Brand Library · Entertainment
These are the 24 biggest creators who collaborated with @nba in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 369 creators collaborating with the brand in total.
16.1M
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Influencer$Entertainer$Comedian$RealtorVoice🎙/Actor/TMT🥊CEO MEOK @palms @yaamava @f1 @sbi_media_group @connected_media_press_inc @epiciconcenter
6.8M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creator 🏀⚽️🏈 · Building @bucketsquad · Team @100thieves
3.6M
Followers
1.8%
Engagement
5
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR
3.2M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Living between high heels & basketball courts 👠🏀 · 🌎 95 destinations · 👩🏻🍳 @letortedellavignalona
2.6M
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@electrolit Athlete 🔥 · Brain Tumor Survivor 🧠 · @nosha.xyz 👀 @bucketsoverbullying 🙏
2.3M
Followers
2.0%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food Reviews: @nicvansfood 🍕🍔 · DJ: @nicvans 🔊👾
1.8M
Followers
15.6%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›⠀⠀⠀⠀⠀⠀🏀 Community of Hoopers & CFB/NFL fans · ⠀⠀⠀⠀⠀⠀🎥 Plays of the Day + Throwbacks + Polls · ⠀⠀⠀⠀⠀⠀🏈 News, Rumors, Stats, Analysis
1.4M
Followers
0.4%
Engagement
3
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›2026 NAACP IMAGE AWARD NOMINATED @thelouyoungshow @coachshlouuu @louuuyoungfitness @hopefinders_cyf
1.2M
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
Content Creator Basketball Skills Trainer Booking Contact: · #God1st
1.2M
Followers
12.0%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Global basketball media platform 🏀 · Covering @NBA, @EuroLeague & everything in between · The game. The grind. The greatness.
1.2M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.
1.1M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Daily Basketball Content 🏀 · Business:
1M
Followers
0.5%
Engagement
24
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Stay plugged into the best things to do in NYC 🗽🥯🗞 · Get in touch at · 30K+ NYC readers get our newsletter. Join them👇🏼
998K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Christian. Husband. Daddy. Pro Golfer. Author. Captain of the @rangegoatsgc #urwelcome
945K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#IJNIP · 👰🏾 💍 @brittanybarnes · Iowa Bred · @unc_basketball · @spurs
943K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Immigrant and the city 🏙️ · NYC📍 · LIFESTYLE | EVENTS | RELATIONSHIP · 🇷🇺 X 🇺🇸 · 🐶 @jackapooalfie ‘s dad
896K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎Athlete, Creator, Personality, Host · ❤️Nonprofit @gamechangeher__ · 🏈Guinness World Record Holder ft @agt · 🏆@sportsillustrated #1 Female Sports Cr…
837K
Followers
0.3%
Engagement
3
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🤘🏾 HOUSTON MADE · 🏀 @connecticutsun
761K
Followers
1.9%
Engagement
2
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
✨ Loud. Proud. Ginger. · 🌈 LGBTQ+ · 🎥 Unfiltered truth in Reels & real life.
701K
Followers
9.2%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Athlete X Entertainer | NYC🗽 · Basketball • Fashion • Culture · 1M+ audience • 4M+ monthly reach
625K
Followers
6.7%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
The voice of the game. · ⚽ → @playerstribunefootball · 🇧🇷 → @playerstribunebr
560K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Host of NBA 2KL . · Journalist | streamer | actress | Vietnamese | I sing · Email for Business Inquiries —>
511K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their NBA content actually looks like?
See NBA content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @nba over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
NBA is a trademark of its owner. Sup is not affiliated with or endorsed by NBA. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 265 of 394 brands in the library by creator count. | 24 | 369 recorded collaborating with @nba in 12 months |
| Their collaborations | 57 | 582 collaborations recorded in 12 months |
| Median followers | 1M | 745K across all 394 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 2.4 | 1.6 across all 369 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 369 creators collaborating with NBA, across 582 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NBA content examples page.
The largest accounts collaborating with NBA include @giannis_an34, @dustytherapper, @jesser, @roxys_choice, @valentinavignali and @tristanj22. The most frequent is @bestcrosses, with 24 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.8%.
No. We are not connected to NBA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NBA and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
All countries 40US 40UK 40Canadian 32Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 25Houston 25Washington 28Sup for brands like NBA:
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