Brand Library · Grocery & food
These are the 24 biggest creators who collaborated with @sainsburys in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 438 creators collaborating with the brand in total.
Fashion | Beauty | Wellness | Interiors · Stylist · 📍London
1.3M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⭐️ Star of House of Sims @netflixuk · ⭐️ Former star of @itv @towie · 🎥 Vlogs | Glam | L.A 📍 · ✉️ Email - · 👇 Watch my Vlogs
1.2M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Simple, healthy-ish recipes for real life · 2x Sunday Times Bestselling author 🗞️ · Healthy-ish High Protein is out NOW! · Get it here 👇📖✨
814K
Followers
0.5%
Engagement
2
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›
🇬🇧 UK Mum that loves her food, family and dog🐶 · 🥘Easy family meals, kid food ideas and mum life · ✉️Collabs:
794K
Followers
1.6%
Engagement
2
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍭 Product Styling | UGC · 🎀 Lifestyle, Interiors, Hosting, Travel · 🇬🇧 UK Based · 🍬 Pastel Maximalism · 💘 ‘My Husband Said No’ series
727K
Followers
0.8%
Engagement
2
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›→ FEEL GOOD VEGAN FOOD + lifestyle · vegan recipes, health & wellness, daily routines · 📍 Birmingham – London, UK
694K
Followers
0.4%
Engagement
3
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK 🇬🇧| Family Meals | BLW | Recipe Development | UGC · 🥦 helping you feed little tums · Exclusively managed by @ballmgmt
692K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›
Veganuary inspires people to try vegan for January & throughout the rest of the year 🌱 You’ll receive 31 days of recipes, tips & more + it’s free! 👇
485K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home, Lifestyle & Travel Vlogger · BBC Sort Your Life Out · Sunday Times Bestselling Author · 🧼Clean in 15 🧺 Tidy in 10
483K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Laura-Ann Barr 🌸 · Mum of 3 boys & 3 horses 💙🐴 · UK | Life, Style + Family Travel ✈️ · 👑 Ambassador @kingstrust · 🌸Founder @wearelittlebuds @flarrsof…
424K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
💜Ancestral Indian flavours, remixed with love · 📚2x Author · 📸@fortnums Food Photography Award · ✏️Recipes @bbcfood @guardian 📍UK · ⬇️Buy my book!
420K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home | Fashion | Beauty | Lifestyle · Email: · Links to MY STYLE👇🏼Bargain Finds
376K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Finding the newest foods & treats since 2017 🍫🍩 · Over 1 Million followers on all social media platforms! ✨ love to eat & travel 🌍 email/DM for colla…
371K
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wearable, everyday outfits 🤍 · Tiktok -@courtney_wears · Links below 👇
364K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Celebrating creative excellence in design & advertising. · Supporting emerging creatives on @newblood_dandad ✏️ · Enter D&AD Awards 2026 now ⬇️
356K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food•Fashion•Lifestyle•Interiors · Antiques account @truffle_trove_ · House hire available for shoots 📸
351K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Join our international celebs for food & fun! 🎉 · 📺 Live every Sunday at 10am on @channel4
337K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›you’re not alone here 🫶🏼 @project_regulate · team @visible.health
336K
Followers
13.5%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨CEO of making healthy s*** enjoyable✨ · 📧Management:
326K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Home decor • Interiors • Lifestyle • · Making home feel calm, beautiful and welcoming
313K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
professional homebody 〰️ uk · i also like to read: @_laurareadss_ 📖🧚🏼 · tiktok, youtube & more ↓
274K
Followers
1.6%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Just here for the good stuff. · ✍🏻 in Condé Nast Traveller · 🗞️ read my Substack Just Good Things 👇🏼 · 📍London
260K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Living the slow life in the English countryside🌲boy mumma 👶🏼 finding the magic in everyday life 💙 · DM or email for collaborations
246K
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Family meals you’ll actually eat · Easy bakes, sweet treats & life with my 🐶
233K
Followers
1.3%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Sainsbury's content actually looks like?
See Sainsbury's content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @sainsburys over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Sainsbury's is a trademark of its owner. Sup is not affiliated with or endorsed by Sainsbury's. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 386 of 567 brands in the library by creator count. | 24 | 438 recorded collaborating with @sainsburys in 12 months |
| Their collaborations | 30 | 664 collaborations recorded in 12 months |
| Median followers | 373K | 728K across all 567 brand pages |
| Median engagement rate | 0.5% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 438 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 438 creators collaborating with Sainsbury's, across 664 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Sainsbury's content examples page.
The largest accounts collaborating with Sainsbury's include @ladyofthemanor77, @chloesims, @emmapetersen, @dinnerwithdafni, @thiscolourfulnest and @vegangirlboss. The most frequent is @vegangirlboss, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 373K followers and the median engagement rate is 0.5%.
No. We are not connected to Sainsbury's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Sainsbury's and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Sainsbury's:
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