Creator Directory
The 20 biggest lifestyle creators we track with a verified home base in Sydney, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 25 lifestyle creators in Sydney; these are the largest with a verified profile.
20 creators, ranked by audience
🤝🏼 Discover the best of Sydney with kids · ✨Affordable fun, special adventures & activities for the whole family
85K
Followers
0.7%
Engagement
86K
Avg views
Modest engagement. Bottom 17% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Explore Sydney’s hidden gems & Free activities #sydneylife · 🏝️ Travel | Hotel | Experiences | Events | UGC · 📩 DM/Email for Collabs
54K
Followers
4.3%
Engagement
444K
Avg views
Strong engagement. Top 17% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›EMILY🦋 🇦🇺SYDNEY Experiences + Adventures 🥳 Fashion 👀 Pop-ups🛍️ 🌅 Accom Finds📍 Dining 🍽️ 🏙️DM for collabs 📩 🏞️
50K
Followers
2.4%
Engagement
28K
Avg views
Strong engagement. Top 22% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney · Beauty• Lifestyle• Culture · 60K+ TikTok | 2M monthly reach · Storytelling that connects & converts
50K
Followers
0.3%
Engagement
2.8K
Avg views
Low engagement. Bottom 6% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏽♀️ Mum of 3 exploring Sydney’s best · ⭐️ DM to explore advertising opps · 🎥 Videos saved in highlights
47K
Followers
0.0%
Engagement
28K
Avg views
Low engagement. Bottom 1% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Your Sydney guide · 📝Sydney travel tips, Restaurants and Experiences
43K
Followers
1.4%
Engagement
273K
Avg views
Average engagement. Top 39% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏁 @rupaulsdragrace Down Under season 1 · 💜 Sydney's Favourite Drag Queen as voted by the people!!
42K
Followers
0.4%
Engagement
10K
Avg views
Low engagement. Bottom 11% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌞Influencing The Internet To Activate Joy · 🪩Presenter | Runner | Vegan | Recs · Founder: @ourjoyclub @melbveganguide
34K
Followers
1.4%
Engagement
7K
Avg views
Average engagement. Top 44% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle & wellness · 🪽sydney, au · TikTok • 64k+ & links ↓
32K
Followers
6.6%
Engagement
41K
Avg views
Strong engagement. Top 11% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⋒ boy mama 👦🏻👦🏻 · ⋒ Fashion & Beauty ⋆ Home ⋆ Eat & Sip ⋆ Travel ⋆ kids · ⋒ DM/email to collab ♡
23K
Followers
—
Engagement
6K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Sydney · Bars • Nightlife • Events · FNDR @the.clubbingclub
20K
Followers
—
Engagement
40K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💕Sydney's largest women's community · 🎿Ski Trip 21/08 · 👇🏼Group chats/ events/ meet ups/ local discounts
19K
Followers
0.8%
Engagement
8.8K
Avg views
Modest engagement. Bottom 28% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💬 Life with kids (Mia & Maxi), Travel, Toys, Fashion and more · 📍 Sydney, AU · 📺 Feat Weekend Today · 👇 Book Alcotraz
19K
Followers
1.7%
Engagement
1.2K
Avg views
Average engagement. Top 33% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sydney gal🌊☀️🌴 DM for a collab💌
11K
Followers
1.0%
Engagement
22K
Avg views
Modest engagement. Bottom 39% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Solo travel | Food | Activities · 📍Sydney, Australia · Engineer by profession, dreaming to travel the whole world with my tripod!!
11K
Followers
2.0%
Engagement
6.6K
Avg views
Average engagement. Top 28% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺 Your 🤳 guide in Sydney · 📽 UGC & Invite · 👩🎓 유학 기술 이민 | 2007~ · 🏢 @influencers2c · 🏡 @realestate2c_ellie_hoju
9.1K
Followers
0.8%
Engagement
1.1K
Avg views
Modest engagement. Bottom 22% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Between frequencies · 🎧 DJ | 📖 Storyteller | ✨ Style & Sound Curator · 📍 Sydney | @freckletv__
8.7K
Followers
1.1%
Engagement
1.9K
Avg views
Average engagement. Bottom 44% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We are LGBTQIA+ Storytellers in Sydney's Home of Queer History and Culture. · #QtopiaSydney
8K
Followers
1.0%
Engagement
2.5K
Avg views
Modest engagement. Bottom 33% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⤹ lump of potato | life in journals · ➳ syd, aus 🇦🇺 · •*. desk • tech • gaming • lifestyle
7.8K
Followers
8.8%
Engagement
4.4K
Avg views
Exceptional engagement. Top 6% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Music. Moments. Memories. · @horrorween.festival · @dejavu.sydney · @morning.glory.dayclub · @dejavu.melbourne · @crave.therave · Tickets • Info
6.3K
Followers
1.1%
Engagement
5.5K
Avg views
Average engagement. Top 50% of the 18 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in Sydney, free on a strategy call.
We track at least 25 lifestyle creators with a verified home base in Sydney, part of our own database of tracked creators. This page lists the 20 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Lifestyle creators elsewhere:
US40UK40Canadian40Australian40New York40Los Angeles40London40Chicago40Atlanta40Houston40San Francisco40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31Austin40San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22On YouTube:
Vloggers on YouTube40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 25 lifestyle creators in Sydney and publish the largest with a verified profile | 20 | 11,056 across our published pages |
| Median followersLifestyle in Sydney vs all 11,056 creators across our published pages | 22K | 77K |
| Median engagement rate | 1.1% | 1.1% |
| Median average views | 7.9K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 20 creators shown above, so they change when the data does.
This page ranks 20 lifestyle creators in Sydney. We track at least 25 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 22K followers, and the median engagement rate across the page is 1.1%. By size, 25% are nano creators (under 10,000 followers) and 75% are micro creators (10,000 to 100,000).
One Sydney Mum - Things to do in Sydney with kids (@onesydneymum) has the largest following on this page at 85K. Follower count is not the same as performance though. sophia ♡.•+.*• (@sophistyx) has the highest engagement rate here at 8.75%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Restaurants & Cafes & Bars, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Sydney home base. The places they mention most in their posts are Sydney, Bondi Beach and Melbourne. By country, the most mentioned are Australia, Indonesia and Thailand. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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