Brand Library · Skincare & beauty

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Top creators posting about OSEA

These are the 24 biggest creators who collaborated with @oseamalibu in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 479 creators collaborating with the brand in total.

24creators ranked on this page
479creators recorded collaborating with OSEA in 12 months
688collaborations recorded
Last updated
𝐊𝐀𝐑𝐀 𝐃𝐄𝐋 𝐓𝐎𝐑𝐎 profile photo

1.𝐊𝐀𝐑𝐀 𝐃𝐄𝐋 𝐓𝐎𝐑𝐎

@karajewelll
Beauty

TikTok: Karajewel · Snapchat: Karajewelll · Founder: @kajeswimwear + @kajestudio__

1.7M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty24%
Fashion & Style15%
Home Decor & Interior Design15%
Health & Wellness7%

Cities

Los Angeles4%
Canouan2%

Countries

United States4%
Saint Vincent and the Grenadines2%

Audience gender

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Garbo Zhu profile photo

2.Garbo Zhu

@garbo.zhu
Beauty

hot pottery mom · @tinkiu.official

1.3M

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty28%
Fashion & Style11%
Local Things to Do8%
Food & Cooking6%

Cities

New York6%
New York City6%

Countries

United States12%
Canada1%

Audience gender

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Andrea Hannemann profile photo

3.Andrea Hannemann

@earthyandy
Travel & Adventure

Plant-based recipes |📍Hawaii · 🌺🌊 Mom x4 + 1 🐶 & 7 🐓 · Best-selling author "Plant Over Processed"

1.2M

Followers

0.4%

Engagement

2

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.6%.

Post categories

Travel & Adventure24%
Health & Wellness15%
Beauty12%
Food & Cooking12%

Cities

Fethiye6%
Hawaii6%

Countries

United States12%
South Korea6%

Audience gender

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Coveteur profile photo

4.Coveteur

@coveteur
Fashion & Style

Your inside guide to style, culture & creativity.

1.1M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style37%
Luxury Fashion & Accessories25%
Music & Singing13%
Film & TV Commentary11%

Cities

Los Angeles12%
Paris6%

Countries

United States18%
France6%

Audience gender

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Spirituality•Wellness•Entrepreneurship profile photo

5.Spirituality•Wellness•Entrepreneurship

@koyawebb
Health & Wellness

🌍 Nervous System Regulation for Leaders · 💗 Sustainable Living for Longevity · ✍🏾 Wellbeing Rituals-Avail NOW! · 📚 Founder @getlovedup | Embodied Lea…

940K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Post categories

Health & Wellness41%
Personal Development & Motivation28%
Spirituality & Mindfulness14%
Travel & Adventure2%

Cities

Atlanta6%
Los Angeles2%

Countries

United States12%
Mexico5%

Audience gender

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Christopher Griffin 🌱 profile photo

6.Christopher Griffin 🌱

@plantkween
Personal Development & Motivation

Educator with a lil flair, teaching that how we grow—plants, style, ourselves—is a bold act of self-expression 🦚

827K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 0.6%.

Post categories

Personal Development & Motivation32%
Beauty12%
Fashion & Style8%
Activism & Social Justice4%

Cities

Brooklyn4%
New York4%

Countries

United States12%
Pennsylvania4%

Audience gender

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Kelly Dodd profile photo

7.Kelly Dodd

@kellyddodd
Film & TV Commentary

🍊Former RHOC · 🤍Proud mom to Jolie and wife to @rickleventhal · 🎙️Co host of The Daily Smash show on YouTube & Patreon · 📧Email for all Inquires

718K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Post categories

Film & TV Commentary38%
Beauty15%
Weddings & Events15%
Dance & Choreography8%

Cities

Arizona8%

Countries

United States8%

Audience gender

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• Janesha Moore • profile photo

8.• Janesha Moore •

@janesha.moore
Fashion & Style

📍PHL • NYC | believer • wife 🤍 · 🇯🇲 fashion • fitness • business · 🤓@thestrategicinfluencer @themercifulcollective · @letsmovemoore

624K

Followers

1.3%

Engagement

2

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style51%
Fitness & Workouts17%
Beauty7%
Finance & Investing2%

Cities

New York City5%
Philadelphia5%

Countries

United States12%
California2%

Audience gender

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Kat Kamalani profile photo

9.Kat Kamalani

@katkamalani
Travel & Adventure

🌸 Family•Wellness•Outdoor•Recipes•Travel · 🐚 Hawaii · 🫶🏼 1M Tiktok + 765k YT · 👦🏽@kelonikamalani

540K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.6%.

Post categories

Travel & Adventure45%
Food & Cooking11%
Beauty9%
Fashion & Style5%

Cities

Hawaii11%
Puglia7%

Countries

Italy40%
United States16%

Audience gender

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rituals of beauty, wellness, and culture. · los angeles · founder, @mondaybornbeauty

530K

Followers

4.7%

Engagement

1

Collabs

Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.6%.

Audience gender

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Alexa Luria profile photo

11.Alexa Luria

@alexaluria
Personal Development & Motivation

Dream Leader · Wellness, Mindset & Inspiration · Healing Lyme 💚 · 🍴: @girlwithagourmetpalate · 📍: LA

517K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 8% of the 24 creators here, where the median is 0.6%.

Post categories

Personal Development & Motivation25%
Beauty12%
Health & Wellness9%
Travel & Adventure9%

Cities

Malibu4%
Sydney4%

Countries

United States9%
Australia5%

Audience gender

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Demi Mann profile photo

12.Demi Mann

@demimann1
Fashion & Style

Actress | 📍 LA · Film/Television · www.demimann.com

504K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style28%
Film & TV Commentary19%
Sports & Athletics16%
Beauty13%

Cities

Century City9%
Malibu9%

Countries

United States31%
California3%

Audience gender

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Hannah Schibi profile photo

13.Hannah Schibi

@hannahschibibakes
Baking & Desserts

Actor • Content Creator · 📍Nashville, TN · The other half to @kelseycottoncooks 🩷

485K

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 12% of the 24 creators here, where the median is 0.6%.

Post categories

Baking & Desserts18%
Gardening & Homesteading16%
Food & Cooking14%
Comedy & Humor8%

Cities

Nashville10%
London6%

Countries

United States10%
United Kingdom8%

Audience gender

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Catt Sadler profile photo

14.Catt Sadler

@iamcattsadler
Health & Wellness

Conscious Living | Style | Wellness · Finding the beauty in the becoming · SUBSTANTIAL on Substack · Develop yourself with me ↓

445K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 46% of the 24 creators here, where the median is 0.6%.

Post categories

Health & Wellness18%
Personal Development & Motivation18%
Beauty13%
Travel & Adventure10%

Cities

Indiana6%
Los Angeles3%

Countries

United States18%
Mexico5%

Audience gender

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April Marie profile photo

15.April Marie

@itsaprilmarie
Fashion & Style

♥︎ lifestyle, travel, motherhood, positivity ✨ · 💌 po box 153127 austin, tx 78715 · 🛍️ Shop all of my favs & links on my LTK! 🔗⤵️

435K

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style64%
Beauty7%
Comedy & Humor7%
Education & Study Hacks7%

Cities

Austin7%

Countries

Texas7%
United States7%

Audience gender

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Fernanda Romero profile photo

16.Fernanda Romero

@fernandaromeroo
Beauty

Quirky wild child.Actress 🎬🎤@whitecherries Ceo🌴@Vitaparfum simply Unstoppable. Mom. Based in LA 🇲🇽🇺🇸 💌 YT @fernandaromerotvv

411K

Followers

1.1%

Engagement

2

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty17%
Fashion & Style17%
Travel & Adventure15%
Parenting & Family Life11%

Cities

Orlando5%
Athens2%

Countries

United States17%
Greece4%

Audience gender

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Britney Vest profile photo

17.Britney Vest

@fittybritttty
Fashion & Style

❁ inspiring you to be your most confident self 🫶🏼 · ⋒ size 16/XL | 5’9 | 📍LA · ❀ Shop my feed on ShopMy

387K

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style60%
Fitness & Workouts17%
Beauty6%
Film & TV Commentary3%

Cities

Malibu9%
Las Vegas6%

Countries

United States20%

Audience gender

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Christian Bordin profile photo

18.Christian Bordin

@christian_bordin
Beauty

Health is Wealth 🌱 LA📍 · @selectmodellondon 🇬🇧 @vnymodels @twomanagement 🇺🇸

350K

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty18%
Fitness & Workouts14%
Fashion & Style8%
Personal Development & Motivation7%

Cities

Los Angeles3%
London1%

Countries

United States4%
Pause Studio1%

Audience gender

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Emani 🫶🏽 Vegan Recipes 🌱 profile photo

19.Emani 🫶🏽 Vegan Recipes 🌱

@blkandvegan
Food & Cooking

Emani 🫶🏽| 💻 | Dallas, TX📍 · Sage’s Mom 🥹 · subscribe to my substack for my newsletter 💌 · 6.99 a month for all my vegan recipes!👇🏽

344K

Followers

2.2%

Engagement

1

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 0.6%.

Post categories

Food & Cooking70%
Vegan & Plant-Based11%
Parenting & Family Life7%
Baking & Desserts4%

Cities

Texas4%

Countries

United States4%

Audience gender

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Chandler Ashcraft profile photo

20.Chandler Ashcraft

@chanwiththeboys
Parenting & Family Life

🏃‍♀️on-the-go with 4 little boys · 🤠 M.Ed + routines, life, outings & encouragement · founder of @moms.away

325K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 0.6%.

Post categories

Parenting & Family Life38%
Personal Development & Motivation13%
Education & Study Hacks5%
Food & Cooking5%

Audience gender

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Jie and Mei profile photo

21.Jie and Mei

@thewalters2wins
Parenting & Family Life

Seattle, WA · We’re twins 👯‍♀️ · Contact: · New Podcast Ep. OUT NOW! 👇

314K

Followers

14.6%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.

Post categories

Parenting & Family Life23%
Fitness & Workouts16%
Activism & Social Justice9%
Travel & Adventure9%

Cities

Seattle30%
Xi'an5%

Countries

United States28%
China14%

Audience gender

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Tennille Jenkins • Over 40 Beauty profile photo

22.Tennille Jenkins • Over 40 Beauty

@thetennillelife_
Beauty

Effortless Sustainable Living ❥ Interior Designer ❥ Self-Care Guru ❥ Pro Aging · @whowhatwear Editor-in-Residence ❥ TTL LINKS👇🏽

313K

Followers

0.3%

Engagement

3

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty44%
Fashion & Style16%
Travel & Adventure11%
Personal Development & Motivation7%

Cities

Ischia6%
Los Angeles4%

Countries

Italy11%
United States9%

Audience gender

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Clara Peirce profile photo

23.Clara Peirce

@clarapeirce
Fashion & Style

Charleston, SC

294K

Followers

2.4%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style33%
Beauty20%
Health & Wellness7%
Home Decor & Interior Design7%

Cities

Seoul40%

Countries

South Korea40%

Audience gender

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sadie newman profile photo

24.sadie newman

@sadienewman
Beauty

@elitenyc | @wilhelminalosangeles | @richmgmt.co.uk · @innovativeartists | @bensbagelsla

292K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 46% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty62%
Fashion & Style15%
Home Decor & Interior Design8%
Parenting & Family Life8%

Cities

California8%

Countries

United States8%

Audience gender

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Want to see what their OSEA content actually looks like?

See OSEA content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @oseamalibu over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

OSEA is a trademark of its owner. Sup is not affiliated with or endorsed by OSEA. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the OSEA creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 208 of 240 brands in the library by creator count.24479 recorded collaborating with @oseamalibu in 12 months
Their collaborations30688 collaborations recorded in 12 months
Median followers494K1M across all 240 brand pages
Median engagement rate0.6%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.31.4 across all 479 creators

FAQ

OSEA and creators: common questions

Yes. We have recorded 479 creators collaborating with OSEA, across 688 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the OSEA content examples page.

The largest accounts collaborating with OSEA include @karajewelll, @garbo.zhu, @earthyandy, @coveteur, @koyawebb and @plantkween. The most frequent is @thetennillelife_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 494K followers and the average engagement rate is 1.5%.

No. We are not connected to OSEA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at OSEA and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does OSEA work with creators?

Yes. We have recorded 479 creators collaborating with OSEA, across 688 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the OSEA content examples page.

Which creators post about OSEA?

The largest accounts collaborating with OSEA include @karajewelll, @garbo.zhu, @earthyandy, @coveteur, @koyawebb and @plantkween. The most frequent is @thetennillelife_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does OSEA attract?

Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 494K followers and the average engagement rate is 1.5%.

Is this page affiliated with OSEA?

No. We are not connected to OSEA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at OSEA and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

More brands:

1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZara

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