Brand Library · Bath & body
These are the 24 biggest creators who collaborated with @bathandbodyworks in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 907 creators collaborating with the brand in total.
tiktok: happykelli · snapchat: happykelli · youtube: happykelli
2.5M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 1.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Orlando + Miami + NYC 🌴 · 💙NBA Dancer💙 · 💕TikTok- Maskedancetutorials 1.5M+💕 · ✨collabs email: for business inquiries✨
1.7M
Followers
23.5%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›customizing my character daily 🎀 · don't think, just do!! · 📍ny
1.2M
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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☁️ nyc address, homebody energy · 🔗 LINKS BELOW ↓
1.1M
Followers
1.0%
Engagement
2
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle & Home Decor · ✨ Weekly Decorating, DIY, & Hosting Ideas · 📍TX, Orlando, FL ✨ Mom👧🏻👶🏻🐱🐱
957K
Followers
3.8%
Engagement
2
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 1.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›I make cookie art :)
758K
Followers
8.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Your internet Latina sis helping women glow tf up 💅🏼✨ · Motherhood • Beauty • Confidence • Real Life · @thechismecorner
577K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›your BRUTALLY HONEST best friend ♡ · 🎥 Tik Tok 1M+, YouTube 700K+ · 📍LA
508K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🍪 easy, approachable recipes · 🍒 baking my way through my 20s · All of my recipes ⤵️
473K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Amazon • Walmart • Target · Grocery • Restaurant Deals · Coupons • Freebies · As an Amazon Associate, we earn from qualifying purchases
469K
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💼 Former Corporate Recruiter sharing attainable fashion 💃🏼 Midsize Style | Size 12 | 5’5 · 📲 TheRecruitermom.com 📧 inquiries
457K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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📍Houston, TEXAS. · Boy mom | Latina✨ · All about BEAUTY | Motherhood | Lifestyle
448K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife & mama of 2 girls · Intentional motherhood & everyday living · Meals • routines • home · 📍DMV/ 📍VA
409K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💁🏻♀️ life is a sham til’ you can shout, “i am what i am!” · 🚕 your virtual bff living in nyc · 🫶🏻 i love helping people feel less alone · 🐣 @nicemom…
388K
Followers
4.7%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@xoxosnacks.ve · content creator
386K
Followers
3.4%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Store Finds • Organization • Product Reviews · 📦 PR & Collabs Welcome · Southern California 🇺🇸
383K
Followers
2.0%
Engagement
2
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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📍Miami 🔜 NYFW · Plus-Size Lifestyle • Festivals • Travel • Fashion · TT 3.2M · @sampaige_backup
354K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Best Dr gives least medicine · 📍🇦🇪🇮🇳 Licensed Influencer& Dr🩺 · FATHIX: Trendyol code · 🔗 to Buy “All my outfits till date”
352K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
tvc & print ad model · 🎥 tiktok: racyoliva
327K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Los Angeles · 🎬 influencer : @ipsy @cvspharmacy · 🧚♀️ Ambassador @victoriassecret 🪽 · @amazoninfluencerprogram
299K
Followers
1.2%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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☆ SW Florida
290K
Followers
5.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍atl/nyc · fashion & hair/beauty creator · editorial model & stylist · collabs ➡️ · @iconikki_styling
287K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Bath & Body Works content actually looks like?
See Bath & Body Works content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bathandbodyworks over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Bath & Body Works is a trademark of its owner. Sup is not affiliated with or endorsed by Bath & Body Works. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 126 of 418 brands in the library by creator count. | 24 | 907 recorded collaborating with @bathandbodyworks in 12 months |
| Their collaborations | 30 | 1,374 collaborations recorded in 12 months |
| Median followers | 453K | 702K across all 418 brand pages |
| Median engagement rate | 1.2% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 907 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 907 creators collaborating with Bath & Body Works, across 1,374 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Bath & Body Works content examples page.
The largest accounts collaborating with Bath & Body Works include @kelladactyl, @marleydancingirl, @linsmakeuplooks, @maddie.east, @elysian__living and @astoldbymichelle. The most frequent is @maddie.east, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 453K followers and the median engagement rate is 1.2%.
No. We are not connected to Bath & Body Works and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Bath & Body Works and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the bath & body category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Bath & Body Works:
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