51K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🍳 Caderno de Receitas Sandra · 🍰 Dicas, sabores e tradições · 📍Siga e descubra novas delícias! · #ReceitasFáceis #CulináriaCaseira #ComidaBoa #…
571K
Followers
0.0%
Engagement
9K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏽🍳 JacketPotatoQueen|FoodReviews|CreativeTwists|ComfortFood · 📍London, UK 🇬🇧
566K
Followers
0.8%
Engagement
493K
Avg views
Average engagement. Bottom 48% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👑King Of Cake · ✖️Birmingham born- Chester based · ✖️For all enquiries:
561K
Followers
0.8%
Engagement
224K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mummy of 3 🇬🇧🇺🇸 · Husband 🫛 - @daddysflippinhouse · Host @donttouchitpod
545K
Followers
2.0%
Engagement
296K
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌱 Foraging | Wild Food | Forest School 🌱 · 🍄 Helping You Connect With Nature 🍄 · Join A Guided Walk With Me In Sussex 👇
538K
Followers
1.7%
Engagement
390K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.8%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨GRAB A COPY OF THE @crumbsanddoilies RECIPE BOOK BELOW RIGHT NOW👇🏼✨ · Visit us in store @crumbsanddoilies Soho 🧁🍪
514K
Followers
0.3%
Engagement
98K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›my safe space ✨🤍🧸 · balanced recipes, beauty tips & self-love · order my cookbook Indulge!!📕⬇️
501K
Followers
1.1%
Engagement
215K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Discover the best of independent food, arts & culture in Manchester. · Hit SUBSCRIBE to unlock food and drink perks.
489K
Followers
1.3%
Engagement
368K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Gastronaut, Presenter, Producer, Author, Raconteur, Bespoke B-Boy. FoodPorn ⭐️ MvF OG. Tottenham, NY & Dolphins. THIS IS MY ONLY ACCOUNT!
489K
Followers
0.8%
Engagement
147K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›On a quest to eat well, live kindly & stay curious · 📍 London 📧 · 👇 My recipes, events + more!
472K
Followers
0.3%
Engagement
51K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London · 🍽️ author of Have You Eaten? · 👩🏻🍳 chef presenter @channel4served · ✨ recipes: vernabanana.com
471K
Followers
0.3%
Engagement
77K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for food & drink creators in the UK, free on a strategy call.
We track at least 1,903 food & drink creators with a verified home base in the UK, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Food creators elsewhere:
US40Canadian40Australian40Irish40New York40London68Los Angeles60Toronto40Chicago40San Francisco40Atlanta40Houston40Washington40Dallas40Miami40Philadelphia40San Diego40Boston40Austin40Las Vegas40Sydney40Vancouver40Seattle40Nashville40Orlando40Other niches in the UK:
Beauty62Fashion40Fitness35Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming31Cars & Motoring40Books & Education40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 1,903 food & drink creators in the UK and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersFood & Drink in the UK vs all 8,749 creators across our published pages | 724K | 89K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 289K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 food & drink creators in the UK. We track at least 1,903 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 724K followers, and the average engagement rate across the page is 1.3%. By size, 10% are mid-tier creators (100,000 to 500,000) and 90% are macro creators (500,000 and above).
Alfie Steiner (@alfiecooks) has the largest following on this page at 5.2M. Follower count is not the same as performance though. Sham Glam (@sham.glam1) has the highest engagement rate here at 5.29%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Food & Cooking, Restaurants & Cafes & Bars, Baking & Desserts and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Manchester and Bangalore. By country, the most mentioned are United Kingdom, United States and India. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 food & drink creators in the UK. We track at least 1,903 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 724K followers, and the average engagement rate across the page is 1.3%. By size, 10% are mid-tier creators (100,000 to 500,000) and 90% are macro creators (500,000 and above).
Alfie Steiner (@alfiecooks) has the largest following on this page at 5.2M. Follower count is not the same as performance though. Sham Glam (@sham.glam1) has the highest engagement rate here at 5.29%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Food & Cooking, Restaurants & Cafes & Bars, Baking & Desserts and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Manchester and Bangalore. By country, the most mentioned are United Kingdom, United States and India. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›