Brand Library · Beauty
Jo Malone London creator content examples
Real creator collaborations with @jomalonelondon from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 1,156 creators behind posts like these, with real engagement data?
See the top Jo Malone London creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @jomalonelondon over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Jo Malone London is a trademark of its owner. Sup is not affiliated with or endorsed by Jo Malone London. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Jo Malone London creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 111 of 567 brands in the library by creator count | 18 | 1,453 collaborations recorded in 12 months |
| Creators behind them | 17 | 1,156 creators recorded collaborating with @jomalonelondon |
| Median views per example | 3K | Views are shown only where the creator left them public |
| Median likes per example | 177 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Jo Malone London and creators: common questions
Does Jo Malone London work with creators?
Yes. We have recorded 1,156 creators collaborating with Jo Malone London, across 1,453 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Jo Malone London creators page.
Which creators post about Jo Malone London?
The largest accounts collaborating with Jo Malone London include @harpersbazaarkorea, @chanchan.0411, @pulwasha_cooks_official, @whatemwore, @lydiajanetomlinson and @elainamich. The most frequent is @dailyfashion_news, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Jo Malone London attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the median engagement rate is 0.5%.
Is this page affiliated with Jo Malone London?
No. We are not connected to Jo Malone London and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Jo Malone London and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Perfume & Cologne 51 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Jo Malone London:
Influencer marketing for ecommerce brandsMore brands:
& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Book a call