Brand Library ยท Entertainment
NBA creator content examples
Real creator collaborations with @nba from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creatorโs own caption. Use it as a swipe file for briefs.
Want the 369 creators behind posts like these, with real engagement data?
See the top NBA creators โบHow this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @nba over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
NBA is a trademark of its owner. Sup is not affiliated with or endorsed by NBA. If youโre featured and want changes or removal, email hello@sup.co.
The data
Download the NBA creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 265 of 394 brands in the library by creator count | 18 | 582 collaborations recorded in 12 months |
| Creators behind them | 16 | 369 creators recorded collaborating with @nba |
| Median views per example | 9.2K | Views are shown only where the creator left them public |
| Median likes per example | 146 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure โบ
FAQ
NBA and creators: common questions
Does NBA work with creators?
Yes. We have recorded 369 creators collaborating with NBA, across 582 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top NBA creators page.
Which creators post about NBA?
The largest accounts collaborating with NBA include @giannis_an34, @dustytherapper, @jesser, @roxys_choice, @valentinavignali and @tristanj22. The most frequent is @bestcrosses, with 24 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does NBA attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.8%.
Is this page affiliated with NBA?
No. We are not connected to NBA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NBA and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
All countries 40US 40UK 40Canadian 32Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 25Houston 25Washington 28Sup for brands like NBA:
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When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.