Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 101 lifestyle creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇
515K
Followers
0.3%
Engagement
79K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Aging is cool | Life Lessons | Health & Wellness | Building @dewe.life in San Francisco
457K
Followers
6.1%
Engagement
622K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌁The best of San Francisco · 📷Tag us with #MySecretSF to be featured!
403K
Followers
0.6%
Engagement
174K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Everything Bay Area 🌐 · Entertainment | News | Food | Lifestyle · DM/ Email ➡️
371K
Followers
11.1%
Engagement
322K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hyphy Culture ™️ · Influenced by the Bay Area. · Est. 2019
328K
Followers
2.7%
Engagement
89K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sf/la 🫶 · host: @closefriendsonly_pod · 🏠: @citychateau · (sneaky links 🤪👇)
275K
Followers
0.8%
Engagement
141K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›What to Do in the Bay Area.
271K
Followers
0.2%
Engagement
37K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Events featuring the best artist & designer craftspeople · APPLY: WCC Summer ‘26 · APPLY: WAVES Spring ‘26 · APPLY: Fort Mason Night Market
220K
Followers
0.4%
Engagement
32K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• San Francisco based content creator 🇧🇬 🇺🇸 · • Travel, Lifestyle, Fashion & UGC content · . Get my Paris shopping guide👇
179K
Followers
1.3%
Engagement
104K
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›California travel • LA & OC travel guide · Hidden gems • itinerary • coffee • restaurants · Travel finds locals search & save
157K
Followers
0.5%
Engagement
35K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✦ Los Angeles | SF⠀⠀⠀⠀ · ✦ Model | Ring Girl · ✦ TikTok @nessa_starr · 𝙵𝚊𝚜𝚑𝚒𝚘𝚗 | 𝙱𝚎𝚊𝚞𝚝𝚢 | 𝚃𝚛𝚊𝚟𝚎𝚕 · PR/COLLABS 💌
143K
Followers
0.0%
Engagement
7.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Main page temp down at 325k: @bayareakulture · Injured? @injuryneeds · 📲: ᴛʜᴇ ʟᴀᴛᴇsᴛ ᴠɪʀᴀʟ BᴀʏAʀᴇᴀ ɴᴇᴡs ᴀɴᴅ ʜɪʟᴀʀɪᴏᴜs ᴠɪᴅᴇᴏs!
136K
Followers
0.1%
Engagement
9.2K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fun things to do with kids in the San Francisco Bay Area · 🧭Local Outings, Getaways, Experiences, Mom Life · ⬇️FREE Summer Guide
134K
Followers
7.6%
Engagement
311K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›afternoons on 102JAMS SF • Proud Dad
130K
Followers
0.3%
Engagement
9.2K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Highlighting the best job in the world. Advocating for firefighters and culture. 🇺🇸🌉 · SF Bay Area and Beyond. Send a collab🫡
129K
Followers
0.2%
Engagement
12K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Behind the scenes of building a life you love · 📍NYC
114K
Followers
0.9%
Engagement
41K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 Director of Photography · BAY AREA | LA · @lacapture.studio 🌱
106K
Followers
0.5%
Engagement
7.5K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle | Travel | Outdoors | San Francisco · Sharing 1% of reality
106K
Followers
0.9%
Engagement
37K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥼 Cosmetic Dermatology & Wellness PA-C · Health, skin artistry + a little humor ✨ · 📍Bay Area, CA | @allegromedspa · Book with me + other links ↓
99K
Followers
0.4%
Engagement
39K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Connecting families with the best of the Bay. · Tag us @bayarea.moms to be featured! · ❤️ Email Lauren to collab
89K
Followers
0.2%
Engagement
24K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›MAKING CONFIDENCE CONTAGIOUS 🩵💖🤍 · wellness • self-development • lifestyle · 650K+ besties across platforms 🫶🏻 · Collab: | SF • LA
86K
Followers
25.8%
Engagement
259K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇰🇷 tech girlie spilling tech, work, & life advice · 🫶 400,000+ community📍SF · 👌🏼Grab career freebies below
84K
Followers
1.6%
Engagement
16K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›on a corporate break -> @alwaysamomentevents · 40 | dating | apartment life | fitness | everyday life · |Bay Area • Utah
80K
Followers
4.5%
Engagement
222K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · •𝙛𝙤𝙧 𝙩𝙝𝙚 𝙬𝙤𝙢𝙚𝙣 𝙗𝙚𝙘𝙤𝙢𝙞𝙣𝙜 𝙃𝙀𝙍. † · 💌 𝗖𝗼𝗻𝘁𝗮𝗰𝘁@𝗷𝗮𝘇𝗮𝗲𝗻𝗶𝗰𝗼𝗹𝗲.𝗰𝗼𝗺
77K
Followers
0.2%
Engagement
4.3K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›familiar faces, new memories✨ · upcoming dates ⬇️
73K
Followers
3.1%
Engagement
624K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫶🏻 soon-to-be girl mom · ✨ young (remarried) widow · 📍bay area · 📸 my life in squares full of grief, joy, & all the things I love
72K
Followers
6.9%
Engagement
96K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌉 visual love letters to the city of my dreams · 🌴 Bay Area raised · 🍽️ food adventures @neverendingflavor · 👩 @daydreaamin
65K
Followers
1.2%
Engagement
12K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›chronically out & about in sf · your +1 for lifestyle • food • events · 🐶 @torabostonterrier
55K
Followers
0.0%
Engagement
4.8K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📰| Bay Area Updates, Food, Events, Lifestyle · 🌉| Community Insider · 🏡| Founder @own.realestate · ⬇️| Explore the Bay Area
49K
Followers
2.9%
Engagement
26K
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›KTVU FOX 2📍San Francisco
47K
Followers
6.8%
Engagement
176K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Yay Area Mama, born & raised, sharing all things hella Bay(& beyond): Family adventures & how to slide in for the low✨✨✨
46K
Followers
0.6%
Engagement
11K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›delusionally optimistic in the name of love · writer, intuitive, @ted speaker · a moment of trth @substack · 𖡡 San Francisco
43K
Followers
0.0%
Engagement
17K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤳I love showing fun things to do in SF · 👨💻Collab requests: · ✈️ @alaskaair Ambassador · 🍴Foodie account (29K): @andreweatsinsf
42K
Followers
0.7%
Engagement
67K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›- SF documented through the eyes of citizens · - DM us your videos or per mail:
41K
Followers
0.9%
Engagement
16K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›helping you navigate your 20s ambitiously · 🕊️ ex-premed → startup, biotech & finance · 🧸 SF | brown & uc berkeley masters
36K
Followers
1.2%
Engagement
23K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The historic heart & modern-day pulse · of downtown San Francisco.
34K
Followers
11.0%
Engagement
91K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍇 Sonoma Napa & San Francisco livin’ · 🎮 @chelsegapearl Twitch streamer · 🍷 @omgfeedmethis WSET 3 · COLLABS ➡️
33K
Followers
0.5%
Engagement
3.5K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙏🏽GOD FIRST · 🌉8year-old BayArea Entertainer & gymnast ✊🏽lulActivist · 💻ACCOUNT RAN BY PARENTS
31K
Followers
1.2%
Engagement
11K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇪🇷 | John 4:4 | 📍mia + nyc · Tech • Creator • Women’s Rights Advocate • Influential · lifestyle • fashion • beauty • wellness · PR:
31K
Followers
7.4%
Engagement
36K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 California • LA • OC • San Diego · 🎒 hidden gems • Hotels • travel • lifestyle creator • restaurants 🎥
31K
Followers
0.8%
Engagement
49K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in San Francisco, free on a strategy call.
We track at least 101 lifestyle creators with a verified home base in San Francisco, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 101 lifestyle creators in San Francisco and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersLifestyle in San Francisco vs all 8,749 creators across our published pages | 87K | 89K |
| Median engagement rate | 0.9% | 1.1% |
| Median average views | 36K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in San Francisco. We track at least 101 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 87K followers, and the average engagement rate across the page is 2.9%. By size, 55% are micro creators (10,000 to 100,000), 43% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Avni Barman (@avnibarman_) has the largest following on this page at 515K. Follower count is not the same as performance though. Tanya Sangani (@tanyasangani) has the highest engagement rate here at 25.81%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and Oakland. By country, the most mentioned are United States, California and India. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 lifestyle creators in San Francisco. We track at least 101 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 87K followers, and the average engagement rate across the page is 2.9%. By size, 55% are micro creators (10,000 to 100,000), 43% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Avni Barman (@avnibarman_) has the largest following on this page at 515K. Follower count is not the same as performance though. Tanya Sangani (@tanyasangani) has the highest engagement rate here at 25.81%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and Oakland. By country, the most mentioned are United States, California and India. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›