Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 98 lifestyle creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇
515K
Followers
0.3%
Engagement
79K
Avg views
Modest engagement. Bottom 17% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Aging is cool | Life Lessons | Health & Wellness | Building @dewe.life in San Francisco
457K
Followers
6.1%
Engagement
622K
Avg views
Strong engagement. Top 20% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌁The best of San Francisco · 📷Tag us with #MySecretSF to be featured!
403K
Followers
0.6%
Engagement
174K
Avg views
Modest engagement. Bottom 34% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Everything Bay Area 🌐 · Entertainment | News | Food | Lifestyle · DM/ Email ➡️
371K
Followers
11.1%
Engagement
322K
Avg views
Exceptional engagement. Top 6% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hyphy Culture ™️ · Influenced by the Bay Area. · Est. 2019
328K
Followers
2.7%
Engagement
89K
Avg views
Average engagement. Top 26% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sf/la 🫶 · host: @closefriendsonly_pod · 🏠: @citychateau · (sneaky links 🤪👇)
275K
Followers
0.8%
Engagement
141K
Avg views
Average engagement. Bottom 49% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• San Francisco based content creator 🇧🇬 🇺🇸 · • Travel, Lifestyle, Fashion & UGC content · . Get my Paris shopping guide👇
179K
Followers
1.3%
Engagement
104K
Avg views
Average engagement. Top 31% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✦ Los Angeles | SF⠀⠀⠀⠀ · ✦ Model | Ring Girl · ✦ TikTok @nessa_starr · 𝙵𝚊𝚜𝚑𝚒𝚘𝚗 | 𝙱𝚎𝚊𝚞𝚝𝚢 | 𝚃𝚛𝚊𝚟𝚎𝚕 · PR/COLLABS 💌
143K
Followers
—
Engagement
7.3K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Main page temp down at 325k: @bayareakulture · Injured? @injuryneeds · 📲: ᴛʜᴇ ʟᴀᴛᴇsᴛ ᴠɪʀᴀʟ BᴀʏAʀᴇᴀ ɴᴇᴡs ᴀɴᴅ ʜɪʟᴀʀɪᴏᴜs ᴠɪᴅᴇᴏs!
136K
Followers
0.1%
Engagement
9.2K
Avg views
Low engagement. Bottom 1% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fun things to do with kids in the San Francisco Bay Area · 🧭Local Outings, Getaways, Experiences, Mom Life · ⬇️FREE Summer Guide
134K
Followers
7.6%
Engagement
311K
Avg views
Strong engagement. Top 11% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
afternoons on 102JAMS SF • Proud Dad
130K
Followers
0.3%
Engagement
9.2K
Avg views
Low engagement. Bottom 11% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Highlighting the best job in the world. Advocating for firefighters and culture. 🇺🇸🌉 · SF Bay Area and Beyond. Send a collab🫡
129K
Followers
0.2%
Engagement
12K
Avg views
Low engagement. Bottom 6% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 Director of Photography · BAY AREA | LA · @lacapture.studio 🌱
106K
Followers
0.5%
Engagement
7.5K
Avg views
Modest engagement. Bottom 31% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle | Travel | Outdoors | San Francisco · Sharing 1% of reality
106K
Followers
0.9%
Engagement
37K
Avg views
Average engagement. Top 46% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥼 Cosmetic Dermatology & Wellness PA-C · Health, skin artistry + a little humor ✨ · 📍Bay Area, CA | @allegromedspa · Book with me + other links ↓
99K
Followers
0.4%
Engagement
39K
Avg views
Modest engagement. Bottom 23% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Connecting families with the best of the Bay. · Tag us @bayarea.moms to be featured! · ❤️ Email Lauren to collab
89K
Followers
0.2%
Engagement
24K
Avg views
Low engagement. Bottom 3% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇰🇷 tech girlie spilling tech, work, & life advice · 🫶 400,000+ community📍SF · 👌🏼Grab career freebies below
84K
Followers
1.6%
Engagement
16K
Avg views
Average engagement. Top 29% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · •𝙛𝙤𝙧 𝙩𝙝𝙚 𝙬𝙤𝙢𝙚𝙣 𝙗𝙚𝙘𝙤𝙢𝙞𝙣𝙜 𝙃𝙀𝙍. † · 💌 𝗖𝗼𝗻𝘁𝗮𝗰𝘁@𝗷𝗮𝘇𝗮𝗲𝗻𝗶𝗰𝗼𝗹𝗲.𝗰𝗼𝗺
77K
Followers
0.2%
Engagement
4.3K
Avg views
Low engagement. Bottom 9% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🫶🏻 soon-to-be girl mom · ✨ young (remarried) widow · 📍bay area · 📸 my life in squares full of grief, joy, & all the things I love
72K
Followers
6.9%
Engagement
96K
Avg views
Strong engagement. Top 14% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌉 visual love letters to the city of my dreams · 🌴 Bay Area raised · 🍽️ food adventures @neverendingflavor · 👩 @daydreaamin
65K
Followers
1.2%
Engagement
12K
Avg views
Average engagement. Top 40% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
chronically out & about in sf · your +1 for lifestyle • food • events · 🐶 @torabostonterrier
55K
Followers
—
Engagement
4.8K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📰| Bay Area Updates, Food, Events, Lifestyle · 🌉| Community Insider · 🏡| Founder @own.realestate · ⬇️| Explore the Bay Area
49K
Followers
2.9%
Engagement
26K
Avg views
Strong engagement. Top 23% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›KTVU FOX 2📍San Francisco
47K
Followers
6.8%
Engagement
176K
Avg views
Strong engagement. Top 17% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›delusionally optimistic in the name of love · writer, intuitive, @ted speaker · a moment of trth @substack · 𖡡 San Francisco
43K
Followers
—
Engagement
17K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤳I love showing fun things to do in SF · 👨💻Collab requests: · ✈️ @alaskaair Ambassador · 🍴Foodie account (29K): @andreweatsinsf
42K
Followers
0.7%
Engagement
67K
Avg views
Average engagement. Bottom 43% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›- SF documented through the eyes of citizens · - DM us your videos or per mail:
41K
Followers
0.9%
Engagement
16K
Avg views
Average engagement. Top 49% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›helping you navigate your 20s ambitiously · 🕊️ ex-premed → startup, biotech & finance · 🧸 SF | brown & uc berkeley masters
36K
Followers
1.2%
Engagement
23K
Avg views
Average engagement. Top 37% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The historic heart & modern-day pulse · of downtown San Francisco.
34K
Followers
11.0%
Engagement
91K
Avg views
Exceptional engagement. Top 9% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍇 Sonoma Napa & San Francisco livin’ · 🎮 @chelsegapearl Twitch streamer · 🍷 @omgfeedmethis WSET 3 · COLLABS ➡️
33K
Followers
0.5%
Engagement
3.5K
Avg views
Modest engagement. Bottom 26% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙏🏽GOD FIRST · 🌉8year-old BayArea Entertainer & gymnast ✊🏽lulActivist · 💻ACCOUNT RAN BY PARENTS
31K
Followers
1.2%
Engagement
11K
Avg views
Average engagement. Top 34% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🧠 bicoastal tech girl life in SF & NYC · data scientist (did you know I work at @waymo??) · 🐻❄️ @dubu.inu’s mom
30K
Followers
18.4%
Engagement
191K
Avg views
Exceptional engagement. Top 3% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Things to Do in the Bay Area with Toddlers & for Family Fun · 💚Best eats,parks & play for little explorers · 💚Helping find California family adventur…
30K
Followers
0.6%
Engagement
33K
Avg views
Modest engagement. Bottom 37% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❤️ My obsession @industhreads | Seen in @entrepreneur · 🌼 Empowerment | Inspiration | Lifestyle | Personal Growth · 🫶 Technologist turned entrepreneur
30K
Followers
0.7%
Engagement
12K
Avg views
Average engagement. Bottom 46% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🟦🟧🟩Union Square, San Francisco🟪🟨🟥 · The best luxury shopping in the city by the bay!!🌁
30K
Followers
0.9%
Engagement
6.7K
Avg views
Average engagement. Top 43% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I created & host a dating show where the men can’t speak. 🤐 · 8/7 SEA➡️8/14 LA➡️9/11 PDX➡️9/17 SF➡️9/25 SD · 🎟️ Tickets + nominate singles ↓
29K
Followers
0.7%
Engagement
32K
Avg views
Average engagement. Bottom 40% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Shuffle and date IRL👇 · NYC~SEA~DEN~SF~PDX · CHI~SD~MIN~NASH~DC
28K
Followers
0.3%
Engagement
4.7K
Avg views
Modest engagement. Bottom 20% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Social Artist | Friendship Facilitator | Speaker | Community Advocate | Creator of @thedropinsf ✨ · 📍San Francisco 💌:
28K
Followers
0.5%
Engagement
8.9K
Avg views
Modest engagement. Bottom 29% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel • Lifestyle • Food · San Francisco
26K
Followers
—
Engagement
1.6K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈ Exploring California & beyond · ➤ Mom Travel Blogger |Airbnb & Eats · ♥ Curating unforgettable Family escapes · 📍SF BayArea
25K
Followers
—
Engagement
10K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮 · SF native · “One day if I do go to heaven, I'll look around and say, 'It ain't bad, but it ain't San Francisco.” - Herb Caen
23K
Followers
0.3%
Engagement
2.1K
Avg views
Low engagement. Bottom 14% of the 35 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in San Francisco, free on a strategy call.
We track at least 98 lifestyle creators with a verified home base in San Francisco, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Lifestyle creators elsewhere:
US40UK40Canadian40Australian40New York40Los Angeles40London40Chicago40Atlanta40Houston40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31Austin40San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22Sydney20Other niches in San Francisco:
Food & Drink40Beauty40Fashion40Fitness27Travel40Parenting & Family26Music & Dance25Art & Photography40Entertainment20Pets22On YouTube:
Vloggers on YouTube40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 98 lifestyle creators in San Francisco and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersLifestyle in San Francisco vs all 11,056 creators across our published pages | 60K | 77K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 20K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in San Francisco. We track at least 98 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 60K followers, and the median engagement rate across the page is 0.8%. By size, 65% are micro creators (10,000 to 100,000), 33% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Avni Barman (@avnibarman_) has the largest following on this page at 515K. Follower count is not the same as performance though. Maggie Z in SF & NYC (@_itsmaggiez) has the highest engagement rate here at 18.35%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, San Jose and Los Angeles. By country, the most mentioned are United States, France and Canada. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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