Brand Library · Haircare

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Emi Jay creator content examples

Real creator collaborations with @emijayinc from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.

18post examples on this page
492creators recorded collaborating with Emi Jay in 12 months
955collaborations recorded
Last updated
@ballerina.keira29 Oct 2026
Creator collaboration with Emi Jay by @ballerina.keira

♥ 754💬 4▶ 30K

the perfect ballet bun step by step 🩰 - @kerastase_official @theouai @emijayinc @thesmoothcompany__ @kknekki - #balletbun #ballethair #ballerina #hair #slickback

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@sincerelyzoya29 Oct 2026
Creator collaboration with Emi Jay by @sincerelyzoya

💬 41

Comment SALE for all of the products sent straight to you! Be sure to get your @sephora carts ready because products sell out quick and this list is near & dear to my heart 💗 Can’t wait!! Sephora savings event is throug…

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@eternallyflawless29 Oct 2026
Creator collaboration with Emi Jay by @eternallyflawless

💬 1▶ 1.4K

Once I became a mommy I bagan packing my purse with all the essentials!✨ Now if a bag doesn’t fit everything I don’t even bother! @amazonkindle @baggu @gisou @josiemaran @ellisbrooklyn @touchland @paulaschoice @tidelaun…

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@ballerina.keira24 Oct 2026
Creator collaboration with Emi Jay by @ballerina.keira

♥ 3.3K💬 12▶ 72K

pack my ballet bag with me 🩰 - @sweetlyus bag @repettoparis warm up boots @bloch_eu pointe shoes @lunaluna.ballet warm ups @miumiu perfume @yslbeauty lip combo @kerastase_official hair perfume @emijayinc angel stick @pr…

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@ballerina.keira23 Oct 2026
Creator collaboration with Emi Jay by @ballerina.keira

♥ 945💬 9▶ 32K

don’t compare yourself angels 🩰 - @kerastase_official @gisou @thesmoothcompany__ @emijayinc @kknekki @theouai @miumiu @yslbeauty - #ballet #ballettok #beginnerballet

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@pattyscakesmom19 Oct 2026
Creator collaboration with Emi Jay by @pattyscakesmom

♥ 5💬 2▶ 238

For the girls who love smelling sweet but still want a little grown-woman energy. 😂💗 Marshmallow sweetness with a soft, musky vibe? YES PLEASE! 🍡✨ This Mochi Milk Hair & Body Mist from @dedcool x @emijayinc is giving sw…

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@itsbrookieobrien18 Oct 2026
Creator collaboration with Emi Jay by @itsbrookieobrien

♥ 419💬 5▶ 5.5K

fall girl vs. christmas girl🤎❤️💚 which are you!? @lovephilosophy @hatchforsleep @homegoods @anthropologie @worldmarket @emijayinc @rhode @parke @cb2 @potterybarn @williamssonoma @crateandbarrel #christmastok #falltok #m…

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@elainamich16 Oct 2026
Creator collaboration with Emi Jay by @elainamich

💬 185▶ 1.2M

Asmr night routine with timestamps 🤎 productive 5-9 aesthetic :) if you have any video requests & if you liked this one! Lmk if want more night routine vlog reels like this! Products used ✨ tumbler: @hydrojug in my ltk!…

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@fionadan.la15 Oct 2026
Creator collaboration with Emi Jay by @fionadan.la

♥ 612💬 7▶ 24K

Want to go to every one of them!! #thingstodoinla #thingstodo #losangeles #popups #summerfridays @summerfridays @cloudcafe_official @shopdoen @lawless @sephora @tower28beauty @jello @sourcedbyem_ @frankiesbikinis @emija…

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@itsbrookieobrien14 Oct 2026
Creator collaboration with Emi Jay by @itsbrookieobrien

♥ 3.2K💬 11▶ 30K

who is excited for the start of holiday season!?🎅🏻❄️🎄 @anthropologie @homegoods @worldmarket @emijayinc @rhode @lafco @ralphlauren @ralphscoffee @cb2 @crateandbarrel @potterybarn @apple #christmas #christmastok #christm…

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@kkylielam14 Oct 2026
Creator collaboration with Emi Jay by @kkylielam

💬 4▶ 3K

my haul 🧘🏻‍♀️👙🪽 @sourcedbyem_ @frankiesbikinis @emijayinc #clothinghaul #frankiesbikinis #crotchetbikinis #sourcedbyem #fashioncreator

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@mollyohern12 Oct 2026
Creator collaboration with Emi Jay by @mollyohern

♥ 52💬 2▶ 3.6K

Yes or no to planning a trip to Paris?! 🇫🇷 #frenchtwist #frenchpin #easyhairstyles #hairtutorial #hairstyleideas @emijayinc

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@mollyohern12 Oct 2026
Creator collaboration with Emi Jay by @mollyohern

♥ 19💬 2▶ 3.2K

only took me forever to figure this out but the french twist is officially my go to fall hairstyle 🤍 #frenchtwist #frenchpin #easyhairstyles #hairtutorial #fallhair @emijayinc

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@makeup2themaxx12 Oct 2026
Creator collaboration with Emi Jay by @makeup2themaxx

💬 8

Autumn magic 🍂✨ featuring @emijayinc . . #autumnaesthetic #emijay #fallaesthetics #hairperfume #marshmallow

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@glambysammx10 Oct 2026
Creator collaboration with Emi Jay by @glambysammx

♥ 1.3K💬 27

Products that are currently on my wishlist! Why is my wishlist always growing? 🫣💖 #pinkaesthetic #wishlist #girlywishlist #cuteaesthetic #makeuplover Djerf avenue robe!! I wanted one for so long, they look so cozy and c…

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@thebrandblueprint_9 Oct 2026
Creator collaboration with Emi Jay by @thebrandblueprint_

♥ 1.1K💬 72

Here are the hottest things that happened in brands and marketing this week. Comment “NEWS” to stay up to date on the latest marketing campaigns, trends, strategies, and brands. This week’s stories: DedCool and Emi Jay…

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@kkylielam9 Oct 2026
Creator collaboration with Emi Jay by @kkylielam

💬 2▶ 11K

@sourcedbyem_ sample sale (@frankiesbikinis 🧘🏻‍♀️👙 x @emijayinc 🤍🪽) HAPPENING TMR, (Friday 10/9, from 12-3pm!!) 📍| AXO (2313 Warring St, Berkeley, CA, 94704) @calalphachi 🩰| i’ll also be working the event so come say hi…

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@mary.katherineh6 Oct 2026
Creator collaboration with Emi Jay by @mary.katherineh

♥ 110💬 52▶ 1.9K

spend the morning with me 🍂🤎🤳🏽 grwm, morning vlog, fall outfit, corporate outfit #miml #dailyvlog #fallvlog #newjob @povbeauty @hourglasscosmetics @portlandleather @princesspolly @stevemadden @emijayinc @chickensaladchi…

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Want the 492 creators behind posts like these, with real engagement data?

See the top Emi Jay creators ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @emijayinc over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Emi Jay is a trademark of its owner. Sup is not affiliated with or endorsed by Emi Jay. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Emi Jay creator data

The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Post examples shownRanked 341 of 567 brands in the library by creator count18955 collaborations recorded in 12 months
Creators behind them13492 creators recorded collaborating with @emijayinc
Median views per example8.1KViews are shown only where the creator left them public
Median likes per example683Likes are hidden on some accounts, so this covers the ones that show them

FAQ

Emi Jay and creators: common questions

Yes. We have recorded 492 creators collaborating with Emi Jay, across 955 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Emi Jay creators page.

The largest accounts collaborating with Emi Jay include @elainamich, @annasbeautyworld_, @aaashleyk, @slmissglam, @lidiavmera and @juliabelzaa. The most frequent is @byemmaleah, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 359K followers and the median engagement rate is 0.8%.

No. We are not connected to Emi Jay and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Emi Jay and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Emi Jay work with creators?

Yes. We have recorded 492 creators collaborating with Emi Jay, across 955 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Emi Jay creators page.

Which creators post about Emi Jay?

The largest accounts collaborating with Emi Jay include @elainamich, @annasbeautyworld_, @aaashleyk, @slmissglam, @lidiavmera and @juliabelzaa. The most frequent is @byemmaleah, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Emi Jay attract?

Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 359K followers and the median engagement rate is 0.8%.

Is this page affiliated with Emi Jay?

No. We are not connected to Emi Jay and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Emi Jay and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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