Creator Directory
The 40 biggest creators we track with a verified home base in the UK, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 11,606 creators in the UK; these are the largest with a verified profile.
40 creators, ranked by audience
The Home of UK Gen Z Culture. · Part of @imjustmediagroup · Send videos 👉 @imjustbait.mp4
5.3M
Followers
0.2%
Engagement
918K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›proper plant-based food 🌱 · newsletter for recipes👇
5.2M
Followers
0.7%
Engagement
1.7M
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Child of God · Founder @lelive.africa Skincare in 🇿🇦🇬🇧 · @greenpeace Activist
5M
Followers
0.6%
Engagement
134K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›胡馨婉 · “Inward”🎵 YouTube 730M 👁️ Founder @lumefranceofficial · Empower Wellness 🍃 · NYC/London
4.9M
Followers
1.6%
Engagement
1.9M
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›global fashion girl, 2026 bride 👰🏼♀️ · 📍 Paris Fashion Week ✨
4.8M
Followers
0.4%
Engagement
584K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗡️The Traitors s4
4.3M
Followers
3.3%
Engagement
2.8M
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☕️ A teacup & saucer in a world of mugs · 🇬🇧 Etiquette coach @theenglishmanner · 🎧 Podcasts @sextedmyboss & @theluxurypodcast · 📘Latest: Just Goo…
4M
Followers
0.5%
Engagement
1M
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›TOUR 🇮🇪🇩🇪🇨🇭🇧🇪🇳🇱🇬🇧🇦🇹 · I don't need Saving is OUT NOW · And music video ⬇️
3.1M
Followers
0.3%
Engagement
397K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Uncovering London’s best kept secrets · 🤫 @secretclubglobal · 🎥 TikTok @secret.london · 👅 Food @london.mouthful · 👶🏻 Family @secretmediafam…
3M
Followers
0.1%
Engagement
129K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Presented by @MrLondon + @Alice.Sampo · 🇬🇧 TELLING LONDON’S STORY BEAUTIFULLY 🇬🇧 · 🚀 @LONDON Website Launches Spring ‘26! · 📍 @LONDON Guide Goo…
2.9M
Followers
0.1%
Engagement
105K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Blogger · YouTuber · Social Media Marketer · Traveler · @zionfelixtv · Ghana’s most followed blogger
2.7M
Followers
0.0%
Engagement
30K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Travel | Lifestyle | love · A persian girl in London🇬🇧💕 · Mine💍 @sepy.ak · Ad : @roxana.ads 📥
2.7M
Followers
2.2%
Engagement
1.3M
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel & Lifestyle Creator based in London · Hotels • Restaurants • Luxury Escapes
2.6M
Followers
0.0%
Engagement
1.9M
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@everlast
2.3M
Followers
3.9%
Engagement
1M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london ₊˚⊹♡ · @pomfie_official
2.3M
Followers
0.5%
Engagement
210K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›©️If you can’t take a date, take a mate · 🥩Co-Founder @fume_bbq_festival @todsfestivefeast · 🦸 Hero Creator @uk_neotaste · 📧Enquires:
2.3M
Followers
4.2%
Engagement
2.5M
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›co founder - @reasn · @canibecandidpod 🎙️💖 · Contact - · Shop my outfits below ⤵️
2.2M
Followers
1.2%
Engagement
2.3M
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Radioing, acting, singing, TV’ing, Perfuming
2.2M
Followers
1.2%
Engagement
502K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›West End Girl, out now everywhere.
2.1M
Followers
1.8%
Engagement
1.7M
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Human connections and street portraits. · Personal: @christopheranthonyward · Enquiries: · Currently: 📍 Belfast, UK
2.1M
Followers
19.1%
Engagement
4.7M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Bringing awareness to the history and beauty of Scotland 🏴 · To collaborate with us, please message or email ✉️ · To support us, click b…
2.1M
Followers
2.2%
Engagement
464K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Life Of The Untouchable Rich Kids From 🇬🇧 · 👻 RKLondon
2M
Followers
0.2%
Engagement
76K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The place to be for French classics 🇫🇷 · @maisonfrancoislondon · @cafefrancoislondon · BOOK IS OUT NOW👇🏼
2M
Followers
0.7%
Engagement
975K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Istanbul University State Conservatory,Royal Conservatory of Scotland-Acting · Milan
1.8M
Followers
2.1%
Engagement
632K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• 🇬🇧 Content Creator · • Founder @haiduclondon · • 💪🏼 @rowanrowfitness · • 🎥 2.2Mil YouTube subs · •📍London
1.8M
Followers
0.4%
Engagement
365K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Seasonal Life & Style from the English countryside 🌱🪴 · Author of Evergreen & The Evergreen Journal · @kingstrust Ambassador
1.7M
Followers
0.5%
Engagement
334K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎬 “Bangs Garcia” · Actress-Painter from the 🇵🇭. Entrepreneur in the 🇬🇧 Fundraising Concert for Typhoon Victims @dcocinauk 🎟️👇🏻
1.7M
Followers
0.0%
Engagement
25K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Not that famous 😁 · Singer | Billions of views · LV • LA • UK | Let's make noise
1.7M
Followers
3.6%
Engagement
312K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎 Vivo viajando e fazendo intercâmbio e compartilho tudo por aqui ✨ · 📍SP ✈️ 48 países | 10 Intercâmbios: 🇫🇷🇺🇸🇨🇦🇬🇧🇲🇹🇮🇪🏴…
1.7M
Followers
0.5%
Engagement
169K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇪🇺 Europe Tour (Oct - Dec '25) · 🇬🇧 O2 Shepherd's Bush (Dec 10) · 🇿🇦 Kirstenbosch (Dec 28) · 🎟️👇🏼 AVAILABLE NOW
1.7M
Followers
6.3%
Engagement
2.4M
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›single mum life | cleaning & home decor 🫧✨ · rebuilding, healing, thriving & oversharing along the way · ⬇️ links
1.7M
Followers
0.5%
Engagement
474K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧Inspiring Londoners everyday · ✨Lifestyle, food, travel & everything pretty · 🎶 375k on TikTok · Order our books 📖👇🏻 · 📸 @santinisarah @dr_d…
1.6M
Followers
0.3%
Engagement
126K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧: @yellowpoppymedia · 🇮🇹: @zenzero_talentagency · MY COOKBOOK 😍👇
1.6M
Followers
1.7%
Engagement
780K
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sunday Times Best Selling Author📖 · 🎥Georgia&Tommy Happy Essex After ITV2 & ITVX · 🎥BABY STEPS ITVX · 📧 Agent: · @georgiakhome
1.6M
Followers
0.4%
Engagement
422K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Fashion, Travel & Beauty · 👜 Shopping Addict · ❤️ Shop outfits via link below · 📍London · 🤍@thediamondstoreuk Ambassador
1.5M
Followers
0.4%
Engagement
234K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃
1.5M
Followers
0.6%
Engagement
219K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LDN · Management @streamline_pr
1.5M
Followers
0.3%
Engagement
182K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›6 languages ✨ · 📍Barbuda · Based in London 🇬🇧
1.5M
Followers
0.4%
Engagement
283K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Photographer & cat & engineer-wizard UK · Modern converter from ordinary to magic: · no AI gen · →questions @mumdippp
1.4M
Followers
1.0%
Engagement
191K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in the UK, free on a strategy call.
We track at least 11,606 creators with a verified home base in the UK, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Up:
All creatorsOther niches in the UK:
Beauty62Food & Drink40Fashion40Fitness35Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming31Cars & Motoring40Books & Education40Cities in United Kingdom:
London40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 11,606 creators in the UK and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersInstagram in the UK vs all 8,749 creators across our published pages | 2.1M | 89K |
| Median engagement rate | 0.5% | 1.1% |
| Median average views | 443K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in the UK. We track at least 11,606 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 2.1M followers, and the average engagement rate across the page is 1.6%. By size, 100% are macro creators (500,000 and above).
Imjustbait (@imjustbait) has the largest following on this page at 5.3M. Follower count is not the same as performance though. Christopher Ward (@modelstrangers) has the highest engagement rate here at 19.15%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Fashion & Style, Food & Cooking and Beauty. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Paris and Inverness. By country, the most mentioned are United Kingdom, France and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 Instagram creators in the UK. We track at least 11,606 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 2.1M followers, and the average engagement rate across the page is 1.6%. By size, 100% are macro creators (500,000 and above).
Imjustbait (@imjustbait) has the largest following on this page at 5.3M. Follower count is not the same as performance though. Christopher Ward (@modelstrangers) has the highest engagement rate here at 19.15%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Fashion & Style, Food & Cooking and Beauty. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Paris and Inverness. By country, the most mentioned are United Kingdom, France and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›