Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @paulaschoice in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 616 creators collaborating with the brand in total.
You, More Than Anything 💌
2.8M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 1.1%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›📍Nashville · agent: · personal:
2.5M
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 1.1%.
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Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Los Angeles, California · @theindustryla · Founder: @belovednomads @vpsmanagement @canameridian
1.2M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼
1M
Followers
1.1%
Engagement
2
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 1.1%.
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Cities
Countries
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932K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻
912K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• A safe space for men’s Health & Wellness🫧 · • Social Norms Suck👎 · 📍NYC
910K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›seattle,wa
875K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Actor/Creator/Chai Addict · 📍Vancouver | Beauty/Lifestyle/Fun · SephoraSquad 24 · Inquiries: · India:
724K
Followers
1.3%
Engagement
2
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Toronto + Miami · Curating Women’s Fashion, Beauty & Anti-Aging🧴👗 · “Fashion Mom” named by you 🤍 · ↓ Shop curated picks
635K
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 1.1%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›fashion, self-care & lifestyle · los angeles📍 | 🇬🇲🇸🇳
595K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›your BRUTALLY HONEST best friend ♡ · 🎥 Tik Tok 1M+, YouTube 700K+ · 📍LA
508K
Followers
1.9%
Engagement
9
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel • Fashion • Beauty • Lifestyle · 📍North Carolina, USA 🇺🇸 · 👇🏾| YouTube (244K + Subs & 47,000,000+ views)
494K
Followers
8.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 1.1%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Busy driving around the golf course⛳️ · Personal account- @jennfridayy · @therealdba
454K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Beauty • Fragrance • Lifestyle · Turning everything into art ✨ · 📍NYC · @ipsy Award Winner
444K
Followers
1.0%
Engagement
2
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Global Creative Studio - CGI | VFX | AI · Lamborghini · Fenty · Netflix · Dior
418K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Skincare| Beauty | Lifestyle · Helping you glow naturally ✨ · 📍NY | NC · ⬇️Connect with me⬇️
415K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Minister of looking good & living better | Dallas| LA · Beauty n’ Business · The mind behind @marvianocosmetics
402K
Followers
10.7%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
persian Moon with lots of curls🦋🧿🦋 · Links🌙👇🏼
380K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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In pursuit of wholeness > perfection · Mindset+body+beauty · 🤎 @jake.meltons · 👇🏼 Try my app for free 🥑💪🏼🫶🏻 · UT, USA
371K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty e selfcare per principianti 🫧 · 📽️ Tiktok / YouTube: ireneforamiglio · in elenco AGCOM
370K
Followers
2.5%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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welcome my divas & divos · biz: · lifestyle + comedy | 5M+ on TikTok
360K
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Paula's Choice content actually looks like?
See Paula's Choice content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @paulaschoice over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Paula's Choice is a trademark of its owner. Sup is not affiliated with or endorsed by Paula's Choice. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 178 of 418 brands in the library by creator count. | 24 | 616 recorded collaborating with @paulaschoice in 12 months |
| Their collaborations | 37 | 875 collaborations recorded in 12 months |
| Median followers | 615K | 702K across all 418 brand pages |
| Median engagement rate | 1.1% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.4 across all 616 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 616 creators collaborating with Paula's Choice, across 875 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Paula's Choice content examples page.
The largest accounts collaborating with Paula's Choice include @tirabeauty, @landonromano, @garbo.zhu, @lilbignanc.fit, @dayna and @marissamcnamara. The most frequent is @charlizeechiu, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 42% are mid-tier creators (100,000 to 500,000) and 58% are macro creators (500,000 and above). The median has 615K followers and the median engagement rate is 1.1%.
No. We are not connected to Paula's Choice and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Paula's Choice and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 285 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Paula's Choice:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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