Brand Library · Fashion & apparel
& Other Stories creator content examples
Real creator collaborations with @andotherstories from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 553 creators behind posts like these, with real engagement data?
See the top & Other Stories creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @andotherstories over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
& Other Stories is a trademark of its owner. Sup is not affiliated with or endorsed by & Other Stories. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the & Other Stories creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 290 of 567 brands in the library by creator count | 18 | 924 collaborations recorded in 12 months |
| Creators behind them | 16 | 553 creators recorded collaborating with @andotherstories |
| Median views per example | 10K | Views are shown only where the creator left them public |
| Median likes per example | 702 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
& Other Stories and creators: common questions
Does & Other Stories work with creators?
Yes. We have recorded 553 creators collaborating with & Other Stories, across 924 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top & Other Stories creators page.
Which creators post about & Other Stories?
The largest accounts collaborating with & Other Stories include @valerialipovetsky, @asallahkamel, @yamconcepcion, @mogzee_m, @anastasiagerrans and @laura.byrnes. The most frequent is @_katiepeake, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does & Other Stories attract?
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 473K followers and the median engagement rate is 0.5%.
Is this page affiliated with & Other Stories?
No. We are not connected to & Other Stories and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at & Other Stories and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Clothing 407 brandsFashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like & Other Stories:
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