Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @theordinary in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,200 creators collaborating with the brand in total.
Curating a life I love 💫 LA🌴 · Lifestyle | Food | Beauty | Family · Snapchat👻 JenaFrumes 🦋💕 · Cooking page @livingwithjena
4.9M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Chic and Based Since 1980
2.4M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Just two married best friends · @lorihaynes · @inoahhguyy
1.8M
Followers
4.3%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏻⚕️Board Certified Derm · ✍️ In @cnn @allure @usatoday · ❌No content is medical advice · 🎙️Founder of @dermclick
1.7M
Followers
1.2%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 0.5%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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❤️🔥 beauty creator since ages ago ✨ · 🛍️ @xobeautyshop @eugaia 👽 · 🎥 tiktok ‘realshaaanxo’ 💞
1.2M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.5%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads
1.1M
Followers
0.1%
Engagement
3
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creating with Care,Told with Purpose · Beauty• Lifestyle • Fashion · Brands I believe in only🖤 · Elle Digital Voice of the Year Beauty k+…
1.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, business & single mum life in Devon · Founder @sosala | @hairrehablondon | @themumspace · Let’s work:
1M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›NYT best-selling author ✨ · @cookingwithremi 🥗🍔🍴 · @basicallyunfiltered @prettybasicofficial
1M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›asmr | lifestyle | self care | skin | wellness | food
920K
Followers
1.7%
Engagement
1
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cakepop boi🍰🍭 · “Can I Sit Here?” · OH/NYC 📍
893K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›: Helping women feel elegant & confident at every stage · : affordable luxury styling · : seen in Vogue · : TikTok 3.6M
811K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Legendary Global MakeUp Artist · BBC GLOWUP JUDGE · Brand partnerships · VALIDATED The make up of Val Garland · TikTok @thevalgarland
774K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty, style, travel and dachshund 🇹🇭 · TikTok/YouTube: DAILYCHERIE · #dailycherieonthego
737K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Laureata in industrial design · Sommelier & Wine Master 🍇 · Fragrance obsessed · In elenco AGCOM · Il mio libro qui 👇🏻
726K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty | Fashion | Lifestyle
713K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LA 🇲🇽
705K
Followers
3.3%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›🩵 krish’s mom · 🤳 fashion + lifestyle + family · 👩🏻💻 founder @marigolddiaries_ · 📍 miami
697K
Followers
1.4%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Board-Certified Derm in NYC · Minimalist ⚪️ Expert in Finesse · Clinical SPF @mylightsaver · Stanford MD, Columbia MS, Duke BSc 🇰🇷🇨🇦🇺🇸
678K
Followers
0.3%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Your Fragrance Fairy Godmother · 📍 Austin, TX · 📩 Business Inquiries Only:
630K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›MasterChef India S8 · Chef | TedX Speaker · Times Best Female Food Creator 2025 · Mumbai, India · Managed by @teammirchilagi
627K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their The Ordinary content actually looks like?
See The Ordinary content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @theordinary over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
The Ordinary is a trademark of its owner. Sup is not affiliated with or endorsed by The Ordinary. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 35 of 42 brands in the library by creator count. | 24 | 1,200 recorded collaborating with @theordinary in 12 months |
| Their collaborations | 28 | 1,607 collaborations recorded in 12 months |
| Median followers | 906K | 1.4M across all 42 brand pages |
| Median engagement rate | 0.5% | 0.9% across all 42 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.3 across all 1,200 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,200 creators collaborating with The Ordinary, across 1,607 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the The Ordinary content examples page.
The largest accounts collaborating with The Ordinary include @jenafrumes, @i_d, @noahandlori, @dermguru, @elainamich and @annasbeautyworld_. The most frequent is @nicolconcilio, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 906K followers and the average engagement rate is 0.8%.
No. We are not connected to The Ordinary and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at The Ordinary and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Yes. We have recorded 1,200 creators collaborating with The Ordinary, across 1,607 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the The Ordinary content examples page.
The largest accounts collaborating with The Ordinary include @jenafrumes, @i_d, @noahandlori, @dermguru, @elainamich and @annasbeautyworld_. The most frequent is @nicolconcilio, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 906K followers and the average engagement rate is 0.8%.
No. We are not connected to The Ordinary and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at The Ordinary and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsMore brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysTower 28Trader Joe'sVuoriZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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