Brand Library · Makeup & beauty
Merit creator content examples
Real creator collaborations with @merit from the last 12 months: what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
â–¶ 3.1M
â–¶ 3.7M
â–¶ 575K
â–¶ 309K
â–¶ 406K
♥ 17K
♥ 17K
â–¶ 473K
â–¶ 512K
♥ 14K
â–¶ 267K
â–¶ 1.1M
â–¶ 20K
â–¶ 568K
â–¶ 167K
â–¶ 154K
♥ 9K
â–¶ 344KWant the 1,823 creators behind posts like these, with real engagement data?
See the top Merit creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @merit over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Merit is a trademark of its owner. Sup is not affiliated with or endorsed by Merit. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Merit creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 24 of 42 brands in the library by creator count | 18 | 2,790 collaborations recorded in 12 months |
| Creators behind them | 16 | 1,823 creators recorded collaborating with @merit |
| Median views per example | 440K | Views are shown only where the creator left them public |
| Median likes per example | 15K | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Merit and creators: common questions
Yes. We have recorded 1,823 creators collaborating with Merit, across 2,790 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Merit creators page.
The largest accounts collaborating with Merit include @herosheemaz, @zara_mcdermott, @mistyonpointe, @elainamich, @whitneyeveport and @whitehairwisdom. The most frequent is @herosheemaz, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 1.2%.
No. We are not connected to Merit and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Merit and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Merit work with creators?
Yes. We have recorded 1,823 creators collaborating with Merit, across 2,790 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Merit creators page.
Which creators post about Merit?
The largest accounts collaborating with Merit include @herosheemaz, @zara_mcdermott, @mistyonpointe, @elainamich, @whitneyeveport and @whitehairwisdom. The most frequent is @herosheemaz, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Merit attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 1.2%.
Is this page affiliated with Merit?
No. We are not connected to Merit and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Merit and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsMore brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTower 28Trader Joe'sVuoriZaraScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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