Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @gentlemonster in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 673 creators collaborating with the brand in total.
@gershagency · 🎬 zombie town on @hulu · owner/ambassador of the California Shamrocks 🐎 ☘️ · @mimikyumadi · ✉️ business :
3.8M
Followers
—
Engagement
1
Collabs
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Cities
Countries
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🐇 it’s got wabi sabi
3.2M
Followers
18.1%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›experimental
3M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 1.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC
2.6M
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 1.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hair stylist · LA-NYC-PARIS · contributor to · @voguemagazine App · Ambassador of · @lorealparis · @greatlengthsusa · Represented · CAA · @opusbeauty…
2.1M
Followers
0.9%
Engagement
2
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hi · la/nyc
1.9M
Followers
—
Engagement
2
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area
1.5M
Followers
8.3%
Engagement
2
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 1.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@bold_management · @notafterten · In elenco AGCOM
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Do you relate? · Represented by @harleyharper
1.4M
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 1.7%.
Email: Price: Email and price are available on a strategy call.
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@newbalance · @la_sparks · @stanford alum · @unrivaledbasketball
1.4M
Followers
3.4%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
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hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
2
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TT: akiandkoichi · Managed by @yurikaifoundit @suzustudio ✌🏽
1.3M
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty Expert, Makeup Artist. · NEW YOUTUBE CHANNEL · Management: @crumbagency
1.2M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
0.3%
Engagement
3
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial
1.2M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇰🇷손채리 Based in Korea
1.2M
Followers
0.5%
Engagement
3
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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A digital diary of the endless pursuit. · former Royal Navy, London 🇬🇧 · featured products & places linked;
1.2M
Followers
3.1%
Engagement
2
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›mgmt: @howtokissfilm
1.2M
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›designer/director @by.xtra · 🇯🇵 food + fashion + life in tokyo · 🎞️ new YT videooo 👇🏻
1.2M
Followers
6.2%
Engagement
2
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›new york｜nyu 🤍
1.1M
Followers
2.0%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.
1.1M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
1.1M
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›世界女人的故事，由我們說！ · 點擊連結看更多精采內容：
973K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Official Partner of @motul · Merchandise @mijiracer_hq
966K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 1.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Gentle Monster content actually looks like?
See Gentle Monster content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @gentlemonster over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Gentle Monster is a trademark of its owner. Sup is not affiliated with or endorsed by Gentle Monster. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 217 of 567 brands in the library by creator count. | 24 | 673 recorded collaborating with @gentlemonster in 12 months |
| Their collaborations | 34 | 1,014 collaborations recorded in 12 months |
| Median followers | 1.3M | 728K across all 567 brand pages |
| Median engagement rate | 1.7% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.5 across all 673 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 673 creators collaborating with Gentle Monster, across 1,014 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Gentle Monster content examples page.
The largest accounts collaborating with Gentle Monster include @madimonroe, @indenavarrette, @naomiosaka, @jooshica, @dimitrishair and @marioselman. The most frequent is @niomismart, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the median engagement rate is 1.7%.
No. We are not connected to Gentle Monster and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Gentle Monster and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Apparel & Accessories 710 brandsFashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Gentle Monster:
Influencer marketing for ecommerce brandsMore brands:
& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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