Brand Library · Parenting & Family
These are the 24 biggest creators who collaborated with @pampersus in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 240 creators collaborating with the brand in total.
Bay Area California ☀️
2M
Followers
1.6%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️
1.9M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•NY · • owner: @saviourandshine · • add me on snap: rissag97 🫶🏽
1.5M
Followers
5.2%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›easy recipes 🍰 | hosting tips 🎉 | daily style 👛 · wifey 💍 @jakefunk34 mama to Lucas 🩵 · Ecclesiastes 3:11
1.3M
Followers
0.8%
Engagement
2
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 3 boys + 3 dogs 😄 · Certified Ayurvedic coach 🧘🏽♀️ · San Diego | LA
752K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 5 under 10 🎀🎀🎀🎀🏈 · Adoption, multiracial family · Latina mom, Home decor, kids fashion + relatable lifestyle
668K
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Dad-Husband-Showgirl · Married To @samanthawynngreenstone · Mgmt + Business Inquiries:
566K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›vancouver island, bc · @oneractive & @promix
531K
Followers
—
Engagement
1
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›25🤍 wife of @cyberrkev · more cringy on youtube😳 2M+ · 💌email: · PO BOX 4072 Anniston, AL 36204
470K
Followers
3.7%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›New York City
462K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🐣 Nina, The Baby Chick®, helping moms prepare for pregnancy, birth & beyond · 📖 Author • Trusted by millions of moms · 👇 Book • SOAR Birth Prep • Art…
429K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Fort Collins, CO · 🍪 just a mom who makes weird cookie cakes
403K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 1.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›God First · For Inquiries Email: · @legion Fitness Code: TJW · @rockstaroriginal Code: TJ4OFFICIAL10
358K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›AZ 🏜️ Midsize mama to 4 littles · Self love & confidence in every stage · @rebekahpumphrey TWIN 💕
304K
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The Affirmation Mama · Mom x 4 •Founder• Storyteller · Helping families speak life into their kids · 📍HTX · 🤎Affirmation Cards PRESALE ↓
287K
Followers
0.6%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bringing you simple JOYS • Decor | Fashion | Travel · 🏠@joyfullygreenhome · Asian Mom Creator• Baby 4🤰+🐱🐶 · 📍Houston,TX 💌 · 👇Shop my feed
279K
Followers
16.3%
Engagement
3
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ghanaian ♛ American Dutch · Fam of 5 | Travel, Culture, Everyday Life · The Tallest Family You Kind of Know · Building: @octushouse
255K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creating core memories & a healthier low-tox home🏡 · 📍 Seattle | 💌
245K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hi · San Diego
235K
Followers
7.4%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Easy DIYs | Food | Products styling | Humor · TikTok/ YouTube: @iamsarah_sarah · 📍Colorado · Email for collaborations
233K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🩵Toddler Boy + 🎀 Newborn Girl · ✨ Real Life + Positive Motherhood · 2 under 2 | mom finds | Nashville · 👇🏼Shop favorites
225K
Followers
1.9%
Engagement
3
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Raising It Girls☁️🫧👶🏽👧🏽 · Birth/ Motherhood/ Womanhood 🤍💫 · @raisingitgirls 🌙✨🕯 · TikTok: 500K+🪽 · UT🏔️NY🚕BOS⚓️🌊
214K
Followers
17.4%
Engagement
2
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Motherhood• married life• Vegas
205K
Followers
9.6%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Miami 🇯🇲 · ✨Empowering Women to Feel Confident & Stylish · 🎀42, First Time Mom · 🔗Shop🛒 | YT🎥 | Blog📝
201K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Pampers content actually looks like?
See Pampers content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @pampersus over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Pampers is a trademark of its owner. Sup is not affiliated with or endorsed by Pampers. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 304 of 394 brands in the library by creator count. | 24 | 240 recorded collaborating with @pampersus in 12 months |
| Their collaborations | 30 | 272 collaborations recorded in 12 months |
| Median followers | 380K | 745K across all 394 brand pages |
| Median engagement rate | 1.9% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.1 across all 240 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 240 creators collaborating with Pampers, across 272 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Pampers content examples page.
The largest accounts collaborating with Pampers include @emilymariko, @xthuyle, @rissag97, @hannahann, @tushita.h and @hellopalmerfamily. The most frequent is @joyfullygreen, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 380K followers and the median engagement rate is 1.9%.
No. We are not connected to Pampers and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Pampers and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the parenting & family category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Parenting & Family creators by place:
All countries 40US 40UK 40Canadian 40Australian 35New York 40Los Angeles 40Dallas 40London 40Atlanta 40Houston 40Miami 40Sup for brands like Pampers:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPantenePatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Loading the free check