Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @vaselinebrand in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 497 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London, UK · 👟 #whatsurgirlwearing
1.3M
Followers
1.1%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your girlfriend’s favorite comedian 💃🏽
1.2M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your favorite gluten-free girlie 🌻 · hEDS • ✝️ • los angeles ☀️ · Daily updates on snap (mikailadancer)💛
1.1M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Your inside guide to style, culture & creativity.
1.1M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creative | @drinkloverboy · Summer House | @bravotv · Swim | @amandabatulaswim
1.1M
Followers
4.7%
Engagement
2
Collabs
Strong engagement. Top 24% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❤︎ nyc · @FashionNovaCurve
742K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Tips y un poquito de risas ✨ · @genesisbeautysp · 📍London
738K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
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@onepeloton Instructor · NYT Bestselling Author of Speak · @nike Athlete · Keynote Speaker · @si_swimsuit Rookie · Actor/Host
682K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
@thecreepybookclub cofounder& @reconsideredunsolvedpodcast cohost, 26.2 Runner who❤️my humans,coffee&True Crime🌈Ally
656K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💍 2026 Bride · 📍Toronto/NY Creator
453K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Gods Child💐 | FL📍 · Lifestyle•Family Creator · 🤍Wife to @tonyleech6 🤞🏽 · 🤍Mom of 2 💙🩷 · 🤍Tiktok @keke.janajah · 🤍Business:
414K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐋𝐢𝐯𝐢𝐧𝐠 · LIFESTYLE| BEAUTY| SELF CARE · TIKTOK 829k · 📍DET to ATL
411K
Followers
1.2%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›all glory to God 🕊️✞ · faith | fitness | recipes | lifestyle · @alaninutrition @oneractive @nvgtn LIV · @thosefitfoodies
407K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Personality| Host · NYC | NJ · @netflix · @bbdcuniverse
400K
Followers
2.5%
Engagement
2
Collabs
Average engagement. Top 38% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles 📍 · men’s self-care, lifestyle, and mindset · management: @kensingtongrey —
399K
Followers
14.7%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝔻𝕚𝕤𝕔𝕠𝕧𝕖𝕣 𝕨𝕙𝕒𝕥 𝕞𝕒𝕜𝕖𝕤 𝕪𝕠𝕦 𝕗𝕖𝕖𝕝 𝕡𝕣𝕖𝕥𝕥𝕪ㅤ♡ ̆̈ · 📍Vancouver, CA · ↓ Find all my discount code ↓
381K
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›actor writer and subject of our corporate overlords · @bentonmadethis
379K
Followers
49.9%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🌈Bedazzled Rhinestone Art · 💎Food, Beauty, Sports & more · ✨Branding, PR, UGC & Commercial · ✏️DIY tutorial crafts · 🌴 South Florida
360K
Followers
11.5%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›las vegas • cpt • kinesiology bsc · @alaninutrition & @oneractive code ajahzi
347K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📲Fashion| Beauty | Lifestyle | Motherhood #newmom · 🚒Firefighter wife to @jerardbennett & Twin 👯♀️✨ · 📍Dallas, TX 📩
346K
Followers
6.7%
Engagement
1
Collabs
Strong engagement. Top 19% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The ‘sounds’ girlie & · your friendly neighbourhood beauty bestie 😎 · ☁️ 28 | LDN, UK 🇬🇧 · Discount codes ⬇️
345K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Vaseline content actually looks like?
See Vaseline content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @vaselinebrand over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Vaseline is a trademark of its owner. Sup is not affiliated with or endorsed by Vaseline. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 205 of 240 brands in the library by creator count. | 24 | 497 recorded collaborating with @vaselinebrand in 12 months |
| Their collaborations | 26 | 618 collaborations recorded in 12 months |
| Median followers | 433K | 1M across all 240 brand pages |
| Median engagement rate | 1.3% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.2 across all 497 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 497 creators collaborating with Vaseline, across 618 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Vaseline content examples page.
The largest accounts collaborating with Vaseline include @iluvsarahii, @sherlinanym, @cyrusveyssi, @mikailadancer, @coveteur and @amandabatula. The most frequent is @amandabatula, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 433K followers and the average engagement rate is 5.1%.
No. We are not connected to Vaseline and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Vaseline and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Vaseline:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.