Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 82 lifestyle creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
Home base - South Australia · Our place - @downtherabbitholewines
320K
Followers
0.7%
Engagement
241K
Avg views
Average engagement. Top 37% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›👋 hi I’m @biancaling! · 🌏 @lonelyplanet travel correspondent · 🗺️ things to do, stories & people · 📍 wurundjeri country · 👇 melbourne bucket list
309K
Followers
3.6%
Engagement
191K
Avg views
Strong engagement. Top 17% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My destination is no longer a place but a new way of experiencing things ✈️🚲🚕⛵️🚟🚇🚤🛶🚗🚐🚅🚃🚁🏕🏯🚂🏝㊗♓️🇦🇺
283K
Followers
—
Engagement
2.9K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Elisha Faith 💕 · “Hey Diva!” ✨ · 🫶 your confident big sis | ADL, AUS 🇦🇺
247K
Followers
0.3%
Engagement
14K
Avg views
Modest engagement. Bottom 26% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Showcasing the best things to eat, drink, see and do across the City ☀️ · DM us to be featured! · #VisitPerth
222K
Followers
0.3%
Engagement
47K
Avg views
Modest engagement. Bottom 34% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Head of global talent and brand partnerships · 🧿 @siren.avenue | · 🍵 @cheekymatcha · 📍 LA
208K
Followers
—
Engagement
18K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Official account ◽️ Interior design expert ◽️ TV and media ◽️ Love It Or List It Australia ◽️ My Reno Rules ◽️ Homewares range at Gro Urban Oasis ◽️
200K
Followers
0.6%
Engagement
49K
Avg views
Average engagement. Top 49% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Adelaide's top lifestyle news site, showcasing SA daily. Tag #GlamAdelaide for a feature. Adelaide is Kaurna country. @adelaideminigarage ambassador.
143K
Followers
0.0%
Engagement
36K
Avg views
Low engagement. Bottom 3% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV, Magazine + Website · Creators @_hayleypearson @laurendechez · 🍍Get in touch to promote your business!🍍 · @helloSAtv Sundays, 5.30pm @channel9
137K
Followers
0.0%
Engagement
13K
Avg views
Low engagement. Bottom 1% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›29 [-o-] 📍 Sunshine Coast 🐸 Cane Toad Count: 890 · A girl on a mission to make people laugh, pay it forward & create positive change in the world ❤️🩹
123K
Followers
—
Engagement
132K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Career + Life Advice from a brutally efficient lawyer + style lover @letsjuststartpodcast @llgoldlaw @biggrouphug MEL-AUS
108K
Followers
0.1%
Engagement
4.5K
Avg views
Low engagement. Bottom 9% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🤝🏼 Discover the best of Sydney with kids · ✨Affordable fun, special adventures & activities for the whole family
85K
Followers
0.7%
Engagement
86K
Avg views
Average engagement. Top 46% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🕊I speak the truth women feel but haven’t had words for. · 📖 Seven Wonders of Menopause Δ · ✨Sacred Feminine · • Remembrance • Awakening · ⇣Womb Wisd…
78K
Followers
8.2%
Engagement
2.5K
Avg views
Exceptional engagement. Top 6% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›A fresh guide to Newcastle & the Hunter.
78K
Followers
0.3%
Engagement
20K
Avg views
Average engagement. Bottom 40% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get inspired! Get the latest scoop on what’s on, fun experiences, family travel, and best places to stay and eat. Events, attractions & hidden gems!⬇️
76K
Followers
0.2%
Engagement
27K
Avg views
Low engagement. Bottom 11% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your guide to Brisbane. · Sleep in. Slow down. Enjoy. #brisbane
70K
Followers
0.2%
Engagement
14K
Avg views
Low engagement. Bottom 11% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The official My Vivid Melbourne(Narrm) account. · Sharing the most exciting things & stories · from Melbourne & Victoria ♥️
69K
Followers
0.7%
Engagement
17K
Avg views
Average engagement. Top 43% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›56K
Followers
7.5%
Engagement
652K
Avg views
Exceptional engagement. Top 9% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Explore Sydney’s hidden gems & Free activities #sydneylife · 🏝️ Travel | Hotel | Experiences | Events | UGC · 📩 DM/Email for Collabs
54K
Followers
4.3%
Engagement
444K
Avg views
Strong engagement. Top 14% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👱🏼♀️ᴘᴇʀᴛʜ ᴍᴜᴍ ᴏꜰ ᴛʜʀᴇᴇ · ☀️ʏᴏᴜʀ ɢᴏ-ᴛᴏ ɢᴜɪᴅᴇ ꜰᴏʀ ᴡᴀ'ꜱ ʙᴇꜱᴛ ꜰᴜɴ · ❤️🔥 ɢɪᴠᴇᴀᴡᴀʏꜱ • ꜱᴛᴀʏᴄᴀʏꜱ • ʀᴇᴀʟ ʟɪꜰᴇ ʀᴇᴄꜱ · ✨ᴄᴏʟʟᴀʙꜱ & ɪɴᴠɪᴛᴇꜱ ᴡᴇʟᴄᴏᴍᴇ
52K
Followers
0.9%
Engagement
42K
Avg views
Average engagement. Top 34% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
EMILY🦋 🇦🇺SYDNEY Experiences + Adventures 🥳 Fashion 👀 Pop-ups🛍️ 🌅 Accom Finds📍 Dining 🍽️ 🏙️DM for collabs 📩 🏞️
50K
Followers
2.4%
Engagement
28K
Avg views
Strong engagement. Top 20% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney · Beauty• Lifestyle• Culture · 60K+ TikTok | 2M monthly reach · Storytelling that connects & converts
50K
Followers
0.3%
Engagement
2.8K
Avg views
Modest engagement. Bottom 26% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›#Localinspirationforfamilies · ✨Family Fun🪁 Kids Activities☕️ Local Food · 🎢 Adventures🛝 Playgrounds❤️ Fun · 📧 FREE Weekend Guide · Enquiries via web…
49K
Followers
0.2%
Engagement
35K
Avg views
Low engagement. Bottom 11% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Discover Perth's vibrant port city in Western Australia! · Tag us in your spirited adventures: #ThisIsFremantle 🌈🚢🏗️🌊
49K
Followers
0.2%
Engagement
14K
Avg views
Modest engagement. Bottom 20% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏽♀️ Mum of 3 exploring Sydney’s best · ⭐️ DM to explore advertising opps · 🎥 Videos saved in highlights
47K
Followers
0.0%
Engagement
28K
Avg views
Low engagement. Bottom 6% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your culture guide to Melbourne.
44K
Followers
0.2%
Engagement
25K
Avg views
Modest engagement. Bottom 20% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Your Sydney guide · 📝Sydney travel tips, Restaurants and Experiences
43K
Followers
1.4%
Engagement
273K
Avg views
Strong engagement. Top 23% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The REAL Byron Bay Instagram🌈 · Surf, locals & wild stories they don’t put in travel guides. · The highest engaged Instagram in Byron! · 🍄 #lordsofby…
42K
Followers
1.2%
Engagement
29K
Avg views
Average engagement. Top 29% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏁 @rupaulsdragrace Down Under season 1 · 💜 Sydney's Favourite Drag Queen as voted by the people!!
42K
Followers
0.4%
Engagement
10K
Avg views
Average engagement. Bottom 49% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Circus that moves the world · Touring from our base in Brisbane 🇦🇺 · #circacircus
40K
Followers
0.7%
Engagement
6.5K
Avg views
Average engagement. Top 40% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🌈#HeapsGay parties since 2013 for queers and those who love them. 🩷 · Always Was Always Will Be ❤️💛🖤
39K
Followers
0.3%
Engagement
21K
Avg views
Modest engagement. Bottom 26% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ Explore Melbourne & more with our family · ♦ Stay • Play • Travel • Shop • Dine • Reviews · ♡ What’s on Aus for kids, parents & grandparents
37K
Followers
—
Engagement
34K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get involved! · 💚Clubs · 💚Sport @arcsportunsw · 💚Events @unswroundhouse · 💚Wellness @arcwellnessunsw · 💚Creative @arccreativeunsw · 💚Volunteer · 💚Help
36K
Followers
1.0%
Engagement
25K
Avg views
Average engagement. Top 31% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#Localinspirationforfamilies · ✨Family Fun🪁 Kids Activities☕️ Local Food · 🎢 Adventures🛝 Playgrounds❤️ Fun · 📧 FREE Weekend Guide · Enquiries via web…
35K
Followers
0.3%
Engagement
20K
Avg views
Modest engagement. Bottom 34% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌞Influencing The Internet To Activate Joy · 🪩Presenter | Runner | Vegan | Recs · Founder: @ourjoyclub @melbveganguide
34K
Followers
1.4%
Engagement
7K
Avg views
Average engagement. Top 26% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle & wellness · 🪽sydney, au · TikTok • 64k+ & links ↓
32K
Followers
6.6%
Engagement
41K
Avg views
Strong engagement. Top 11% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Intrigue me with some everything everywhere all at once experience you had then tell me about a dumb meme that made you choke to death from laughing
31K
Followers
—
Engagement
9.1K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Things to do in Perth with kids 👧🏼 · Low effort play ideas ☺️ · Content Creator 🤳 · 💌 DM or email for PR/Collabs
31K
Followers
26.9%
Engagement
34K
Avg views
Exceptional engagement. Top 3% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👋🏾 Amanda from Melbourne · 🛍 Bargain hunter | 💰 Money saving/making tips | 💕 Mumlife | 🏰 Disney
27K
Followers
0.3%
Engagement
6.1K
Avg views
Average engagement. Bottom 43% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☘️👩🏽⚕️ Rachel Rushe · 🇦🇺 Tips, advice, fitness and events · Irish nurse in 📍Sydney · Showing fun sober life since 2/3/24
26K
Followers
0.4%
Engagement
15K
Avg views
Average engagement. Bottom 46% of the 35 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in Australia, free on a strategy call.
We track at least 82 lifestyle creators with a verified home base in Australia, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Lifestyle creators elsewhere:
US40UK40Canadian40New York40Los Angeles40London40Chicago40Atlanta40Houston40San Francisco40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31Austin40San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22Sydney20Other niches in Australia:
Food & Drink40Beauty40Fashion40Fitness39Travel40Parenting & Family35Music & Dance40Art & Photography29Entertainment29On YouTube:
Vloggers on YouTube40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 82 lifestyle creators in Australia and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersLifestyle in Australia vs all 11,056 creators across our published pages | 51K | 77K |
| Median engagement rate | 0.4% | 1.1% |
| Median average views | 25K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in Australia. We track at least 82 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 51K followers, and the median engagement rate across the page is 0.4%. By size, 73% are micro creators (10,000 to 100,000) and 28% are mid-tier creators (100,000 to 500,000).
Elise Cook ◈ AUSTRALIA (@elisecook) has the largest following on this page at 320K. Follower count is not the same as performance though. Izzy Morrell (@goodmorrells) has the highest engagement rate here at 26.94%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Travel & Adventure, Restaurants & Cafes & Bars and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Perth. By country, the most mentioned are Australia, United States and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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