Brand Library · Sportswear

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Top influencers and creators posting about Fanatics

These are the 24 biggest creators who collaborated with @fanatics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 219 creators collaborating with the brand in total.

24creators ranked on this page
219creators recorded collaborating with Fanatics in 12 months
360collaborations recorded
Last updated
Complex profile photo

1.Complex

@complex
Film & TV Commentary

🛍️ @ComplexShop · 💥@ComplexCon · 🎧@ComplexMusic · 👟@ComplexSneakers · 🏀@ComplexSports · 💧@ComplexStyle · 🎬@ComplexPop · 🎰@ComplexBets · 🍽️ @familysty…

10.7M

Followers

0.1%

Engagement

3

Collabs

Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Film & TV Commentary21%
Music & Singing15%
Sports & Athletics12%
Streetwear & Sneaker Culture9%

Cities

Los Angeles3%
Las Vegas2%

Countries

United States71%
France7%

Audience gender

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Ballislife profile photo

2.Ballislife

@ballislife
Sports & Athletics

RSVP FOR OUR @nyvsny x @nikebasketball EVENT AUGUST 13TH BELOW 👇

8.1M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics69%
Career & Productivity6%
Esports & Gaming6%
Music & Singing6%

Cities

Los Angeles3%

Audience gender

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Karl-Anthony Towns profile photo

3.Karl-Anthony Towns

@karltowns
Sports & Athletics

Philippians 4:13 🇩🇴 · Trading Card IG: @bigbodegascards · ⬇️LIVE ON FANATICS EVERYDAY⬇️

4.7M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 50% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics46%
Local Things to Do11%
Photography & Videography7%
Travel & Adventure7%

Cities

New York14%
Kansas City4%

Countries

United States80%
France20%

Audience gender

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💿Ceejay The Dj💿 profile photo

4.💿Ceejay The Dj💿

@chanteljeffries
Fashion & Style

Dj•Investor @vizn.ventures

4M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style15%
Travel & Adventure15%
Business & Entrepreneurship8%
Finance & Investing8%

Cities

Miami8%

Audience gender

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Noah Lyles profile photo

5.Noah Lyles

@nojo18
Sports & Athletics

Child Of God · World’s Fastest Man · Olympic Champion · 8 x World Champion · @adidas Athlete · Nonprofit- @lylesbrotherssf · Agency- @gamupdates

1.6M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics41%
Film & TV Commentary12%
Travel & Adventure12%
Esports & Gaming6%

Cities

Paris12%

Audience gender

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ANDREW HENDERSON - World Champion profile photo

6.ANDREW HENDERSON - World Champion

@andrewhenderson
Sports & Athletics

🏆5 x Freestyle Football World Champion ⚽️ · Sports & Lifestyle Creator · London 🇬🇧|🇺🇸 · 10 Million + followers📲 · 📧Email for Bookings 👉

1.6M

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics100%

Audience gender

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Katie Feeney profile photo

7.Katie Feeney

@katiefeeneyy
Sports & Athletics

@ESPN NYC · TIME · @creativeartistsagency · @28thave

1.3M

Followers

0.6%

Engagement

7

Collabs

Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics57%
Personal Development & Motivation7%
Fashion & Style4%
Travel & Adventure4%

Cities

Miami3%
New York City3%

Countries

United States85%
United Kingdom15%

Audience gender

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The Surgeon profile photo

8.The Surgeon

@thesurgeon
Sports & Athletics

1.1M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics36%
Streetwear & Sneaker Culture14%
Local Things to Do9%
Luxury Fashion & Accessories9%

Cities

Indio5%
Los Angeles5%

Countries

United States60%
Canada20%

Audience gender

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Jenna Bandy profile photo

9.Jenna Bandy

@jennabandy21
Sports & Athletics

🌎Athlete, Creator, Personality, Host · ❤️Nonprofit @gamechangeher__ · 🏈Guinness World Record Holder ft @agt · 🏆@sportsillustrated #1 Female Sports Cr…

837K

Followers

0.3%

Engagement

9

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics72%
Fashion & Style4%
Film & TV Commentary4%
Fitness & Workouts4%

Cities

Las Vegas4%
Los Angeles4%

Countries

United States100%

Audience gender

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Bree profile photo

10.Bree

@brianagreen
Sports & Athletics

Athlete🦾 Traveler✈️ Storyteller🎥 Lifestyle👽 Fashion🔥 Sneakers👟 Host 🎤 · 📱 @iambrianagreen

722K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics67%
Streetwear & Sneaker Culture22%
Technology & Gadgets11%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Fanatics profile photo

11.Fanatics

@fanatics
Sports & Athletics

Follow if you’re a fanatic 🗣️

719K

Followers

2.2%

Engagement

8

Collabs

Average engagement. Top 30% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics45%
Film & TV Commentary10%
Streetwear & Sneaker Culture10%
Local Things to Do8%

Cities

Bristol3%
New York City3%

Countries

United States92%
France8%

Audience gender

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Jordan Lawley profile photo

12.Jordan Lawley

@jlawbball
Sports & Athletics

CHILD OF GOD. Brain Tumor Survivor. Global Basketball Skills Trainer. Owner @courtsidemelbourne @lildribblersleague · Play NCAA Bracket Games w/me! ⬇️

663K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics60%
Spirituality & Mindfulness30%
Beauty10%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Whitney Rife Becker profile photo

13.Whitney Rife Becker

@whitneynrife
Fashion & Style

For women, especially moms, who still love getting dressed. · Clothes, love, and everyday life live here🩷 · 📍Murrells Inlet, SC · 🛍️Shop My 🔗 + My Em…

587K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style60%
Home Decor & Interior Design8%
Travel & Adventure6%
Food & Cooking4%

Cities

New York City5%
Murrells Inlet3%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Satish Bisa profile photo

14.Satish Bisa

@bruhtish_
Sports & Athletics

inquiries: · “PROTECTING PAT” ⬇️

584K

Followers

—

Engagement

1

Collabs

Post categories

Sports & Athletics48%
Esports & Gaming7%
Personal Development & Motivation5%
Fashion & Style4%

Countries

United States88%
Ireland13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Avni Barman profile photo

15.Avni Barman

@avnibarman_
Personal Development & Motivation

Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇

515K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Personal Development & Motivation19%
Business & Entrepreneurship17%
Fashion & Style13%
Health & Wellness12%

Cities

Cannes10%
New York3%

Countries

France57%
United States43%

Audience gender

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Audience gender breakdown is available on a strategy call.

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SportsVille profile photo

16.SportsVille

@sportsville

Everything Sports, News, Updates and Entertainment

436K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 35% of the 20 creators here with a rate, where the median is 0.6%.

Audience gender

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Roxx profile photo

17.Roxx

@ovoroxx
Fitness & Workouts

GOD IS GREAT · Push Pounds Founder · @teampushpounds · @ipushpounds · @octobersveryown · @scarboroughshootingstars · @wipenergy · @packedforperforman…

430K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 40% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Fitness & Workouts62%
Sports & Athletics14%
Astrology & Tarot5%
Cosplay5%

Cities

New York10%

Audience gender

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Caralyn Mirand Koch profile photo

18.Caralyn Mirand Koch

@caralynmirand
Fashion & Style

Former model helping you feel confident inside & out with expert tips, fashion, beauty, travel & real life 💃👙✨ · 📍Buffalo, NY

401K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style80%
Beauty6%
Business & Entrepreneurship3%
Home Decor & Interior Design3%

Cities

Buffalo3%
Niagara-on-the-Lake3%

Audience gender

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Eileen Rhein, Esq.✨NYC Influencer✨Travel, Fashion profile photo

19.Eileen Rhein, Esq.✨NYC Influencer✨Travel, Fashion

@lighttravelsfaster

𝙉𝙚𝙬𝙔𝙤𝙧𝙠𝘾𝙞𝙩𝙮𝙍𝙚𝙣𝙖𝙞𝙨𝙨𝙖𝙣𝙘𝙚𝙒𝙤𝙢𝙖𝙣 · ✨Award-winning Travel Expert, Lifestyle+NYC · ⚖️WallSt Lawyer⋆Actor⋆Write @themanualguide · 📍#NYC 🌎𝟵𝟬+𝗖𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀👩🏼‍🎓NYUL…

332K

Followers

—

Engagement

1

Collabs

Audience gender

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Lycette Beatty •Lifestyle•Fashion• Beauty•Comedy profile photo

20.Lycette Beatty •Lifestyle•Fashion• Beauty•Comedy

@lycetteofficial
Fashion & Style

📍Las Vegas✨Latina · Founder 🏴‍☠️ @raiderssocialclub · A Millennial who can’t pick a niche 🤷‍♀️ · Partnerships💕

320K

Followers

2.3%

Engagement

1

Collabs

Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style19%
Sports & Athletics19%
Parenting & Family Life10%
Health & Wellness8%

Cities

Las Vegas16%
Scottsdale2%

Countries

United States82%
Colombia9%

Audience gender

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Matt Serra profile photo

21.Matt Serra

@mattserrabjj
Sports & Athletics

@ufcunfiltered @serrabjjacademy Matt Serra Channel on YouTube 🥳🍿

299K

Followers

0.7%

Engagement

4

Collabs

Average engagement. Top 45% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics81%
Film & TV Commentary6%
Health & Wellness6%
Restaurants & Cafes & Bars6%

Cities

Garden City6%
Odessa6%

Audience gender

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Emily Paloma Sanchez profile photo

22.Emily Paloma Sanchez

@classycasita
Sports & Athletics

Living in SD🌴 · Helping women feel more at home in themselves🩵 · Founder @happygirlclub @happygirlgetaways @shopclassycasita

286K

Followers

6.5%

Engagement

2

Collabs

Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics18%
Home Decor & Interior Design14%
Beauty10%
Travel & Adventure10%

Cities

San Diego19%
Del Mar4%

Countries

United States82%
Puerto Rico11%

Audience gender

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Joy Williamson profile photo

23.Joy Williamson

@thewilliamsondad

Father🔹Husband🔹Faith🔹Author 📖🔹Fitness💪🏽🔹 Podcast🎤🔹Lifestyle🎥🔹All Sports🔹🏠TX🔹1% Better Everyday🔹 · TikTok:thewilliamsondad 850K+

284K

Followers

20.7%

Engagement

2

Collabs

Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 0.6%.

Audience gender

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Steve Natto profile photo

24.Steve Natto

@stevenatto
Streetwear & Sneaker Culture

Footwear • Sports • Pop Culture · Creator & Photographer 📸 · 700K+ on TikTok • 500K+ on YouTube · ✉️ | 📍PHL • NYC · My work & links👇🏼

281K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 0.6%.

Post categories

Streetwear & Sneaker Culture74%
Sports & Athletics14%
Fashion & Style7%
Photography & Videography3%

Cities

Philadelphia10%
Detroit2%

Countries

United States92%
France8%

Audience gender

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Want to see what their Fanatics content actually looks like?

See Fanatics content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @fanatics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Fanatics is a trademark of its owner. Sup is not affiliated with or endorsed by Fanatics. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Fanatics creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 309 of 394 brands in the library by creator count.24219 recorded collaborating with @fanatics in 12 months
Their collaborations53360 collaborations recorded in 12 months
Median followers625K745K across all 394 brand pages
Median engagement rate0.6%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.21.6 across all 219 creators

FAQ

Fanatics and creators: common questions

Yes. We have recorded 219 creators collaborating with Fanatics, across 360 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Fanatics content examples page.

The largest accounts collaborating with Fanatics include @complex, @ballislife, @karltowns, @chanteljeffries, @nojo18 and @andrewhenderson. The most frequent is @jennabandy21, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 38% are mid-tier creators (100,000 to 500,000) and 63% are macro creators (500,000 and above). The median has 625K followers and the median engagement rate is 0.6%.

No. We are not connected to Fanatics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Fanatics and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Fanatics work with creators?

Yes. We have recorded 219 creators collaborating with Fanatics, across 360 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Fanatics content examples page.

Which creators post about Fanatics?

The largest accounts collaborating with Fanatics include @complex, @ballislife, @karltowns, @chanteljeffries, @nojo18 and @andrewhenderson. The most frequent is @jennabandy21, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Fanatics attract?

Across the 24 biggest creators we recorded, 38% are mid-tier creators (100,000 to 500,000) and 63% are macro creators (500,000 and above). The median has 625K followers and the median engagement rate is 0.6%.

Is this page affiliated with Fanatics?

No. We are not connected to Fanatics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Fanatics and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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