Creator Directory
The 40 biggest beauty creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 6,049 beauty creators with a verified home base in those countries; these are the largest with a verified profile.
40 creators, ranked by audience
nyc
21.2M
Followers
0.0%
Engagement
359K
Avg views
Low engagement. Bottom 3% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC Persian girl · TikTok & X: elnaz_golrokh
10.1M
Followers
0.9%
Engagement
2.9M
Avg views
Average engagement. Top 46% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 26% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace
4.1M
Followers
0.1%
Engagement
77K
Avg views
Low engagement. Bottom 8% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
495K
Avg views
Average engagement. Bottom 46% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle Influencer · Filmfare Social Night Luxury Lifestyle Winner · ACE Certified Fitness Coach · Dubai, United Arab Emirates
3.1M
Followers
0.8%
Engagement
1.5M
Avg views
Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Co-Founder of @heydirtae @nayraskin · 📍Dubai 🇦🇪 · 😂 I love making people laugh · 🧕🏻 @mamawafaa Fav Daughter · ⬇️ Buy Mama Wafaa’s cookbook here
2.9M
Followers
1.5%
Engagement
1.1M
Avg views
Average engagement. Top 33% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️🌈
2.9M
Followers
1.6%
Engagement
1.3M
Avg views
Average engagement. Top 28% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup•Hair•Lifestyle · 📍LA 🌴 · 📢 For Collabs 👉 @shellbeautyads · PR/AD @caagency
2.6M
Followers
0.5%
Engagement
667K
Avg views
Modest engagement. Bottom 36% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍Miami · ✨@cyzone_oficial Cyzone Squad ✨ · 🇺🇸 @slash_mgmt · 🇨🇱🇲🇽 @zastalents · PR @leescortes
2.6M
Followers
2.7%
Engagement
1.2M
Avg views
Strong engagement. Top 18% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Nashville · agent: · personal:
2.5M
Followers
3.3%
Engagement
938K
Avg views
Strong engagement. Top 13% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Based in LA
2.5M
Followers
3.2%
Engagement
11.3M
Avg views
Strong engagement. Top 15% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💁♀️ Your shortcut to better hair days · 📱 Romanticize your camera roll @luxestudioapp
2.5M
Followers
0.1%
Engagement
483K
Avg views
Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · @hasistersofficial @catcakeclub
2.4M
Followers
6.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 8% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇨🇦Toronto MUA · 📧for Collabs and MUA inquiries : · TikTok: Makeupbyalinnaa
2.4M
Followers
0.2%
Engagement
149K
Avg views
Modest engagement. Bottom 18% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›H💿L💿 IT’S ME @holotaco @simplypodlogical @simplyfitlogical · Have some fun before you die💁💅 · 🔴Join my stream⤵️
2.3M
Followers
0.2%
Engagement
171K
Avg views
Modest engagement. Bottom 15% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›london ₊˚⊹♡ · @pomfie_official
2.3M
Followers
0.5%
Engagement
210K
Avg views
Modest engagement. Bottom 38% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Palm Beach · Mom of @hiimmochi · Mis Links ⬇️
2.2M
Followers
1.5%
Engagement
425K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552
1.8M
Followers
0.3%
Engagement
206K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Orlando + Miami + NYC 🌴 · 💙NBA Dancer💙 · 💕TikTok- Maskedancetutorials 1.5M+💕 · ✨collabs email: for business inquiries✨
1.7M
Followers
23.5%
Engagement
888K
Avg views
Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›America’s Holistic Plastic Surgeon® · 🧴YOUN Beauty Skin Care & Collagen · 🎙️Pod: DR. YOUN SHOW · 🚫Medical Advice · 💉Surgery Vids @younplasticsurgery
1.7M
Followers
0.3%
Engagement
334K
Avg views
Modest engagement. Bottom 26% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Business & PR: · Hooded eyes eyeliner fix · Full step-by-step ↓
1.6M
Followers
2.0%
Engagement
512K
Avg views
Strong engagement. Top 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍ᴅxʙ 🇦🇪 · ᴀᴅ / ᴘʀ ʙʏ ᴇᴍᴀɪʟ · ᴄᴇᴏ ᴏғ @mimotique · ᴍᴏᴍ ᴏғ ᴛᴡɪɴ ɢɪʀʟs @demiana.daniella · ▫️ᴍɪss ᴇɢʏᴘᴛ 2015 · ▫️ᴍɪss ᴀʀᴀʙ ᴡᴏʀʟᴅ 2015 · ▫️ʙᴇsᴛ ᴍᴏᴅᴇʟ ᴜᴀᴇ…
1.6M
Followers
0.5%
Engagement
589K
Avg views
Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
1.1M
Avg views
Average engagement. Top 38% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty Beyond Filters · Beauty ✦ Fragrance ✦ Skincare · Award-Winning Creator & Speaker 🇦🇪 · Member @beautycreatorclub.gcc · Founder @blink_beauty_of…
1.5M
Followers
1.1%
Engagement
178K
Avg views
Average engagement. Top 44% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›atl ♡ bama alum · storefront, LTK, & socials ↓
1.5M
Followers
1.8%
Engagement
389K
Avg views
Strong engagement. Top 23% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA🌴/ 🇧🇧 / 🏠Boston · 🙏🏽Jesus is 👑 · Beauty💄Lifestyle 💅🏽, Mom Life, Travel 🏝️ Bowling 🎳, & some LOLS 😂
1.5M
Followers
1.2%
Engagement
587K
Avg views
Average engagement. Top 41% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃
1.5M
Followers
0.6%
Engagement
219K
Avg views
Average engagement. Bottom 41% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj
1.5M
Followers
4.7%
Engagement
791K
Avg views
Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Nashville
1.4M
Followers
13.3%
Engagement
1.8M
Avg views
Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
209K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · Fashion | Beauty
1.4M
Followers
0.1%
Engagement
303K
Avg views
Low engagement. Bottom 5% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, Fashion, skincare & scents · helping you to dress, feel and look good · 💌: | 📍Dubai · Permit number: 7186130
1.4M
Followers
0.1%
Engagement
179K
Avg views
Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›An Italian in America. · 📍Los Angeles 🏋🏽 @dsfitness.io
1.4M
Followers
0.4%
Engagement
206K
Avg views
Modest engagement. Bottom 28% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Maquillaje💄 skincare🧖♀️ Moda👗 Belleza✨ · Facebook +2.3 millones · Tik tok +1.3 millónes · YouTube +614 k · PR 💌 · 📍Miami-Orlando 🇺🇸
1.4M
Followers
0.7%
Engagement
192K
Avg views
Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NEW YORK | NEW JERSEY
1.3M
Followers
0.9%
Engagement
742K
Avg views
Average engagement. Top 49% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Hair • Beauty • Nostalgia · 💛Here to make you feel something from Italy to LA · 🐰Vegan | CF · @bilintinahairjewelry
1.3M
Followers
1.5%
Engagement
739K
Avg views
Average engagement. Top 36% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london · @joostemahome
1.3M
Followers
—
Engagement
159K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LA | Makeup Artist & Educator | 🇸🇪 🇱🇧 · Agent · @dripology co-founder
1.3M
Followers
0.0%
Engagement
43K
Avg views
Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators, free on a strategy call.
We track at least 6,049 beauty creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsBeauty creators by country and city:
US40UK62Canadian40Australian40German40Korean34Irish39New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches:
Food & Drink40Fashion40Fitness34Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40Brand categories:
Health & Beauty550 brandsCosmetics330 brandsSkin Care188 brandsBeauty Devices142 brandsBrands these creators work with:
AmikaAnastasia Beverly HillsAnuaArmani BeautyBeauty of JoseonBenefit CosmeticsBiodanceBootsByomaCeraVeCharlotte TilburyCliniqueCocokindColourPopCOSRXCoverGirlDior BeautyDoveDrunk ElephantDysone.l.f. CosmeticsElemisEstée LauderFenty BeautyGarnierGisouGlossierGlow RecipeGood MoleculesHuda BeautyIPSYK18KayaliKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeMAC CosmeticsMakeup by MarioMaybellineMedicubeMeritMilk MakeupMorpheNARSNaturiumNeutrogenaNYX CosmeticsOlaplexOlayOle HenriksenOSEAOUAIPatrick TaPaula's ChoicePixi BeautyRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSol de JaneiroSpace NKSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTouchlandTower 28Ulta BeautyUrban DecayVaselineYesStyleYSL BeautyThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 6,049 beauty creators in the 24 countries we cover and publish the largest with a verified profile | 40 | 10,919 across our published pages |
| Median followersBeauty in the 24 countries we cover vs all 10,919 creators across our published pages | 1.7M | 76K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 489K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators. We track at least 6,049 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.7M followers, and the median engagement rate across the page is 0.8%. By size, 100% are macro creators (500,000 and above).
Tessa Brooks (@tessabrooks) has the largest following on this page at 21.2M. Follower count is not the same as performance though. ♡Marley Arnold♡ (@marleydancingirl) has the highest engagement rate here at 23.53%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Film & TV Commentary. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. Of the 40 on this page, 30 are based in the US, 5 in the UAE, 3 in the UK and 2 in Canada. The places they mention most in their posts are Dubai, New York City and London. By country, the most mentioned are United States, United Arab Emirates and Thailand. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
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