Category

Skin Care: brands and creators

We track 285 skin care brands and the creators posting about them. The creators who post about this category sit in beauty, with 28 ranked lists by country and city. 57 of the brands have a published page with real creator data.

285brands tracked in this category
28creator lists in the niches that post about it
57brands with a published page
1published report
Last updated

Beauty creators who post about skin care

The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Tessa Brooks profile photo

1.Tessa Brooks

@tessabrooks
New YorkBeauty

nyc

21.2M

Followers

0.0%

Engagement

359K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty20%
Fashion & Style20%
Career & Productivity5%
Esports & Gaming5%

Audience gender

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Elnaz Golrokh profile photo

2.Elnaz Golrokh

@elnaz_golrokh
Los AngelesBeauty

📍 NYC Persian girl · TikTok & X: elnaz_golrokh

10.1M

Followers

0.9%

Engagement

2.9M

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty62%
Fashion & Style8%
Local Things to Do8%
Personal Development & Motivation8%

Cities

New York City23%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

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Hung Vanngo profile photo

3.Hung Vanngo

@hungvanngo
Los AngelesBeauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

247K

Avg views

Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty72%
Fashion & Style17%
Film & TV Commentary6%
Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%
Canada20%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Sadaf Beauty profile photo

4.Sadaf Beauty

@sadaf_beauty
San FranciscoBeauty

📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary

4.1M

Followers

1.8%

Engagement

1.5M

Avg views

Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty100%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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gabriella demartino profile photo

5.gabriella demartino

@gabi
Los AngelesBeauty

founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace

4.1M

Followers

0.1%

Engagement

77K

Avg views

Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty21%
Film & TV Commentary21%
Fashion & Style15%
Travel & Adventure6%

Cities

New York City4%
Newport4%

Countries

United States100%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›
Shima Katouzian شیما کاتوزیان profile photo

6.Shima Katouzian شیما کاتوزیان

@herosheemaz
Los AngelesBeauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

495K

Avg views

Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Female
Male

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Full profile data ›

All beauty lists:

All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Toronto 40Atlanta 40Dallas 40Houston 40Chicago 40Washington 40San Francisco 40Austin 40Orlando 39Nashville 35San Diego 27Philadelphia 28Vancouver 34Boston 29Las Vegas 27Sydney 31Seattle 25

Research on this category

Brand audit · June 2026Skincare JunkieIndie DTC skincare across paid, owned content and the creator conversation.

Skin Care brands we track

Abib445 creator collaborations in 12 months · see the creators ›Anua1,234 creator collaborations in 12 months · see the creators ›APRILSKIN272 creator collaborations in 12 months · see the creators ›Arencia286 creator collaborations in 12 months · see the creators ›Beauty of Joseon1,095 creator collaborations in 12 months · see the creators ›Beekman 1802253 creator collaborations in 12 months · see the creators ›Biodance535 creator collaborations in 12 months · see the creators ›Bubble Skincare386 creator collaborations in 12 months · see the creators ›Byoma766 creator collaborations in 12 months · see the creators ›Caudalie849 creator collaborations in 12 months · see the creators ›Celimax247 creator collaborations in 12 months · see the creators ›CeraVe1,272 creator collaborations in 12 months · see the creators ›Cetaphil218 creator collaborations in 12 months · see the creators ›Clarins311 creator collaborations in 12 months · see the creators ›Cocokind367 creator collaborations in 12 months · see the creators ›COSRX590 creator collaborations in 12 months · see the creators ›Dr.Althea385 creator collaborations in 12 months · see the creators ›Drunk Elephant458 creator collaborations in 12 months · see the creators ›EADEM1,038 creator collaborations in 12 months · see the creators ›Elemis616 creator collaborations in 12 months · see the creators ›Evereden73 creator collaborations in 12 months · see the creators ›Glow Recipe969 creator collaborations in 12 months · see the creators ›Good Molecules468 creator collaborations in 12 months · see the creators ›Haruharu Wonder588 creator collaborations in 12 months · see the creators ›innisfree375 creator collaborations in 12 months · see the creators ›Isntree182 creator collaborations in 12 months · see the creators ›Jumiso73 creator collaborations in 12 months · see the creators ›Kiehl's931 creator collaborations in 12 months · see the creators ›Kosas1,752 creator collaborations in 12 months · see the creators ›KSECRET127 creator collaborations in 12 months · see the creators ›La Roche-Posay1,149 creator collaborations in 12 months · see the creators ›Laneige771 creator collaborations in 12 months · see the creators ›Mediheal134 creator collaborations in 12 months · see the creators ›mixsoon172 creator collaborations in 12 months · see the creators ›Naturium813 creator collaborations in 12 months · see the creators ›Neutrogena1,442 creator collaborations in 12 months · see the creators ›numbuzin218 creator collaborations in 12 months · see the creators ›Olay289 creator collaborations in 12 months · see the creators ›Ole Henriksen555 creator collaborations in 12 months · see the creators ›OSEA479 creator collaborations in 12 months · see the creators ›Paula's Choice616 creator collaborations in 12 months · see the creators ›Purito Seoul282 creator collaborations in 12 months · see the creators ›Rhode5,365 creator collaborations in 12 months · see the creators ›Saie2,069 creator collaborations in 12 months · see the creators ›SKIN1004738 creator collaborations in 12 months · see the creators ›SkinCeuticals454 creator collaborations in 12 months · see the creators ›Summer Fridays2,255 creator collaborations in 12 months · see the creators ›Supergoop!631 creator collaborations in 12 months · see the creators ›Tatcha1,344 creator collaborations in 12 months · see the creators ›Thayers535 creator collaborations in 12 months · see the creators ›The Ordinary1,200 creator collaborations in 12 months · see the creators ›Topicals486 creator collaborations in 12 months · see the creators ›Torriden253 creator collaborations in 12 months · see the creators ›Tower 281,554 creator collaborations in 12 months · see the creators ›Vaseline497 creator collaborations in 12 months · see the creators ›VT Cosmetics370 creator collaborations in 12 months · see the creators ›Yepoda194 creator collaborations in 12 months · see the creators ›

The 100 largest of 285 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Rhode@rhode · 4.7M
  2. Deciem (The Ordinary)@theordinary · 3M
  3. Glow Recipe@glowrecipe · 2.1M
  4. Drunk Elephant@drunkelephant · 2M
  5. Caudalie@caudalie · 1.6M
  6. Laneige@laneige_us · 1.6M
  7. SkinCeuticals@skinceuticals · 1.6M
  8. Tatcha@tatcha · 1.4M
  9. aesop@aesop · 1.4M
  10. Paula's Choice@paulaschoice · 1.3M
  11. Beauty of Joseon@beautyofjoseon_official · 1.2M
  12. Typology@typologyparis · 1.1M
  13. Bubble Skincare@bubble · 894K
  14. Kosas@kosas · 865K
  15. elemis@elemis · 835K
  16. Jones Road Beauty@jonesroadbeauty · 810K
  17. Supergoop@supergoop · 787K
  18. COSRX@cosrx · 758K
  19. Olehenriksen@olehenriksen · 753K
  20. Skin1004@skin1004official · 750K
  21. Saie@saiebeauty · 739K
  22. Dermalogica@dermalogica · 734K
  23. Pacifica Beauty@pacificabeauty · 699K
  24. Byoma@byoma · 688K
  25. Murad@muradskincare · 672K
  26. The Inkey List@theinkeylist · 636K
  27. Sunday Riley@sundayriley · 633K
  28. Farmacy Beauty@farmacybeauty · 622K
  29. Primally Pure@primallypure · 582K
  30. Youth To The People@youthtothepeople · 564K
  31. Drmtlgy@drmtlgy · 557K
  32. Reale Actives @realeactives · 550K
  33. Biossance@biossance · 524K
  34. OSEA@oseamalibu · 516K
  35. Tula Skincare@tula · 497K
  36. ZO Skin Health@zoskinhealth · 496K
  37. Salt & Stone@saltandstone · 484K
  38. Naturium@naturium · 478K
  39. Beautycounter@counterbeautyofficial · 468K
  40. The Outset@theoutset · 439K
  41. Dr. Dennis Gross@drdennisgross · 418K
  42. Versed@versed · 417K
  43. Augustinus Bader@augustinusbader · 408K
  44. Peach & Lily@peachandlily · 406K
  45. Agency by Curology@curology · 403K
  46. Medik8@officialmedik8 · 394K
  47. Tata Harper@tataharperskincare · 381K
  48. Cocokind@cocokind · 372K
  49. Bliss@bliss · 370K
  50. Phlur@phlur · 361K
  51. Celimax@celimax.global · 353K
  52. Lumin@lumin.skin · 348K
  53. Ranavat@ranavat · 344K
  54. Shani Darden@shanidarden · 343K
  55. Skinbetter Science@skinbetter · 337K
  56. Dr. Althea@dr.altheaglobal · 319K
  57. True Botanicals@truebotanicals · 312K
  58. EADEM@eadem.co · 311K
  59. Obagi Medical@obagimedical · 275K
  60. Eminence Organic Skin Care@eminenceorganics · 274K
  61. Topicals@topicals · 274K
  62. 100% PURE@100percentpure · 268K
  63. Krave Beauty@kravebeauty · 262K
  64. SkinMedica@skinmedica · 254K
  65. Biodance@biodance_official · 252K
  66. 111SKIN@111SKIN · 252K
  67. Kreyol Essence@kreyolessence · 247K
  68. Qure Skincare@qureskincare · 246K
  69. Volition Beauty@volitionbeauty · 242K
  70. Allies of Skin@alliesofskin · 231K
  71. Dalba@dalba_global · 226K
  72. AHC@ahc.official · 210K
  73. Haruharu Wonder@haruharuwonder_official · 208K
  74. iS Clinical@isclinical · 208K
  75. Sweed@sweedbeauty · 204K
  76. Black Girl Sunscreen@blackgirlsunscreen · 204K
  77. Innisfree@innisfreeusa · 202K
  78. PCA Skin@pcaskin · 199K
  79. malinandgoetz@malinandgoetz · 197K
  80. U Beauty@ubeauty · 196K
  81. Indeed Labs@indeedlabs · 196K
  82. Hero Cosmetics@herocosmetics · 192K
  83. Coola@COOLA · 192K
  84. Beekman 1802@beekman1802 · 190K
  85. Dr. Idriss (PILLOWTALK DERM)@dr.idriss · 186K
  86. Wrinkles Schminkles@wrinklesschminkles · 178K
  87. Golde@golde · 176K
  88. Blume@blume · 165K
  89. OneSkin@oneskin.co · 165K
  90. Then I Met You@thenimetyou · 157K
  91. Well People@wellpeople · 151K
  92. Skinfix@skinfix · 151K
  93. Buttah Skin@buttahskin · 139K
  94. Nolaskinsentials@nolaskinsentials · 137K
  95. Sulwhasoo@sulwhasoo.us · 136K
  96. Revision Skincare@revisionskincare · 134K
  97. Mary&May@marynmay_global · 125K
  98. Ursa Major@ursamajorvt · 124K
  99. Selfless by Hyram@selflessbyhyram · 116K
  100. KSecret@ksecret_global · 114K

Also in Cosmetics:

Makeup 115Perfume & Cologne 51Beauty Devices 88

Up:

Health & BeautyPersonal CareCosmeticsAll nichesBrand library

How this category is built

The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

How we measure ›Engagement rate by category ›

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