Creator Directory
The 35 biggest parenting & family creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 44 parenting & family creators in Australia; these are the largest with a verified profile.
35 creators, ranked by audience
🌸 Mommy, actress, presenter · 📍 Sydney, Australia · 👇🏼 Work with me
3.1M
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 1% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum life. Skin life. Business life. All happening at once 💅 · 📍Gold Coast · @sskinaus · @tammyfitapp · @selfishsupps · 💌 MGMT: @22mgmt,
255K
Followers
1.2%
Engagement
126K
Avg views
Average engagement. Top 45% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum of 5 🩵🩵🩵🩷🩵 · Motherhood chaos, fitness, life mayhem & a dash of cooking · Lost 60+kg naturally | FMG Transformation Winner · 📍 Melbourne
226K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 3% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💻 Lawyer turned funtrepreneur · 🎧 @seize_the_yay™ podcast, producer · 🎤 Best selling author, speaker, MC
155K
Followers
0.6%
Engagement
102K
Avg views
Modest engagement. Bottom 30% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺 Sydney, Aus · 🐻 Mama to Teddy · 🎙️ Host of @RealityOfRomance · ▶️ PODCAST OUT NOW👇🏽
135K
Followers
0.3%
Engagement
154K
Avg views
Low engagement. Bottom 12% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💕 Millennial Mom · ✈️ Travel · 🎨 DIY · 🥘 Recipes · ✨YAYsayer · 🎥1.7 Million YAYsayers on TikTok
81K
Followers
4.2%
Engagement
352K
Avg views
Strong engagement. Top 18% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›GC | Oversharer with purpose!! · Tate’s mum 💌 · Co-host @rawreallity · @jtstudiohaus · Weekly YouTube 🧚🏽
71K
Followers
3.4%
Engagement
42K
Avg views
Strong engagement. Top 21% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›sharing my life as a mum of 3 🩵🩷🩷 & 🦮 · Creator & Idea Transformer ✨ · 📍 Australia 🇦🇺
61K
Followers
1.5%
Engagement
51K
Avg views
Average engagement. Top 36% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ Parker’s Mumma • your comfort mum · ⋒ motherhood • toddler snacks • travel · ↠ Represented by @envisionagency.co
61K
Followers
0.4%
Engagement
92K
Avg views
Modest engagement. Bottom 24% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My life in Sydney and beyond
55K
Followers
0.2%
Engagement
2.4K
Avg views
Low engagement. Bottom 9% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Modern motherhood, beautifully lived ✨ · 📍 Sydney | PR: · Tiktok @rosamariasmum
54K
Followers
—
Engagement
338K
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🍏tasmania, australia · 🐻mama to 5 (2 teens, toddler twins and 1 in between) · 🌈 tiktok & youtube · 🌻random parts of our life · 🧵chief @huxandscout ·…
49K
Followers
4.3%
Engagement
7.5K
Avg views
Strong engagement. Top 15% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum x 2 | OT & business owner · SYD, Australia · Enquiries: · 📖 ‘Thriving in the First Year’ ebook 👇🏼
45K
Followers
4.9%
Engagement
41K
Avg views
Strong engagement. Top 12% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧢 Chill Dad · 📍Sydney, AU · 🙋♂️Dad Lyfe Social Club @dadlyfesocialclub
42K
Followers
0.1%
Engagement
3.6K
Avg views
Low engagement. Bottom 6% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›JESUS 🙏 WIFEY 😍 STAY AT HOME MAMA 🥹 MARKETING
36K
Followers
0.3%
Engagement
1.3K
Avg views
Modest engagement. Bottom 15% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Everyday mum + teacher life · Country living, coffee loving · Co-founder @tidyt.co 🧺
29K
Followers
0.4%
Engagement
11K
Avg views
Modest engagement. Bottom 21% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›27K
Followers
1.1%
Engagement
29K
Avg views
Average engagement. Bottom 48% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel | Family | Lifestyle | Food · Pregnant + Toddler 🤰 👦🏼 · Moving to Perth? Download my Guide 👇🏼 · @travel_playground DC:COLLEEN10
27K
Followers
0.9%
Engagement
21K
Avg views
Average engagement. Bottom 42% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• Ayana•Anamta•Mubid• · • Love captured between the frames 📸 · • DM for Collab/Invites · • Handled by mum @anam131113 · • Melbourne|Australia•
26K
Followers
1.2%
Engagement
4.5K
Avg views
Average engagement. Top 45% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💛 Raising an independent baby · 💛 Respectful parenting, honest mum chats · 🇦🇺 Perth, WA · ⬇️ Partner with me
26K
Followers
3.3%
Engagement
150K
Avg views
Strong engagement. Top 24% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
mama x2 🩵🩷 · wife to @giovannehelou · founder of @momcrew.oc
23K
Followers
15.7%
Engagement
47K
Avg views
Exceptional engagement. Top 9% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fancy CEO Mum 🇦🇺🇮🇩 · Sydney life • Style • Travel • Motherhood · Founder @ajthinklabid @ajnoble.com.au
20K
Followers
—
Engagement
2.3K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Exploring Melbourne & beyond · ✨️ Family of 5 · 🎒Travel • Stay • Play • Reviews • UGC · 💌Collabs & PR invites-Email/DM · Google LG L6 @davyfooddiary
20K
Followers
0.4%
Engagement
6.8K
Avg views
Modest engagement. Bottom 18% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping parents create joyful memories with family events, parenting tips & soccer life inspo! · Follow for fun ideas & Join the tribe! 😍
17K
Followers
1.3%
Engagement
2.1K
Avg views
Average engagement. Top 39% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›First time mama & a little bit of everything else✨ · 📍 Sydney, Australia
17K
Followers
0.7%
Engagement
4.7K
Avg views
Modest engagement. Bottom 33% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•Eco conscious | Low tox | Earthy · •Sydney, Australia
16K
Followers
3.2%
Engagement
10K
Avg views
Average engagement. Top 27% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Melbourne Mum of 4 🤍 · 3 with adhd & on the spectrum 🌻 · I’ve recently entered my CrossFit & running era 🏋️♀️🏃♀️🤣 · MNGMT : @unleashedtalentau
15K
Followers
1.0%
Engagement
17K
Avg views
Average engagement. Bottom 45% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›motherhood, fashion & wellness ❤️🔥 · currently: surviving not thriving (mum of 3) · ✉️ for collabs · i only link what i love ↓
14K
Followers
0.8%
Engagement
14K
Avg views
Modest engagement. Bottom 39% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ ғᴏᴏᴅɪᴇ | ᴛʀᴀᴠᴇʟ | ᴘʟᴀʏ | ғᴀsʜɪᴏɴ | ᴘᴀʀᴇɴᴛʜᴏᴏᴅ · 📍ᴍᴇʟʙᴏᴜʀɴᴇ, ᴀᴜs · 📩 ᴄᴏʟʟᴀʙ • ᴘʀ • ɪɴᴠɪᴛᴇ ᴡᴇʟᴄᴏᴍᴇ, ᴘʟᴇᴀsᴇ ᴅᴍ ᴏʀ ᴇᴍᴀɪʟ
13K
Followers
1.1%
Engagement
2.3K
Avg views
Average engagement. Top 48% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ Sydney, AU · 👒 Mum life, books & food · 🥟 Likes crafternoons
12K
Followers
19.3%
Engagement
77K
Avg views
Exceptional engagement. Top 3% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍 Gold Coast · ✨50k on TikTok | Māori | Mama · 📸 @contentby.cass
12K
Followers
0.5%
Engagement
1.9K
Avg views
Modest engagement. Bottom 27% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ Natural & Timeless Maternity & Newborn Photography · 📍 Doreen Studio – A space created just for you · 💌 DM me to chat about your 2026 due date
7.3K
Followers
2.5%
Engagement
4.4K
Avg views
Average engagement. Top 30% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›𓍯 Perth Mum of 2 with a side of ADHD & organised chaos · 𓇢 Home resets • Inspos • Explores · 𓆸 Perfectly imperfect ~ daily life in stories · ⤹ Links…
7K
Followers
1.7%
Engagement
136K
Avg views
Average engagement. Top 33% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Melbourne SMBC sharing the real, raw + relatable · 🔥 Brands we genuinely love & places worth your time · 🎥UGC Creator • DM to collab · 📸 @carlylizcr…
6.7K
Followers
18.2%
Engagement
467K
Avg views
Exceptional engagement. Top 6% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Family | Travel | Fashion | Foodie · 📍Let me show you Sydney 🇦🇺 · 📩 Email/Dm for collab
6.3K
Followers
0.7%
Engagement
5.6K
Avg views
Modest engagement. Bottom 36% of the 33 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for parenting & family creators in Australia, free on a strategy call.
We track at least 44 parenting & family creators with a verified home base in Australia, part of our own database of tracked creators. This page lists the 35 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Parenting creators elsewhere:
US40UK40Canadian40New York40Los Angeles40Dallas40London40Atlanta40Houston40Miami40Nashville38Chicago40Austin37Toronto34Orlando24San Diego28Las Vegas23San Francisco26Washington23The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 44 parenting & family creators in Australia and publish the largest with a verified profile | 35 | 11,056 across our published pages |
| Median followersParenting & Family in Australia vs all 11,056 creators across our published pages | 27K | 77K |
| Median engagement rate | 1.1% | 1.1% |
| Median average views | 17K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 35 creators shown above, so they change when the data does.
This page ranks 35 parenting & family creators in Australia. We track at least 44 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 27K followers, and the median engagement rate across the page is 1.1%. By size, 11% are nano creators (under 10,000 followers), 74% are micro creators (10,000 to 100,000), 11% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Evelyn Sharma (@evelyn_sharma) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Emily Eats Pages (@emilyeatspages) has the highest engagement rate here at 19.26%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Parenting & Family Life, Kids & Toys, Fashion & Style and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Perth. By country, the most mentioned are Australia, United States and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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