Creator Directory
The 40 biggest parenting & family creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 64 parenting & family creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
🌸 Mommy, actress, presenter · 📍 Sydney, Australia · 👇🏼 Work with me
3.1M
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum life. Skin life. Business life. All happening at once 💅 · 📍Gold Coast · @sskinaus · @tammyfitapp · @selfishsupps · 💌 MGMT: @22mgmt,
255K
Followers
1.2%
Engagement
126K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum of 5 🩵🩵🩵🩷🩵 · Motherhood chaos, fitness, life mayhem & a dash of cooking · Lost 60+kg naturally | FMG Transformation Winner · 📍 Melbourne
226K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💻 Lawyer turned funtrepreneur · 🎧 @seize_the_yay™ podcast, producer · 🎤 Best selling author, speaker, MC
155K
Followers
0.6%
Engagement
102K
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺 Sydney, Aus · 🐻 Mama to Teddy · 🎙️ Host of @RealityOfRomance · ▶️ PODCAST OUT NOW👇🏽
135K
Followers
0.3%
Engagement
154K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Portrait Photography | Family | Travel | Conscious Lifestyle · 📍30A CO EU AUS · Featured in @britishvogue @nytimes @travelchannel @history @glamourm…
134K
Followers
0.1%
Engagement
47K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💕 Millennial Mom · ✈️ Travel · 🎨 DIY · 🥘 Recipes · ✨YAYsayer · 🎥1.7 Million YAYsayers on TikTok
81K
Followers
4.2%
Engagement
352K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›GC | Oversharer with purpose!! · Tate’s mum 💌 · Co-host @rawreallity · @jtstudiohaus · Weekly YouTube 🧚🏽
71K
Followers
3.4%
Engagement
42K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sharing my life as a mum of 3 🩵🩷🩷 & 🦮 · Creator & Idea Transformer ✨ · 📍 Australia 🇦🇺
61K
Followers
1.5%
Engagement
51K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ Parker’s Mumma • your comfort mum · ⋒ motherhood • toddler snacks • travel · ↠ Represented by @envisionagency.co
61K
Followers
0.4%
Engagement
92K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My life in Sydney and beyond
55K
Followers
0.2%
Engagement
2.4K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern motherhood, beautifully lived ✨ · 📍 Sydney | PR: · Tiktok @rosamariasmum
54K
Followers
63.6%
Engagement
338K
Avg views
Exceptional engagement. Top 2% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🍏tasmania, australia · 🐻mama to 5 (2 teens, toddler twins and 1 in between) · 🌈 tiktok & youtube · 🌻random parts of our life · 🧵chief @huxandsco…
49K
Followers
4.3%
Engagement
7.5K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧢 Chill Dad · 📍Sydney, AU · 🙋♂️Dad Lyfe Social Club @dadlyfesocialclub
42K
Followers
0.1%
Engagement
3.6K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Stories shaped by time, family & place · Motherhood • travel • culture · @rachelandveratravels · Selective collaborations
42K
Followers
0.3%
Engagement
12K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›JESUS 🙏 WIFEY 😍 STAY AT HOME MAMA 🥹 MARKETING
36K
Followers
0.3%
Engagement
1.3K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Everyday mum + teacher life · Country living, coffee loving · Co-founder @tidyt.co 🧺
29K
Followers
0.4%
Engagement
11K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Mummy to Ryder & Skye · Lifestyle | Family | Wellness | Travel · 🇦🇺 / 🇬🇧 |📍London · 📩 UGC & collabs:
28K
Followers
0.8%
Engagement
2.8K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›27K
Followers
1.1%
Engagement
29K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel | Family | Lifestyle | Food · Pregnant + Toddler 🤰 👦🏼 · Moving to Perth? Download my Guide 👇🏼 · @travel_playground DC:COLLEEN10
27K
Followers
0.9%
Engagement
21K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›• Ayana•Anamta•Mubid• · • Love captured between the frames 📸 · • DM for Collab/Invites · • Handled by mum @anam131113 · • Melbourne|Australia•
26K
Followers
1.2%
Engagement
4.5K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💛 Raising an independent baby · 💛 Respectful parenting, honest mum chats · 🇦🇺 Perth, WA · ⬇️ Partner with me
26K
Followers
3.3%
Engagement
150K
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨sharing mum life | kids who play | ootd, yes · 🇦🇺🇵🇭UGC creator in Melbourne · 📸 Let’s work together · 🏠 @akgreyhome
24K
Followers
2.2%
Engagement
11K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›mama x2 🩵🩷 · wife to @giovannehelou · founder of @momcrew.oc
23K
Followers
15.7%
Engagement
47K
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fancy CEO Mum 🇦🇺🇮🇩 · Sydney life • Style • Travel • Motherhood · Founder @ajthinklabid @ajnoble.com.au
20K
Followers
0.0%
Engagement
2.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Exploring Melbourne & beyond · ✨️ Family of 5 · 🎒Travel • Stay • Play • Reviews • UGC · 💌Collabs & PR invites-Email/DM · Google LG L6 @davyfooddiary
20K
Followers
0.4%
Engagement
6.8K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Expat mum sharing my life, motherhood & outfits · 🇦🇺 Perth, Australia
19K
Followers
0.4%
Engagement
5.3K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝔾𝕒𝕕𝕒𝕓𝕠𝕦𝕥 • habitual pleasure-seeker · Social, Wed & Photo Guru · CO, AZ, AU, Van Life📍Tpa · Bloburn | Chaotic | Girls Girl · Owner @sagecote…
18K
Followers
0.1%
Engagement
2.2K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping parents create joyful memories with family events, parenting tips & soccer life inspo! · Follow for fun ideas & Join the tribe! 😍
17K
Followers
1.3%
Engagement
2.1K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›First time mama & a little bit of everything else✨ · 📍 Sydney, Australia
17K
Followers
0.7%
Engagement
4.7K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•Eco conscious | Low tox | Earthy · •Sydney, Australia
16K
Followers
3.2%
Engagement
10K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Melbourne Mum of 4 🤍 · 3 with adhd & on the spectrum 🌻 · I’ve recently entered my CrossFit & running era 🏋️♀️🏃♀️🤣 · MNGMT : @unleashedtalent…
15K
Followers
1.0%
Engagement
17K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›motherhood, fashion & wellness ❤️🔥 · currently: surviving not thriving (mum of 3) · ✉️ for collabs · i only link what i love ↓
14K
Followers
0.8%
Engagement
14K
Avg views
Average engagement. Bottom 48% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mama, wifey, cafe, sun, family & fitness🩰 · 💍 @dylanennis31 · 🇦🇺 in📍Murcia, Spain. · @thegardenpilatess 🌿✨
14K
Followers
4.4%
Engagement
25K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ ғᴏᴏᴅɪᴇ | ᴛʀᴀᴠᴇʟ | ᴘʟᴀʏ | ғᴀsʜɪᴏɴ | ᴘᴀʀᴇɴᴛʜᴏᴏᴅ · 📍ᴍᴇʟʙᴏᴜʀɴᴇ, ᴀᴜs · 📩 ᴄᴏʟʟᴀʙ • ᴘʀ • ɪɴᴠɪᴛᴇ ᴡᴇʟᴄᴏᴍᴇ, ᴘʟᴇᴀsᴇ ᴅᴍ ᴏʀ ᴇᴍᴀɪʟ
13K
Followers
1.1%
Engagement
2.3K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife & Mama 🇬🇧🇦🇺 · MGMT @envisionagency.co
13K
Followers
0.5%
Engagement
3.1K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ Sydney, AU · 👒 Mum life, books & food · 🥟 Likes crafternoons
12K
Followers
19.3%
Engagement
77K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Gold Coast · ✨50k on TikTok | Māori | Mama · 📸 @contentby.cass
12K
Followers
0.5%
Engagement
1.9K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ Natural & Timeless Maternity & Newborn Photography · 📍 Doreen Studio – A space created just for you · 💌 DM me to chat about your 2026 due date
7.3K
Followers
2.5%
Engagement
4.4K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›𓍯 Perth Mum of 2 with a side of ADHD & organised chaos · 𓇢 Home resets • Inspos • Explores · 𓆸 Perfectly imperfect ~ daily life in stories · ⤹ Lin…
7K
Followers
1.7%
Engagement
136K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for parenting & family creators in Australia, free on a strategy call.
We track at least 64 parenting & family creators with a verified home base in Australia, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 64 parenting & family creators in Australia and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersParenting & Family in Australia vs all 8,749 creators across our published pages | 27K | 89K |
| Median engagement rate | 0.9% | 1.1% |
| Median average views | 12K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 parenting & family creators in Australia. We track at least 64 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 27K followers, and the average engagement rate across the page is 3.6%. By size, 5% are nano creators (under 10,000 followers), 80% are micro creators (10,000 to 100,000), 13% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Evelyn Sharma (@evelyn_sharma) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Rosamaria’s Mum (@rosamariasmum) has the highest engagement rate here at 63.59%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Parenting & Family Life, Fashion & Style, Kids & Toys and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Perth. By country, the most mentioned are Australia, United Kingdom and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 parenting & family creators in Australia. We track at least 64 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 27K followers, and the average engagement rate across the page is 3.6%. By size, 5% are nano creators (under 10,000 followers), 80% are micro creators (10,000 to 100,000), 13% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Evelyn Sharma (@evelyn_sharma) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Rosamaria’s Mum (@rosamariasmum) has the highest engagement rate here at 63.59%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Parenting & Family Life, Fashion & Style, Kids & Toys and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Perth. By country, the most mentioned are Australia, United Kingdom and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›