You, More Than Anything 💌
2.8M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty100%
Email: Price: Email and price are available on a strategy call.
Unlock ›Brand Library · Skincare & beauty
Top creators posting about Paula's Choice
These are the 24 biggest creators who collaborated with @paulaschoice in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 616 creators collaborating with the brand in total.
24creators ranked on this page
616creators recorded collaborating with Paula's Choice in 12 months
875collaborations recorded
Last updated Full profile data ›
📍Nashville · agent: · personal:
2.5M
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty11%
Fashion & Style10%
Memes & Internet Culture8%
Health & Wellness7%
Cities
Nashville5%
New Orleans2%
Countries
United States8%
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty28%
Fashion & Style11%
Local Things to Do8%
Food & Cooking6%
Cities
New York6%
New York City6%
Countries
United States12%
Canada1%
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 1.1%.
Post categories
Fitness & Workouts35%
Beauty12%
Personal Development & Motivation12%
Food & Cooking10%
Cities
Hawaii2%
Hue2%
Countries
United States2%
Vietnam2%
Email: Price: Email and price are available on a strategy call.
Unlock ›Los Angeles, California · @theindustryla · Founder: @belovednomads @vpsmanagement @canameridian
1.2M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 24 creators here, where the median is 1.1%.
Post categories
Fashion & Style24%
Beauty22%
Travel & Adventure10%
Health & Wellness7%
Cities
Bali5%
Canggu2%
Countries
Indonesia5%
United States5%
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼
1M
Followers
1.1%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 1.1%.
Post categories
Fitness & Workouts57%
Fashion & Style10%
Food & Cooking7%
Nutrition & Diet7%
Cities
Cabo San Lucas1%
Indio1%
Countries
Mexico1%
United States1%
Email: Price: Email and price are available on a strategy call.
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932K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.1%.
Post categories
Fashion & Style20%
Beauty13%
Luxury Fashion & Accessories13%
Weddings & Events13%
Cities
The Grove7%
Countries
Los Angeles7%
Spain7%
Email: Price: Email and price are available on a strategy call.
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Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻
912K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.1%.
Post categories
Weddings & Events17%
Travel & Adventure14%
Beauty12%
Fashion & Style10%
Cities
Las Vegas3%
Cabo San Lucas2%
Countries
United States12%
France3%
Email: Price: Email and price are available on a strategy call.
Unlock ›• A safe space for men’s Health & Wellness🫧 · • Social Norms Suck👎 · 📍NYC
910K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.1%.
Post categories
Fashion & Style55%
Beauty24%
Film & TV Commentary6%
Food & Cooking6%
Cities
New York City3%
Countries
United States6%
Email: Price: Email and price are available on a strategy call.
Unlock ›seattle,wa
875K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty15%
Parenting & Family Life12%
Travel & Adventure10%
Comedy & Humor6%
Cities
Seattle2%
Arizona1%
Countries
Italy4%
United States2%
Email: Price: Email and price are available on a strategy call.
Unlock ›Booking creators like these for Paula's Choice?
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Actor/Creator/Chai Addict · 📍Vancouver | Beauty/Lifestyle/Fun · SephoraSquad 24 · Inquiries: · India:
724K
Followers
1.3%
Engagement
2
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty35%
Fashion & Style25%
Music & Singing8%
Sports & Athletics8%
Cities
Vancouver8%
Surrey3%
Countries
Canada15%
Argentina3%
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Toronto + Miami · Curating Women’s Fashion, Beauty & Anti-Aging🧴👗 · “Fashion Mom” named by you 🤍 · ↓ Shop curated picks
635K
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty46%
Fashion & Style42%
Luxury Fashion & Accessories8%
Photography & Videography4%
Countries
Astrolab Studios4%
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion, self-care & lifestyle · los angeles📍 | 🇬🇲🇸🇳
595K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 1.1%.
Post categories
Fashion & Style32%
Beauty9%
Food & Cooking9%
Personal Development & Motivation9%
Cities
New York City7%
Milan5%
Countries
United States11%
Italy9%
Email: Price: Email and price are available on a strategy call.
Unlock ›your BRUTALLY HONEST best friend ♡ · 🎥 Tik Tok 1M+, YouTube 700K+ · 📍LA
508K
Followers
1.9%
Engagement
9
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty29%
Personal Development & Motivation22%
Health & Wellness17%
Fashion & Style8%
Cities
Los Angeles3%
Countries
United States3%
Canada1%
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel • Fashion • Beauty • Lifestyle · 📍North Carolina, USA 🇺🇸 · 👇🏾| YouTube (244K + Subs & 47,000,000+ views)
494K
Followers
8.7%
Engagement
1
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty50%
Parenting & Family Life50%
Email: Price: Email and price are available on a strategy call.
Unlock ›Busy driving around the golf course⛳️ · Personal account- @jennfridayy · @therealdba
454K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.1%.
Post categories
Sports & Athletics26%
Food & Cooking21%
Beauty14%
Fashion & Style7%
Cities
Las Vegas5%
Newport Beach2%
Countries
United States9%
Email: Price: Email and price are available on a strategy call.
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Beauty • Fragrance • Lifestyle · Turning everything into art ✨ · 📍NYC · @ipsy Award Winner
444K
Followers
1.0%
Engagement
2
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty64%
Home Decor & Interior Design5%
DIY & Crafts3%
Food & Cooking3%
Cities
New York City10%
New York2%
Countries
United States14%
Email: Price: Email and price are available on a strategy call.
Unlock ›
Global Creative Studio - CGI | VFX | AI · Lamborghini · Fenty · Netflix · Dior
418K
Followers
35.5%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.1%.
Post categories
Education & Study Hacks21%
Film & TV Commentary21%
Technology & Gadgets16%
Beauty11%
Cities
New York11%
New York City11%
Countries
United States21%
Spain5%
Email: Price: Email and price are available on a strategy call.
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Skincare| Beauty | Lifestyle · Helping you glow naturally ✨ · 📍NY | NC · ⬇️Connect with me⬇️
415K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty94%
Travel & Adventure2%
Weddings & Events2%
Cities
New York City2%
Countries
United States2%
Email: Price: Email and price are available on a strategy call.
Unlock ›Minister of looking good & living better | Dallas| LA · Beauty n’ Business · The mind behind @marvianocosmetics
402K
Followers
10.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty42%
Fashion & Style19%
Food & Cooking6%
Local Things to Do6%
Cities
Dallas4%
New York1%
Countries
United States6%
Nigeria3%
Email: Price: Email and price are available on a strategy call.
Unlock ›Booking creators like these for Paula's Choice?
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
persian Moon with lots of curls🦋🧿🦋 · Links🌙👇🏼
380K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty76%
Fashion & Style12%
Art & Illustration4%
Pets & Animals4%
Cities
Paris8%
Countries
France8%
Canada4%
Email: Price: Email and price are available on a strategy call.
Unlock ›
In pursuit of wholeness > perfection · Mindset+body+beauty · 🤎 @jake.meltons · 👇🏼 Try my app for free 🥑💪🏼🫶🏻 · UT, USA
371K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.1%.
Post categories
Food & Cooking26%
Parenting & Family Life17%
Esports & Gaming10%
Sports & Athletics8%
Cities
Holladay1%
Idaho Falls1%
Countries
United States3%
Australia1%
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty e selfcare per principianti 🫧 · 📽️ Tiktok / YouTube: ireneforamiglio · in elenco AGCOM
370K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 1.1%.
Post categories
Beauty43%
Personal Development & Motivation13%
Fashion & Style11%
Fitness & Workouts4%
Cities
Marsiglia2%
Verona2%
Countries
France2%
Italy2%
Email: Price: Email and price are available on a strategy call.
Unlock ›
welcome my divas & divos · biz: · lifestyle + comedy | 5M+ on TikTok
360K
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.1%.
Post categories
Books & Literature25%
Beauty12%
Personal Development & Motivation6%
Comedy & Humor5%
Cities
New York City4%
Pennsylvania2%
Countries
United States10%
New York2%
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Paula's Choice content actually looks like?
See Paula's Choice content examples ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @paulaschoice over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Paula's Choice is a trademark of its owner. Sup is not affiliated with or endorsed by Paula's Choice. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Paula's Choice creator data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 167 of 240 brands in the library by creator count. | 24 | 616 recorded collaborating with @paulaschoice in 12 months |
| Their collaborations | 37 | 875 collaborations recorded in 12 months |
| Median followers | 615K | 1M across all 240 brand pages |
| Median engagement rate | 1.1% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.4 across all 616 creators |
Download 24 creators (CSV)Get all 616 creators who collaborated with @paulaschoice ›
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Paula's Choice and creators: common questions
Does Paula's Choice work with creators?
Yes. We have recorded 616 creators collaborating with Paula's Choice, across 875 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Paula's Choice content examples page.
Which creators post about Paula's Choice?
The largest accounts collaborating with Paula's Choice include @tirabeauty, @landonromano, @garbo.zhu, @lilbignanc.fit, @dayna and @marissamcnamara. The most frequent is @charlizeechiu, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Paula's Choice attract?
Across the 24 biggest creators we recorded, 42% are mid-tier creators (100,000 to 500,000) and 58% are macro creators (500,000 and above). The median has 615K followers and the average engagement rate is 3.5%.
Is this page affiliated with Paula's Choice?
No. We are not connected to Paula's Choice and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Paula's Choice and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsBeauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Paula's Choice:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.