Brand Library · Bath & body
These are the 24 biggest creators who collaborated with @bathandbodyworks in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 907 creators collaborating with the brand in total.
tiktok: happykelli · snapchat: happykelli · youtube: happykelli
2.5M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Orlando + Miami + NYC 🌴 · 💙NBA Dancer💙 · 💕TikTok- Maskedancetutorials 1.5M+💕 · ✨collabs email: for business inquiries✨
1.7M
Followers
23.5%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›customizing my character daily 🎀 · don't think, just do!! · 📍ny
1.2M
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 26% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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☁️ nyc address, homebody energy · 🔗 LINKS BELOW ↓
1.1M
Followers
1.0%
Engagement
2
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle & Home Decor · ✨ Weekly Decorating, DIY, & Hosting Ideas · 📍TX, Orlando, FL ✨ Mom👧🏻👶🏻🐱🐱
957K
Followers
3.8%
Engagement
2
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›I make cookie art :)
758K
Followers
8.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your internet Latina sis helping women glow tf up 💅🏼✨ · Motherhood • Beauty • Confidence • Real Life · @thechismecorner
577K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your BRUTALLY HONEST best friend ♡ · 🎥 Tik Tok 1M+, YouTube 700K+ · 📍LA
508K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍪 easy, approachable recipes · 🍒 baking my way through my 20s · All of my recipes ⤵️
473K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Amazon • Walmart • Target · Grocery • Restaurant Deals · Coupons • Freebies · As an Amazon Associate, we earn from qualifying purchases
469K
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💼 Former Corporate Recruiter sharing attainable fashion 💃🏼 Midsize Style | Size 12 | 5’5 · 📲 TheRecruitermom.com 📧 inquiries
457K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍Houston, TEXAS. · Boy mom | Latina✨ · All about BEAUTY | Motherhood | Lifestyle
448K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife & mama of 2 girls · Intentional motherhood & everyday living · Meals • routines • home · 📍DMV/ 📍VA
409K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💁🏻♀️ life is a sham til’ you can shout, “i am what i am!” · 🚕 your virtual bff living in nyc · 🫶🏻 i love helping people feel less alone · 🐣 @nicemom…
388K
Followers
4.7%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@xoxosnacks.ve · content creator
386K
Followers
3.4%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Store Finds • Organization • Product Reviews · 📦 PR & Collabs Welcome · Southern California 🇺🇸
383K
Followers
2.0%
Engagement
2
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
📍Miami 🔜 NYFW · Plus-Size Lifestyle • Festivals • Travel • Fashion · TT 3.2M · @sampaige_backup
354K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Best Dr gives least medicine · 📍🇦🇪🇮🇳 Licensed Influencer& Dr🩺 · FATHIX: Trendyol code · 🔗 to Buy “All my outfits till date”
352K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
tvc & print ad model · 🎥 tiktok: racyoliva
327K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Los Angeles · 🎬 influencer : @ipsy @cvspharmacy · 🧚♀️ Ambassador @victoriassecret 🪽 · @amazoninfluencerprogram
299K
Followers
1.2%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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☆ SW Florida
290K
Followers
5.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍atl/nyc · fashion & hair/beauty creator · editorial model & stylist · collabs ➡️ · @iconikki_styling
287K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Bath & Body Works content actually looks like?
See Bath & Body Works content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @bathandbodyworks over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Bath & Body Works is a trademark of its owner. Sup is not affiliated with or endorsed by Bath & Body Works. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 120 of 240 brands in the library by creator count. | 24 | 907 recorded collaborating with @bathandbodyworks in 12 months |
| Their collaborations | 30 | 1,374 collaborations recorded in 12 months |
| Median followers | 453K | 1M across all 240 brand pages |
| Median engagement rate | 1.2% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 907 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 907 creators collaborating with Bath & Body Works, across 1,374 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Bath & Body Works content examples page.
The largest accounts collaborating with Bath & Body Works include @kelladactyl, @marleydancingirl, @linsmakeuplooks, @maddie.east, @elysian__living and @astoldbymichelle. The most frequent is @maddie.east, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 453K followers and the average engagement rate is 2.9%.
No. We are not connected to Bath & Body Works and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Bath & Body Works and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the bath & body category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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