Creator Directory
The 40 biggest beauty creators we track with a verified home base in New York, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 631 beauty creators in New York; these are the largest with a verified profile.
40 creators, ranked by audience
nyc
21.2M
Followers
0.0%
Engagement
359K
Avg views
Low engagement. Bottom 3% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 26% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · @hasistersofficial @catcakeclub
2.4M
Followers
6.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
209K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NEW YORK | NEW JERSEY
1.3M
Followers
0.9%
Engagement
742K
Avg views
Average engagement. Top 49% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC🇵🇷dont be basic, be slaysic · shop my jewelry 💎✨DAINTY X Jess Val
1.1M
Followers
2.4%
Engagement
862K
Avg views
Strong engagement. Top 23% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup artist. Born in England / raised in New York · Founder @kjh.brand · Shop my recommendations below 👇🏻
1.1M
Followers
0.7%
Engagement
262K
Avg views
Modest engagement. Bottom 33% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Reporter | NYC · @elgordoylaflaca · Beauty • Fashion • Lifestyle · PR/Collabs:
995K
Followers
0.1%
Engagement
23K
Avg views
Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Your skincare, beauty & cozy hobby bestie. · 40 ♍️ 📍VA/DC/NYC · TT: 620k • 📧:
905K
Followers
0.7%
Engagement
174K
Avg views
Modest engagement. Bottom 38% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›miami • nyc · be kind. live fully.
900K
Followers
1.2%
Engagement
387K
Avg views
Average engagement. Top 44% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Cakepop boi🍰🍭 · “Can I Sit Here?” · OH/NYC 📍
893K
Followers
0.9%
Engagement
171K
Avg views
Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›German Beauty nerd in NYC🗽 · Lawyer + Founder @whattheglassskin · My Skincare Routine👇
825K
Followers
0.1%
Engagement
52K
Avg views
Low engagement. Bottom 8% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty | Nails | Life & Style · Well-mixed 🌍 immigrant. Big sister · ▶️ YT: Maryam Maquillage | TikTok: MaryamNYC
797K
Followers
0.0%
Engagement
168K
Avg views
Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The “Godmother” of Makeup💋✨ · NYC/📍MIAMI · Beauty Content Creator & Reviewer · TikTok- @tayloranngallo 450K✨
706K
Followers
2.0%
Engagement
198K
Avg views
Average engagement. Top 33% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Eurasian |📍NY
666K
Followers
0.2%
Engagement
73K
Avg views
Modest engagement. Bottom 18% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC Influencer & Entrepreneur · 💋 Beauty | Fashion | Lifestyle · 📺 Feat. on @nbc & @todayshow · ✨ TikTok @thekarlatobie
660K
Followers
0.7%
Engagement
62K
Avg views
Average engagement. Bottom 41% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc · glad you’re here, welcome to the show
642K
Followers
—
Engagement
107K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Kelly Kay ✧📍NYC · 🎙️ Host @onthefloorat3am · 🎥 YouTube: honeybobabear · ⬇️ ♡ my links ♡ ⬇️
630K
Followers
0.7%
Engagement
92K
Avg views
Modest engagement. Bottom 36% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc 💌
622K
Followers
2.8%
Engagement
321K
Avg views
Strong engagement. Top 15% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder-CEO @gentebeauty · @fordmodels NY @nextmodels LA
612K
Followers
0.8%
Engagement
83K
Avg views
Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍 NYC | Ex-Wall Street MD · Beauty • Wellness • Lifestyle
572K
Followers
0.3%
Engagement
89K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · @wilhelminamodels · youtube: Ryan Lin
561K
Followers
1.1%
Engagement
76K
Avg views
Average engagement. Top 46% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›new york, new york · managed by @therealdba
549K
Followers
0.5%
Engagement
98K
Avg views
Modest engagement. Bottom 28% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›stay healthy & wealthy✨ · hair. beauty. skin. finance. wellness · 📍Miami • NYC • LA | ex-wall street
489K
Followers
2.8%
Engagement
258K
Avg views
Strong engagement. Top 18% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›living in my own little nyc romcom · one mgmt NY · next mgmt LA · collabs: · @signedmgmt
473K
Followers
1.4%
Engagement
197K
Avg views
Average engagement. Top 38% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I run on coffee and coke(zero) · 📍NYC · 📧: (collab)
468K
Followers
0.8%
Engagement
598K
Avg views
Average engagement. Bottom 46% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New York City · Creative florist, outfits & beauty tips · @prettyfrowns
467K
Followers
0.2%
Engagement
43K
Avg views
Modest engagement. Bottom 15% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · i <3 Jesus · contact: · my youtube channel ⤵️
458K
Followers
2.1%
Engagement
71K
Avg views
Average engagement. Top 28% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC · Midsize fashion & confidence · Ahead of the Curve on @substack
457K
Followers
1.3%
Engagement
110K
Avg views
Average engagement. Top 41% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›@shoprahnation · Choreographer/Teacher/Entertainer/Beauty/Motherhood · 📍HOUSTON & NYC · Classes👇🏾
428K
Followers
2.9%
Engagement
192K
Avg views
Strong engagement. Top 13% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍 NYC & ATL · 🌱 just a hot mom documenting the life she prayed for through: • Fashion • Beauty • Hosting • Travel
425K
Followers
1.5%
Engagement
78K
Avg views
Average engagement. Top 36% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Personality| Host · NYC | NJ · @netflix · @bbdcuniverse
400K
Followers
2.5%
Engagement
104K
Avg views
Strong engagement. Top 21% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›makeup artist - NYC · founder of @makeupbykellianne
396K
Followers
2.1%
Engagement
96K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧿 model✨📍NY/LA · body neutrality og ✨ ♉️ · 🎥 beauty and hair science with Dana 👩🔬 · funniest person you know 💅
382K
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 13% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty inside and out · NYC 📍
379K
Followers
2.4%
Engagement
151K
Avg views
Average engagement. Top 26% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC ☽ • 24 • 🏳️🌈 · tiktok: @plutowtf (1M+) • @plutoskates ⛸️ · business: · ALL OF MY LINKS BELOW 💓
372K
Followers
0.6%
Engagement
35K
Avg views
Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc
358K
Followers
6.0%
Engagement
633K
Avg views
Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›NJ/NYC,📍USA 🇺🇸 | south asian · Beauty | MOM LIFESTYLE | Apps Tech · Work 📩 · #nycbeauty #nycinfluencer #nycmom
358K
Followers
4.8%
Engagement
216K
Avg views
Exceptional engagement. Top 8% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC 📍 · @skinbuttr · Model | Beauty Entrepreneur | Mother
351K
Followers
0.1%
Engagement
197K
Avg views
Low engagement. Bottom 5% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC | NJ · The Diary of an Empowered Bald Woman · 👄 Ulta Beauty Collective ‘25
350K
Followers
4.5%
Engagement
1.1M
Avg views
Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in New York, free on a strategy call.
We track at least 631 beauty creators with a verified home base in New York, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Beauty creators elsewhere:
US40UK62Canadian40Australian40German40Korean34Irish39Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches in New York:
Food & Drink40Fashion40Fitness36Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets31On YouTube:
Beauty YouTubers40Brand categories:
Health & Beauty1,137 brandsPersonal Care807 brandsCosmetics628 brandsSkin Care285 brandsMakeup115 brandsPerfume & Cologne51 brandsBeauty Devices88 brandsHair Care97 brandsBrands these creators work with:
AbibAmikaAnastasia Beverly HillsAnuaAPRILSKINArenciaArmani BeautyAvonBath & Body WorksBeauty of JoseonBeekman 1802BELLAMI HairBenefit CosmeticsBiodanceBootsBubble SkincareByomaCaudalieCelimaxCeraVeCetaphilCharlotte TilburyClarinsCliniqueCocokindColgateColourPopCOSRXCoverGirlDior BeautyDoveDr.AltheaDrunk ElephantDysone.l.f. CosmeticsEADEMElemisEstée LauderEveredenFarmasiFenty BeautyFlower KnowsFOREOGarnierGisouGlossierGlow RecipeGood MoleculesGrande CosmeticsHaruharu WonderHuda BeautyinnisfreeIPSYIsntreeJolieJumisoK18KayaliKérastaseKiehl'sKIKO MilanoKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLaura GellerLushMAC CosmeticsMakeup by MarioMaybellineMedicubeMedihealMeritMilk MakeupmixsoonMorpheNARSNaturiumNEOMNeutrogenaNIVEANo7numbuzinNYX CosmeticsOlaplexOlayOle HenriksenOlive YoungOSEAOUAIPantenePatrick TaPaula's ChoicePixi BeautyPrada BeautyPurito SeoulRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSnifSol de JaneiroSpace NKStyleKoreanSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTorridenTouchlandTower 28Tree HutTruly BeautyUlta BeautyUrban DecayValentino BeautyVaselineVT CosmeticsYepodaYesStyleYSL BeautyZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 631 beauty creators in New York and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersBeauty in New York vs all 11,056 creators across our published pages | 592K | 77K |
| Median engagement rate | 0.9% | 1.1% |
| Median average views | 169K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in New York. We track at least 631 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 592K followers, and the median engagement rate across the page is 0.9%. By size, 43% are mid-tier creators (100,000 to 500,000) and 57% are macro creators (500,000 and above).
Tessa Brooks (@tessabrooks) has the largest following on this page at 21.2M. Follower count is not the same as performance though. Evelyn 현정 Ha (@hjevelyn) has the highest engagement rate here at 6.86%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified New York home base. The places they mention most in their posts are New York City, Paris and Houston. By country, the most mentioned are United States, South Korea and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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