Creator Directory
The 40 biggest fashion creators we track with a verified home base in Japan, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 80 fashion creators in Japan; these are the largest with a verified profile.
40 creators, ranked by audience
Model / Wellness Advocate / 滋賀国際親善大使 · @thewellnessjapan
804K
Followers
0.2%
Engagement
189K
Avg views
Modest engagement. Bottom 22% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
462K
Followers
0.5%
Engagement
209K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@hannahlove0919 @minagrace0919 · Milano🇮🇹 9/21-9/28 · avex management agency · 📩 dm /
441K
Followers
1.8%
Engagement
242K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›JAPAN/NAGOYA🇯🇵 · •Quality style content for your life. · •Our Brand ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ @ahub__by_sdgz @zzzby0563
331K
Followers
0.7%
Engagement
124K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 4 , triplets + 1 · @sayo_sequel · Magazines: Harper's Bazaar | GQ | Forbes | Maxim
283K
Followers
0.1%
Engagement
6.5K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›+ ⊂⊃ + ᴊᴘɴ｜ᴛᴏᴋʏᴏ ᝰ ɪꜱʜɪᴋᴀᴡᴀ 🐹🎼ᯓ★ · ∧_∧ ｶﾜｲｲときめくﾓﾉやｺﾄが好きです🐬🍥 · ( ᴗ ̫ᴗ) @___shishimaru___ も見てね 🐻❄️☆ · <⌒ つつ @_jrocklist_ @_tsuratsura_ .ᐟ 🎵🪽
262K
Followers
2.7%
Engagement
436K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›6歳&4歳の兄弟母👦🏽👦🏽 · YouTubeもはじめました🎬 · 1988/8/8 TOKYO🇯🇵 · @trunc88_official · お仕事のご依頼はDMまでお願い致します✉️
258K
Followers
0.3%
Engagement
168K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress/Model/illustrator · ✍️ @studio_shentastic
247K
Followers
0.0%
Engagement
167K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›live in osaka · family @sasayui_family · nailist @yui.nail___ · YouTubeもやってます🎞️
245K
Followers
0.2%
Engagement
194K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›live in Kyoto ｜Healthy living🍃 · 著書 『Update. 』📘 · お仕事のご依頼はメールへお願いします※mgにつながります · @clastellar.official design🪡 · @otto.code385 👨🏽&👧🏻👶🏼 · @sayakomeshi
236K
Followers
0.1%
Engagement
145K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
“Magazine for the Hip” HOUYHNHNM & Commune H. Fashion, Culture and Lifestyle based in TOKYO.
168K
Followers
0.5%
Engagement
44K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›服作り 🇯🇵 ̖́- · @_epa___ · DMはお返事出来ていません🐰 · 162cm / Awajishima / Hyogo
154K
Followers
0.4%
Engagement
90K
Avg views
Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍osaka⇔tokyo · 🏋🏻身体作りと海外ファッションのヒント · 💫daily fashion hint · 💍designer : @trendy__accessory__ · 📝item & workout is stories
141K
Followers
1.8%
Engagement
255K
Avg views
Strong engagement. Top 19% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo🗼168cm / プレ花嫁💐 · beauty / travel / fashion · お仕事のご依頼はメールor DMまで💌
140K
Followers
0.8%
Engagement
83K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@scuu.official POPUP 4/25.4/26 · @sh_ki_jp founder · お仕事依頼はこちらまでお願いいたします
124K
Followers
0.0%
Engagement
36K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›freelance · 📍tokyo
108K
Followers
0.0%
Engagement
283K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›stylist · director @weakend_official · @itokuhashi_official · fashion director @tgc_staff · supervisor @tfac__official · @tomonokai_honbu
104K
Followers
1.6%
Engagement
68K
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo. 176cm · Fashion Designer / Model / Interior Designer · @kaishin_murai @bam_gugu
104K
Followers
0.2%
Engagement
128K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BAROQUE JAPAN LIMITED · 178cm/fukuoka · 大人シンプルなデニムコーデ · My Daily Simple Outfit · WEARlST→@maai0528 · 着用アイテムはここから買えます↓
79K
Followers
0.1%
Engagement
22K
Avg views
Modest engagement. Bottom 17% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1996 , fukuoka - tokyo · @acym_official web designer · 164cm / リールにたくさんお洋服載せてます♡
77K
Followers
0.4%
Engagement
124K
Avg views
Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
osaka / fashion / trip / life style… · @acka_official PR
73K
Followers
0.5%
Engagement
70K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock › 𝐚𝐫 𝐦𝐨𝐝𝐞𝐥 · #海外ガーリー
72K
Followers
0.0%
Engagement
77K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor / MC / Model / Talent🗣️🇯🇵🇺🇸 · Tokyo based🗼↔︎ 🌍 · Disney🏰Cafe🍽Fashion👗👙Travel✈️ etc…
61K
Followers
1.2%
Engagement
13K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@pizi88clothing · 🇯🇵 work dm or mail · Posting every Wed & Sat!⇩
57K
Followers
0.0%
Engagement
16K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Kobe→Tokyo🗼PR.casting · contact➡︎📩
55K
Followers
1.7%
Engagement
194K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@beatbalr · 🇯🇵 Private Trip · Interested in working together? · 📩 DM me for details & discussion
54K
Followers
0.3%
Engagement
5.9K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.5%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›QUI（クイ）は東京をベースに、つぎに注目すべきファッション、カルチャーを発信するWEBマガジンです。 · ストーリーズでは、編集部厳選情報を配信。
53K
Followers
0.0%
Engagement
75K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›A magazine that values fashion and art. · Bringing quiet beauty and creativity to you. · 📖 Latest issue available below. · 【Special】「OUR LEGACY」をまとうパ…
51K
Followers
0.2%
Engagement
1.6K
Avg views
Modest engagement. Bottom 19% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍 Travel & 📸 📍Tokyo 🇯🇵 · ✨ UGC Creator • Foodie 🍣 · 🧘♀️ Fitness & Yoga · 🧴@skinbae.in code MANYAVITTAL · 💖 Skincare | Beauty | Fashion · 🏡 @oxyzoneh…
50K
Followers
5.9%
Engagement
182K
Avg views
Exceptional engagement. Top 6% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›築50年のお家に住む田舎夫婦🏡🇯🇵 · Su @takasutile 👨🏻🌾 · Pori @imim__18 🧝🏻♀️ · お仕事ご依頼はDM or メールへお願いします。
44K
Followers
9.2%
Engagement
46K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
157cm / 東京 · 猫と暮らしてます · GLAYとサンリオが好きです
37K
Followers
0.2%
Engagement
2.6K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›00/1.28 🗼Tokyo , Japan · ✴︎ @carv_store / store manager · ✴︎super long hair .𖥔 ݁ ˖
33K
Followers
1.7%
Engagement
15K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo, JPN 🇯🇵 | 171cm · 30代後半大人女子🕊️ · ENFP-A | ちゃっかり🐰 | ブルベ冬 | 骨格ストレート · ギブアンドラブを大切に♡自分らしく素直に♡ · liver ex SDN48 · ▶︎▶︎▶︎お仕事のお問い合わせはDMまで💌
30K
Followers
0.0%
Engagement
11K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›stylist tokyo · アシスタント募集中 · お仕事のご依頼はこちらまでお願いします @endetokyo
30K
Followers
0.8%
Engagement
13K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›メンズのコンテンツは @hypebeastjp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
27K
Followers
0.7%
Engagement
10K
Avg views
Average engagement. Top 42% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo_Japan
26K
Followers
0.8%
Engagement
12K
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Tokyo / 🏔️週末は雪山 · Casting / PR Casting / translator / producer · ✨@kiran_tokyo my work · 🤝@volo_tokyo_casting crew · 👗@scaitokyo_official designer
24K
Followers
0.0%
Engagement
5.2K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍𝐘𝐨𝐤𝐨𝐡𝐚𝐦𝐚 '𝟏𝟕𝟎𝐜𝐦/𝐼𝑁𝐹𝐽-𝐴 · 🍚 𝐜𝐨𝐨𝐤→@ranameshigram · 👩🏼💻 総合職4年目会社員
19K
Followers
2.6%
Engagement
2.1K
Avg views
Strong engagement. Top 14% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›based in tokyo🎮 · @irait_official · @liner_tokyo
19K
Followers
0.5%
Engagement
4K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@jurk_shop_tokyo staff · @jurk.official · @hoshinolyon · @_lyonsfoods_
17K
Followers
3.6%
Engagement
117K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators in Japan, free on a strategy call.
We track at least 80 fashion creators with a verified home base in Japan, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Fashion creators elsewhere:
US40UK40Canadian40French40Spanish40Australian40German40Italian40Dutch40Korean29Irish40Portuguese35Swedish23New York40London40Los Angeles40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40San Francisco40Nashville40Washington40San Diego40Philadelphia39Boston40Austin40Vancouver40Brands these creators work with:
Abercrombie & FitchAdidasAerieAlo YogaAmazonAmerican EagleAnthropologieAritziaASOSAthletaBanana RepublicBershkaboohooChanelCiderCoachConverseCostcoCrocsCupsheCVSDiorDolce VitaEdiktedEtsyFableticsFashion NovaFIGSFree PeopleGapGarageGucciGymsharkH&MHalaraHobby LobbyHollisterJ.CrewKate SpadeKendra ScottLevi'sLouis VuittonLululemonLulusMacy'sMangoMejuriMichael KorsMiu MiuNew BalanceNextNikeNordstromNuulyOakleyOh PollyOld NavyPacSunPandoraPatagoniaPeppermayoPinterestPradaPrettyLittleThingPrimarkPrincess PollyPumaQuinceRalph LaurenRent the RunwayRevolveSam's ClubSet ActiveSézaneSHEINSKIMSSpanxSteve MaddenTargetTecovasTemuTiffany & Co.UGGUnder ArmourUniqloUrban OutfittersVansVictoria's SecretVuoriWalmartWhite FoxZaraThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 80 fashion creators in Japan and publish the largest with a verified profile | 40 | 10,890 across our published pages |
| Median followersFashion in Japan vs all 10,890 creators across our published pages | 75K | 76K |
| Median engagement rate | 0.5% | 1.0% |
| Median average views | 73K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fashion creators in Japan. We track at least 80 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 75K followers, and the average engagement rate across the page is 1.2%. By size, 55% are micro creators (10,000 to 100,000), 43% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Shiho (@shiho_style) has the largest following on this page at 804K. Follower count is not the same as performance though. suu and pori (@suuandpori) has the highest engagement rate here at 9.21%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Luxury Fashion & Accessories and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Japan home base. The places they mention most in their posts are Tokyo, Osaka and Shibuya. By country, the most mentioned are Japan, United States and South Korea. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.