Brand Library · Makeup & beauty

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Kayali creator content examples

Real creator collaborations with @kayali from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.

18post examples on this page
887creators recorded collaborating with Kayali in 12 months
1,388collaborations recorded
Last updated
@seeratsaini4 Sept 2026
Creator collaboration with Kayali by @seeratsaini

♥ 7.4K💬 142

Are you more Yum Boujee Marshmellow or Yum Pistachio Gelato? #ad Treating myself to a luxurious night in to celebrate the NEW @kayali launch as our 2 favorite scents have been reimagined as a silk souffle body cream and…

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@itssanakay__4 Sept 2026
Creator collaboration with Kayali by @itssanakay__

♥ 6.2K💬 24▶ 34K

Cozy night routine 🧖🏽‍♀️🧡🌷 • • Unwind with me, I love a good self care night. 🥰🫠 @eosproducts @dove @cerave @kayali @sand_and_fog_home @thehoneypotco #selfcare #cozynights #showerroutine #nightroutine

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@maddie.east4 Sept 2026
Creator collaboration with Kayali by @maddie.east

♥ 872💬 12▶ 14K

Get dressed with me 🍎🍂🍁 #grwm #outfit #ootd #girly #falloutfit @tjmaxx @kayali @bathandbodyworks

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@scent_seeker4 Sept 2026
Creator collaboration with Kayali by @scent_seeker

♥ 103💬 32

August perfume favourites 🩷 These are the perfumes that I reached for the most in August. Refresco Paradiso by @soldejaneiro Coconut Sun and Strawberry Jam by @the7virtues Find Comfort Awaken Confidence by @rarebeauty E…

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@glowbyscent.fem4 Sept 2026
Creator collaboration with Kayali by @glowbyscent.fem

♥ 53💬 18▶ 479

My first ever wax melt… and I choose THIS😭 I just had an idea and went for it🤭 Scented with creamy caramel, Vanilla & Coconut, with little cookies & hearts in a fluffy caramel scent🍮🥥🍪 #perfume #waxmelt #kayali @kayali…

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@kellyy.ribeiroo4 Sept 2026
Creator collaboration with Kayali by @kellyy.ribeiroo

♥ 23💬 12▶ 385

KayAli made body butters and lip balms for Yum Boujee Marshmallow & Yum Pistachio Gelato 🩷💚 What did you guys think? @kayali @monakattan #kayali #perfume #review

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@bellamazsocial5 Sept 2026
Creator collaboration with Kayali by @bellamazsocial

♥ 17💬 4▶ 511

Finally finished enough products to make an empties video!!! @kayali @treehut @byoma @morphebrushes @bathandbodyworks @saltair @olaplex #empties #emptiesreview #haul #monthlyempties #trashtalk

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@beautymatterofficial4 Sept 2026
Creator collaboration with Kayali by @beautymatterofficial

▶ 424

🌍 The GCC Is Shaping the Future of Global Beauty The Middle East is no longer simply a market global beauty brands are looking to enter. It’s increasingly influencing the categories, trends, and brands gaining relevance…

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@beautymatterofficial4 Sept 2026
Creator collaboration with Kayali by @beautymatterofficial

🌍 The Middle East’s Beauty Boom Is Just Beginning The GCC is becoming increasingly difficult for global beauty to ignore. But capturing the opportunity requires more than entering a fast-growing market, especially as co…

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@seeratsaini3 Sept 2026
Creator collaboration with Kayali by @seeratsaini

♥ 7.6K💬 251▶ 66K

Controversial video but…watch till the end! I feel like I’m the epitome of criticizing the system, while still existing within the system 😂 bc where else do we go? I think we should enjoy nice things but…consume conscio…

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@curvygirlofficial13 Sept 2026
Creator collaboration with Kayali by @curvygirlofficial1

♥ 128💬 6▶ 2.5K

#perfume #perfumecollection #fragrancelover #scentoftheday @kayali @maisonfranciskurkdjian @penhaligons @guccibeauty @ysl @mango @fragranceworldofficial @frenchavenueofficial @lattafa_perfumes @lattafa.usa @diorbeauty @…

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@thescentedglam3 Sept 2026
Creator collaboration with Kayali by @thescentedglam

♥ 91💬 83▶ 877

The seasonal perfume swap is officially here. 🍂✨ Out with the fresh florals and airy mists, in with the rich ambers, smoky ouds, and sweet gourmands. Nothing sets the mood for crisp weather like a deep, intoxicating aut…

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@aromadicto3 Sept 2026
Creator collaboration with Kayali by @aromadicto

♥ 74💬 19

Which category will you be giving extra attention before it fully cools down?☀️☁️ I'm such a summer girl, born and raised in the Caribbean, living in northern Europe, so I am always sad when summer weather starts to go…

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@aromadicto3 Sept 2026
Creator collaboration with Kayali by @aromadicto

♥ 63💬 15▶ 1.5K

SWEET PERFUME lovers, tap in🫶🏾💜 Sometimes you don't want to smell complicated, you just want to smell edible, decadent, delicious etc🤭✨️ Here are some of the sweetest perfumes in my collection (and trust me, that is say…

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@smellwithelle3 Sept 2026
Creator collaboration with Kayali by @smellwithelle

♥ 58💬 18▶ 859

I’ve been seeing videos making the rounds talking about favorite “basic” perfumes — said sheepishly, as though it’s something we need to be ashamed of. So I think it’s time for a rebrand. Instead of calling these basic…

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@curvygirlofficial13 Sept 2026
Creator collaboration with Kayali by @curvygirlofficial1

♥ 40💬 3▶ 1.5K

From juicy and flirty to soft, sweet and expensive, these are a few layering combos for whatever kind of pretty girl you feel like being that day. 💕 Which combo are you trying first? 👀 @parfumsdemarly @kayali @zimayaper…

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@dirtyboysgetclean3 Sept 2026
Creator collaboration with Kayali by @dirtyboysgetclean

💬 55

🍑Besties, what’s your fragrance mood today? Peach? Rose? Vanilla? Or maybe it’s Fig? Musk? Lychee? Whichever you’re feeling today I gotchu! I have to say Musk is obviously a go to for me but as summer is ending I’ve bee…

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@timilovesperfumes3 Sept 2026
Creator collaboration with Kayali by @timilovesperfumes

💬 42

Layering combos as inspired by some of your faves 😍 Follow @timilovesperfumes for more fragrance-related content, reviews, and recommendations. SAVE FOR LATER ☺️ #layeringcombo #fragrancelayering #perfume #perfumelover…

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Want the 887 creators behind posts like these, with real engagement data?

See the top Kayali creators ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @kayali over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Kayali is a trademark of its owner. Sup is not affiliated with or endorsed by Kayali. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Kayali creator data

The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Post examples shownRanked 152 of 567 brands in the library by creator count181,388 collaborations recorded in 12 months
Creators behind them14887 creators recorded collaborating with @kayali
Median views per example1.2KViews are shown only where the creator left them public
Median likes per example83Likes are hidden on some accounts, so this covers the ones that show them

FAQ

Kayali and creators: common questions

Yes. We have recorded 887 creators collaborating with Kayali, across 1,388 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Kayali creators page.

The largest accounts collaborating with Kayali include @leahhalton, @kimmyskreations.1, @nabela, @landonromano, @omayazein and @scentgasm. The most frequent is @livefitelle, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 0.8%.

No. We are not connected to Kayali and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Kayali and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Kayali work with creators?

Yes. We have recorded 887 creators collaborating with Kayali, across 1,388 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Kayali creators page.

Which creators post about Kayali?

The largest accounts collaborating with Kayali include @leahhalton, @kimmyskreations.1, @nabela, @landonromano, @omayazein and @scentgasm. The most frequent is @livefitelle, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Kayali attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 0.8%.

Is this page affiliated with Kayali?

No. We are not connected to Kayali and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Kayali and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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