Brand Library · Bath & body
Bath & Body Works creator content examples
Real creator collaborations with @bathandbodyworks from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 907 creators behind posts like these, with real engagement data?
See the top Bath & Body Works creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bathandbodyworks over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Bath & Body Works is a trademark of its owner. Sup is not affiliated with or endorsed by Bath & Body Works. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Bath & Body Works creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 148 of 567 brands in the library by creator count | 18 | 1,374 collaborations recorded in 12 months |
| Creators behind them | 17 | 907 creators recorded collaborating with @bathandbodyworks |
| Median views per example | 1.6K | Views are shown only where the creator left them public |
| Median likes per example | 56 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Bath & Body Works and creators: common questions
Does Bath & Body Works work with creators?
Yes. We have recorded 907 creators collaborating with Bath & Body Works, across 1,374 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Bath & Body Works creators page.
Which creators post about Bath & Body Works?
The largest accounts collaborating with Bath & Body Works include @kelladactyl, @marleydancingirl, @linsmakeuplooks, @maddie.east, @elysian__living and @astoldbymichelle. The most frequent is @maddie.east, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Bath & Body Works attract?
Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 453K followers and the median engagement rate is 1.2%.
Is this page affiliated with Bath & Body Works?
No. We are not connected to Bath & Body Works and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Bath & Body Works and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the bath & body category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Bath & Body Works:
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