Brand Library · Retail
John Lewis creator content examples
Real creator collaborations with @johnlewis from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 533 creators behind posts like these, with real engagement data?
See the top John Lewis creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @johnlewis over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
John Lewis is a trademark of its owner. Sup is not affiliated with or endorsed by John Lewis. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the John Lewis creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 307 of 567 brands in the library by creator count | 18 | 849 collaborations recorded in 12 months |
| Creators behind them | 16 | 533 creators recorded collaborating with @johnlewis |
| Median views per example | 15K | Views are shown only where the creator left them public |
| Median likes per example | 317 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
John Lewis and creators: common questions
Does John Lewis work with creators?
Yes. We have recorded 533 creators collaborating with John Lewis, across 849 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top John Lewis creators page.
Which creators post about John Lewis?
The largest accounts collaborating with John Lewis include @grandadjoe1933, @poppydeyes, @tessdaly, @patriciarodi, @hillhousevintage and @allchloerose. The most frequent is @doesmybumlook40, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does John Lewis attract?
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 477K followers and the median engagement rate is 0.7%.
Is this page affiliated with John Lewis?
No. We are not connected to John Lewis and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at John Lewis and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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