Brand Library · Entertainment
LEGO creator content examples
Real creator collaborations with @lego from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 701 creators behind posts like these, with real engagement data?
See the top LEGO creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @lego over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
LEGO is a trademark of its owner. Sup is not affiliated with or endorsed by LEGO. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the LEGO creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 150 of 240 brands in the library by creator count | 18 | 942 collaborations recorded in 12 months |
| Creators behind them | 15 | 701 creators recorded collaborating with @lego |
| Median views per example | 18K | Views are shown only where the creator left them public |
| Median likes per example | 565 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
LEGO and creators: common questions
Does LEGO work with creators?
Yes. We have recorded 701 creators collaborating with LEGO, across 942 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top LEGO creators page.
Which creators post about LEGO?
The largest accounts collaborating with LEGO include @hypebeast, @designboom, @90skid4lyfe, @witneycarson, @jimchapman and @maxoklymenko. The most frequent is @daisyykent, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does LEGO attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.9%.
Is this page affiliated with LEGO?
No. We are not connected to LEGO and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at LEGO and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
US 40UK 40Canadian 40Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 36Miami 23Toronto 20Houston 34Sup for brands like LEGO:
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