Brand Library · Skincare & beauty
The Ordinary creator content examples
Real creator collaborations with @theordinary from the last 12 months: what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
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♥ 6.8KWant the 1,200 creators behind posts like these, with real engagement data?
See the top The Ordinary creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @theordinary over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
The Ordinary is a trademark of its owner. Sup is not affiliated with or endorsed by The Ordinary. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the The Ordinary creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 35 of 42 brands in the library by creator count | 18 | 1,607 collaborations recorded in 12 months |
| Creators behind them | 16 | 1,200 creators recorded collaborating with @theordinary |
| Median views per example | 407K | Views are shown only where the creator left them public |
| Median likes per example | 14K | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
The Ordinary and creators: common questions
Yes. We have recorded 1,200 creators collaborating with The Ordinary, across 1,607 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top The Ordinary creators page.
The largest accounts collaborating with The Ordinary include @jenafrumes, @i_d, @noahandlori, @dermguru, @elainamich and @annasbeautyworld_. The most frequent is @nicolconcilio, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 906K followers and the average engagement rate is 0.8%.
No. We are not connected to The Ordinary and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at The Ordinary and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does The Ordinary work with creators?
Yes. We have recorded 1,200 creators collaborating with The Ordinary, across 1,607 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top The Ordinary creators page.
Which creators post about The Ordinary?
The largest accounts collaborating with The Ordinary include @jenafrumes, @i_d, @noahandlori, @dermguru, @elainamich and @annasbeautyworld_. The most frequent is @nicolconcilio, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does The Ordinary attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 906K followers and the average engagement rate is 0.8%.
Is this page affiliated with The Ordinary?
No. We are not connected to The Ordinary and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at The Ordinary and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
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When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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