Creator Directory
The 40 biggest fashion creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 7,857 fashion creators with a verified home base in those countries; these are the largest with a verified profile.
40 creators, ranked by audience
🇺🇸📍American-Albanian based in NYC 🌃 Fashion Model; PhD Candidate in Economy; CEO of The HeadHunter Group. 🇺🇸🇨🇦🇲🇽🇧🇬 🇬🇷 🇷🇸 🇦🇱 🇨🇾 🇲🇰 🇧🇦 🇲🇪 🇽🇰
12.1M
Followers
0.4%
Engagement
6.5M
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Singer🤍my Instagram about Music Fashion Beauty Lifestyle 7th place 2024 among Los Angeles influencers · Beverly Hills · Advertising & brand collabora…
8.1M
Followers
1.2%
Engagement
2.7M
Avg views
Strong engagement. Top 19% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New York City
7.9M
Followers
0.5%
Engagement
823K
Avg views
Average engagement. Top 50% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Miami · @sushikong @fashionnova @hitechpharma @alo
5.6M
Followers
1.0%
Engagement
1.1M
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›유튜브 크리에이터 이사배, 수사샤, 힙으뜸, 사내뷰공업 · Vogue Challenge🔥
4.8M
Followers
0.4%
Engagement
350K
Avg views
Modest engagement. Bottom 31% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actriz y Modelo · 💫📍MIAMI🌴Actress & Model 💕Mamá de Fer💕Publi ➡️💌 ✨@NovaKids Ambassador ✨
4.6M
Followers
1.4%
Engagement
1.4M
Avg views
Strong engagement. Top 14% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍AZ · 🏔️family adventures, 👗 fashion finds for the fam, + lots of laughs
3.3M
Followers
0.1%
Engagement
522K
Avg views
Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌺 in season 3 of sex and the city · ❥LA/Oregon · | lifestyle | travel
3.1M
Followers
0.3%
Engagement
246K
Avg views
Modest engagement. Bottom 22% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›i don’t have a niche · 𖡡 nashville · @akiresport
3M
Followers
—
Engagement
39K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍KC · TikTok/Youtube/Twitch: AbbyBerner · Snap: bbyberner · @youngla @minibeastofficial code: abby · @shopgld @inakapower code: abby
2.9M
Followers
0.6%
Engagement
654K
Avg views
Average engagement. Top 47% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
💒🧸why?¿🐾🕷 🇺🇸LA · Inquiries: · personal email:
2.8M
Followers
2.0%
Engagement
1.2M
Avg views
Exceptional engagement. Top 8% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇦 | Saudi Actress · 📍 | Riyadh · 🕊️ | Be your own source of inspiration
2.7M
Followers
0.2%
Engagement
151K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Travel | Lifestyle | love · A persian girl in London🇬🇧💕 · Mine💍 @sepy.ak · Ad : @roxana.ads 📥
2.7M
Followers
2.2%
Engagement
1.3M
Avg views
Exceptional engagement. Top 6% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›2028 US President Candidate 🇺🇸 · We the People, For the People, With the People 💪 · Entrepreneur, Investor, Philanthropist, Author, Husband & Father.
2.6M
Followers
0.2%
Engagement
14K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸 Disney • Star Wars • Fandom • Lifestyle • Design · 📍 SoCal, USA 🍊 · ✉️ Collabs, business & PR: · ♥️ NEW TikTok Page ⬇️
2.5M
Followers
—
Engagement
91K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›for every SINGLE day · 당신이 생각하는 사랑은 무엇인가요? · <싱글즈> 10월호 리서치 바로가기!⬇️
2.3M
Followers
0.5%
Engagement
92K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
559K
Avg views
Modest engagement. Bottom 19% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Daily growth above all. Based in NYC · Founder @forteseries · Dad @trufflecosta
2M
Followers
0.4%
Engagement
758K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›MY ONLY ACCOUNT · @barroncountry · @hannahbarronfitness · 30 AL · The Catfish Girl 🐋 · Hunting, Fishing, Noodling, Bowfishing · #IAM1STPHORM · @brunt…
1.8M
Followers
0.7%
Engagement
1.3M
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• 🇬🇧 Content Creator · • Founder @haiduclondon · • 💪🏼 @rowanrowfitness · • 🎥 2.2Mil YouTube subs · •📍London
1.8M
Followers
0.4%
Engagement
365K
Avg views
Modest engagement. Bottom 28% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍 🇺🇸 NYC - PDX · Funemployed- @_weare54 · Human- Husband- Average Golfer
1.8M
Followers
0.9%
Engagement
706K
Avg views
Average engagement. Top 28% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⚜️ Anastasiia Nova · Moved from Europe to Toronto 🇨🇦 · Feminine elegant looks · PR: · Content Creator/Digital Consultant
1.7M
Followers
0.5%
Engagement
209K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress, writer, model · Atlas Artists management · 📌 Los Angeles 🇺🇸 · ◽️ Tik Tok 5,4 mil🍋 · ◽️ Yt 2,2 mil🍋
1.6M
Followers
2.4%
Engagement
684K
Avg views
Exceptional engagement. Top 3% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›L'actualité des célébrités · mode | beauté | cinéma | sport | musique · ⤵️ 17.1M d’abonnés sur TikTok
1.6M
Followers
0.2%
Engagement
360K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎤 @bkbbareknuckle · @wwe Summer Rae · 👊🏼boxing 🐂bulls 👙bikinis · 📍Nash · Partnerships: · Appearances:
1.6M
Followers
0.0%
Engagement
47K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Fashion, Travel & Beauty · 👜 Shopping Addict · ❤️ Shop outfits via link below · 📍London · 🤍@thediamondstoreuk Ambassador
1.5M
Followers
0.4%
Engagement
234K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The Surf Queen 👑 Professional Surfer 🏄♀️ · 🎥TikTok (Over 2 Billion views)
1.5M
Followers
0.5%
Engagement
193K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Jesus 🤍 · Alabama 🤠🦋🍓🌻 · @saltywithdevin 🎙️ · T1 Diabetic 💉 · YOUTUBE & other links 👇🏼
1.5M
Followers
1.4%
Engagement
594K
Avg views
Strong engagement. Top 17% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›CEO @didisportsus · emmy award-winning · Podcast🎙️ @saborafutbol_ · soccer & fashion, no off season.
1.5M
Followers
1.9%
Engagement
316K
Avg views
Strong engagement. Top 11% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LDN · Management @streamline_pr
1.5M
Followers
0.3%
Engagement
182K
Avg views
Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🫶🏻 @iamchrislane · 👶🏼 Dutton Walker, Baker West & Logan 🎀 · 📍 Nashville, TN
1.4M
Followers
0.9%
Engagement
887K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Co-Founder, Beverly Hills Plastic Surgery Inc. @drchiubhps · Producer · Fashion | Beauty | Luxury Travel | Momhood
1.4M
Followers
—
Engagement
15K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›32, Oakes mom, midsize style, home 🤍 · Everyday life in stories!!! · 📍Nashville
1.4M
Followers
0.7%
Engagement
342K
Avg views
Average engagement. Top 44% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london / berlin · collabs: · 🇩🇪🇩🇰🇸🇪🇳🇴 Two Management 🇬🇧 MMG Models
1.4M
Followers
—
Engagement
6.8K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Miami girl ✨ · 1/2 of @next.gencreators 🧡 · Contact: · More on Tiktok
1.4M
Followers
0.8%
Engagement
541K
Avg views
Average engagement. Top 36% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tara Milk Tea · Sydney ☁️ ——
1.4M
Followers
0.8%
Engagement
161K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Beauty | Interiors · Stylist · 📍London
1.3M
Followers
0.2%
Engagement
239K
Avg views
Low engagement. Bottom 11% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Woman~Mum~Wife · Founder @coistelbeauty
1.3M
Followers
0.9%
Engagement
475K
Avg views
Average engagement. Top 33% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›PCOS-belly babe, midsize fashion & married life with @__sedz · Creator #unposedatallangles · 5'6, size 14/16, 200+lbs
1.3M
Followers
1.1%
Engagement
554K
Avg views
Strong engagement. Top 22% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Atlanta · 👨👩👦Husband + Father · 👔Mens Fashion & Lifestyle · 🎤Founder @themodernmanstyle
1.3M
Followers
0.2%
Engagement
98K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators, free on a strategy call.
We track at least 7,857 fashion creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsFashion creators by country and city:
US40UK40Canadian40French40Spanish40Australian40German40Italian40Dutch40Japanese40Korean29Irish40Portuguese35Swedish23New York40London40Los Angeles40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40San Francisco40Nashville40Washington40San Diego40Philadelphia39Boston40Austin40Vancouver40Orlando40Las Vegas26Sydney30Seattle33Other niches:
Food & Drink40Beauty40Fitness34Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40Brands these creators work with:
Abercrombie & FitchAdidasAerieAlo YogaAmazonAmerican EagleAnthropologieAritziaASOSAthletaBanana RepublicBershkaboohooChanelCiderCoachConverseCostcoCrocsCupsheCVSDiorDolce VitaEdiktedEtsyFableticsFashion NovaFIGSFree PeopleGapGarageGucciGymsharkH&MHalaraHobby LobbyHollisterJ.CrewKate SpadeKendra ScottLevi'sLouis VuittonLululemonLulusMacy'sMangoMejuriMichael KorsMiu MiuNew BalanceNextNikeNordstromNuulyOakleyOh PollyOld NavyPacSunPandoraPatagoniaPeppermayoPinterestPradaPrettyLittleThingPrimarkPrincess PollyPumaQuinceRalph LaurenRent the RunwayRevolveSam's ClubSet ActiveSézaneSHEINSKIMSSpanxSteve MaddenTargetTecovasTemuTiffany & Co.UGGUnder ArmourUniqloUrban OutfittersVansVictoria's SecretVuoriWalmartWhite FoxZaraThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 7,857 fashion creators in the 24 countries we cover and publish the largest with a verified profile | 40 | 10,919 across our published pages |
| Median followersFashion in the 24 countries we cover vs all 10,919 creators across our published pages | 1.8M | 76K |
| Median engagement rate | 0.5% | 1.1% |
| Median average views | 363K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fashion creators. We track at least 7,857 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.8M followers, and the median engagement rate across the page is 0.5%. By size, 100% are macro creators (500,000 and above).
Hanko (@eilirjani) has the largest following on this page at 12.1M. Follower count is not the same as performance though. Alina Goncharova (@alinacharova) has the highest engagement rate here at 2.41%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Luxury Fashion & Accessories and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. Of the 40 on this page, 25 are based in the US, 6 in the UK, 2 in Australia and 2 in South Korea, and the rest are based in other countries. The places they mention most in their posts are London, Los Angeles and Miami. By country, the most mentioned are United States, United Kingdom and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
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