Brand Library · Grocery & food
Sainsbury's creator content examples
Real creator collaborations with @sainsburys from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 438 creators behind posts like these, with real engagement data?
See the top Sainsbury's creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @sainsburys over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Sainsbury's is a trademark of its owner. Sup is not affiliated with or endorsed by Sainsbury's. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Sainsbury's creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 386 of 567 brands in the library by creator count | 18 | 664 collaborations recorded in 12 months |
| Creators behind them | 16 | 438 creators recorded collaborating with @sainsburys |
| Median views per example | 3.1K | Views are shown only where the creator left them public |
| Median likes per example | 95 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Sainsbury's and creators: common questions
Does Sainsbury's work with creators?
Yes. We have recorded 438 creators collaborating with Sainsbury's, across 664 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Sainsbury's creators page.
Which creators post about Sainsbury's?
The largest accounts collaborating with Sainsbury's include @ladyofthemanor77, @chloesims, @emmapetersen, @dinnerwithdafni, @thiscolourfulnest and @vegangirlboss. The most frequent is @vegangirlboss, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Sainsbury's attract?
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 373K followers and the median engagement rate is 0.5%.
Is this page affiliated with Sainsbury's?
No. We are not connected to Sainsbury's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Sainsbury's and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Sainsbury's:
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