Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @vaselinebrand in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 497 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London, UK · 👟 #whatsurgirlwearing
1.3M
Followers
1.1%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your girlfriend’s favorite comedian 💃🏽
1.2M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 45% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your favorite gluten-free girlie 🌻 · hEDS • ✝️ • los angeles ☀️ · Daily updates on snap (mikailadancer)💛
1.1M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Your inside guide to style, culture & creativity.
1.1M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creative | @drinkloverboy · Summer House | @bravotv · Swim | @amandabatulaswim
1.1M
Followers
4.7%
Engagement
2
Collabs
Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❤︎ nyc · @FashionNovaCurve
742K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›Tips y un poquito de risas ✨ · @genesisbeautysp · 📍London
738K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
@onepeloton Instructor · NYT Bestselling Author of Speak · @nike Athlete · Keynote Speaker · @si_swimsuit Rookie · Actor/Host
682K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 40% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
@thecreepybookclub cofounder& @reconsideredunsolvedpodcast cohost, 26.2 Runner who❤️my humans,coffee&True Crime🌈Ally
656K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💍 2026 Bride · 📍Toronto/NY Creator
453K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Gods Child💐 | FL📍 · Lifestyle•Family Creator · 🤍Wife to @tonyleech6 🤞🏽 · 🤍Mom of 2 💙🩷 · 🤍Tiktok @keke.janajah · 🤍Business:
414K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 30% of the 20 creators here with a rate, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐋𝐢𝐯𝐢𝐧𝐠 · LIFESTYLE| BEAUTY| SELF CARE · TIKTOK 829k · 📍DET to ATL
411K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›all glory to God 🕊️✞ · faith | fitness | recipes | lifestyle · @alaninutrition @oneractive @nvgtn LIV · @thosefitfoodies
407K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Personality| Host · NYC | NJ · @netflix · @bbdcuniverse
400K
Followers
2.5%
Engagement
2
Collabs
Average engagement. Top 35% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles 📍 · men’s self-care, lifestyle, and mindset · management: @kensingtongrey —
399K
Followers
14.7%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝔻𝕚𝕤𝕔𝕠𝕧𝕖𝕣 𝕨𝕙𝕒𝕥 𝕞𝕒𝕜𝕖𝕤 𝕪𝕠𝕦 𝕗𝕖𝕖𝕝 𝕡𝕣𝕖𝕥𝕥𝕪ㅤ♡ ̆̈ · 📍Vancouver, CA · ↓ Find all my discount code ↓
381K
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›actor writer and subject of our corporate overlords · @bentonmadethis
379K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🌈Bedazzled Rhinestone Art · 💎Food, Beauty, Sports & more · ✨Branding, PR, UGC & Commercial · ✏️DIY tutorial crafts · 🌴 South Florida
360K
Followers
11.5%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›las vegas • cpt • kinesiology bsc · @alaninutrition & @oneractive code ajahzi
347K
Followers
—
Engagement
1
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📲Fashion| Beauty | Lifestyle | Motherhood #newmom · 🚒Firefighter wife to @jerardbennett & Twin 👯♀️✨ · 📍Dallas, TX 📩
346K
Followers
6.7%
Engagement
1
Collabs
Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The ‘sounds’ girlie & · your friendly neighbourhood beauty bestie 😎 · ☁️ 28 | LDN, UK 🇬🇧 · Discount codes ⬇️
345K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Vaseline content actually looks like?
See Vaseline content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @vaselinebrand over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Vaseline is a trademark of its owner. Sup is not affiliated with or endorsed by Vaseline. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 220 of 418 brands in the library by creator count. | 24 | 497 recorded collaborating with @vaselinebrand in 12 months |
| Their collaborations | 26 | 618 collaborations recorded in 12 months |
| Median followers | 433K | 702K across all 418 brand pages |
| Median engagement rate | 1.3% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.2 across all 497 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 497 creators collaborating with Vaseline, across 618 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Vaseline content examples page.
The largest accounts collaborating with Vaseline include @iluvsarahii, @sherlinanym, @cyrusveyssi, @mikailadancer, @coveteur and @amandabatula. The most frequent is @amandabatula, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 433K followers and the median engagement rate is 1.3%.
No. We are not connected to Vaseline and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Vaseline and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 285 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Vaseline:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Loading the free check
Book a call