Category

Perfume & Cologne: brands and creators

We track 51 perfume & cologne brands and the creators posting about them. The creators who post about this category sit in beauty, with 28 ranked lists by country and city. 2 of the brands have a published page with real creator data.

51brands tracked in this category
28creator lists in the niches that post about it
2brands with a published page
Last updated

Beauty creators who post about perfume & cologne

The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Tessa Brooks profile photo

1.Tessa Brooks

@tessabrooks
New YorkBeauty

nyc

21.2M

Followers

0.0%

Engagement

359K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty20%
Fashion & Style20%
Career & Productivity5%
Esports & Gaming5%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

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Elnaz Golrokh profile photo

2.Elnaz Golrokh

@elnaz_golrokh
Los AngelesBeauty

📍 NYC Persian girl · TikTok & X: elnaz_golrokh

10.1M

Followers

0.9%

Engagement

2.9M

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty62%
Fashion & Style8%
Local Things to Do8%
Personal Development & Motivation8%

Cities

New York City23%

Audience gender

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Female
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Hung Vanngo profile photo

3.Hung Vanngo

@hungvanngo
Los AngelesBeauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

247K

Avg views

Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty72%
Fashion & Style17%
Film & TV Commentary6%
Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%
Canada20%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Sadaf Beauty profile photo

4.Sadaf Beauty

@sadaf_beauty
San FranciscoBeauty

📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary

4.1M

Followers

1.8%

Engagement

1.5M

Avg views

Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty100%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

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gabriella demartino profile photo

5.gabriella demartino

@gabi
Los AngelesBeauty

founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace

4.1M

Followers

0.1%

Engagement

77K

Avg views

Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty21%
Film & TV Commentary21%
Fashion & Style15%
Travel & Adventure6%

Cities

New York City4%
Newport4%

Countries

United States100%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Shima Katouzian شیما کاتوزیان profile photo

6.Shima Katouzian شیما کاتوزیان

@herosheemaz
Los AngelesBeauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

495K

Avg views

Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Perfume & Cologne brands we track

All 51 tracked brands. Brands whose Instagram following we hold come first, largest first, and the rest follow in A to Z order. Tracked means creators post about them; it is not a relationship with Sup.

  1. jomalonelondon@jomalonelondon · 2.6M
  2. lelabofragrances@lelabofragrances · 2.1M
  3. diptyque@diptyque · 1.7M
  4. taniabulhoes@taniabulhoes · 871K
  5. maisonfranciskurkdjian@maisonfranciskurkdjian · 756K
  6. acquadiparma@acquadiparma · 514K
  7. juliettehasagun@juliettehasagun · 313K
  8. Oakcha@oakcha · 274K
  9. OUI the People@ouithepeople · 141K
  10. demeterceo@demeterceo · 31K
  11. inisenergyofthesea@inisenergyofthesea · 17K
  12. Redoux@redouxnyc · 9K
  13. Aerchitect@aerchitect.scents · 47
  14. Afnan Perfumes@afnanperfumes
  15. Amouage@amouageofficial
  16. Armaf@armaf_official
  17. Atelier Des Ors@atelierdesors
  18. Azzaro Parfums@azzaro_parfums
  19. Bon Parfumeur@bonparfumeur
  20. By Rosie Jane@byrosiejane
  21. Byredo@officialbyredo
  22. Creed Fragrance@creedfragrance
  23. Dedcool@dedcool
  24. Dossier Perfumes@dossierperfumes
  25. Ellis Brooklyn@ellisbrooklyn
  26. Fugazzi Fragrances@fugazzifragrances
  27. Future Society@futuresociety
  28. Henry Rose@henryrose
  29. Issey Miyake Parfums@isseymiyakeparfums
  30. Kayali@kayali
  31. Khadlaj Perfumes@khadlajperfumes
  32. Kilian Paris@kilianparis
  33. Maison Margiela Fragrances@maisonmargielafragrances
  34. Marc Antoine Barrois@marcantoinebarrois
  35. Marc Jacobs Fragrances@marcjacobsfragrances
  36. Memo Paris@memo.paris
  37. Mind Games Fragrance@mindgamesfragrance
  38. Narciso Rodriguez@narciso_rodriguez
  39. Noyz@noyz_official
  40. Olfactory NYC@olfactorynyc
  41. Orebella@orebella
  42. Orientica Perfumes@orienticaperfumes
  43. Parfums De Marly@parfumsdemarly
  44. Paris Corner Perfumes@pariscornerperfumes
  45. Ralph Lauren Fragrances@ralphlaurenfragrances
  46. Skylar@skylar
  47. Snif@snif
  48. The 7 Virtues@the7virtues
  49. The Perfume Shop@theperfumeshop
  50. Viktor And Rolf Fragrances@viktorandrolf_fragrances
  51. Xerjoff@xerjoff

How this category is built

The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a perfume & cologne campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.