Brand Library · Makeup & beauty
DIBS Beauty creator content examples
Real creator collaborations with @dibsbeauty from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 497 creators behind posts like these, with real engagement data?
See the top DIBS Beauty creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @dibsbeauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
DIBS Beauty is a trademark of its owner. Sup is not affiliated with or endorsed by DIBS Beauty. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the DIBS Beauty creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 335 of 567 brands in the library by creator count | 18 | 699 collaborations recorded in 12 months |
| Creators behind them | 16 | 497 creators recorded collaborating with @dibsbeauty |
| Median views per example | 3.9K | Views are shown only where the creator left them public |
| Median likes per example | 92 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
DIBS Beauty and creators: common questions
Does DIBS Beauty work with creators?
Yes. We have recorded 497 creators collaborating with DIBS Beauty, across 699 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top DIBS Beauty creators page.
Which creators post about DIBS Beauty?
The largest accounts collaborating with DIBS Beauty include @herosheemaz, @erikacostell, @whatthechic, @chloecleroux, @denisemmercedes and @juliachafe. The most frequent is @herosheemaz, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does DIBS Beauty attract?
Across the 24 biggest creators we recorded, 42% are mid-tier creators (100,000 to 500,000) and 58% are macro creators (500,000 and above). The median has 588K followers and the median engagement rate is 0.9%.
Is this page affiliated with DIBS Beauty?
No. We are not connected to DIBS Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at DIBS Beauty and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like DIBS Beauty:
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