Brand Library · Makeup & beauty
Tower 28 creator content examples
Real creator collaborations with @tower28beauty from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 1,554 creators behind posts like these, with real engagement data?
See the top Tower 28 creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @tower28beauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Tower 28 is a trademark of its owner. Sup is not affiliated with or endorsed by Tower 28. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Tower 28 creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 28 of 42 brands in the library by creator count | 18 | 2,322 collaborations recorded in 12 months |
| Creators behind them | 18 | 1,554 creators recorded collaborating with @tower28beauty |
| Median views per example | 4.2K | Views are shown only where the creator left them public |
| Median likes per example | 187 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Tower 28 and creators: common questions
Yes. We have recorded 1,554 creators collaborating with Tower 28, across 2,322 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Tower 28 creators page.
The largest accounts collaborating with Tower 28 include @leilanigreen, @styledbyhrush, @xthuyle, @candylover89, @hindash and @jesswang.pastry. The most frequent is @hindash, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.8%.
No. We are not connected to Tower 28 and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Tower 28 and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Tower 28 work with creators?
Yes. We have recorded 1,554 creators collaborating with Tower 28, across 2,322 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Tower 28 creators page.
Which creators post about Tower 28?
The largest accounts collaborating with Tower 28 include @leilanigreen, @styledbyhrush, @xthuyle, @candylover89, @hindash and @jesswang.pastry. The most frequent is @hindash, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Tower 28 attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.8%.
Is this page affiliated with Tower 28?
No. We are not connected to Tower 28 and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Tower 28 and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsMore brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTrader Joe'sVuoriZaraScaling your creator program?
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