Brand Library · Pets
PetSmart creator content examples
Real creator collaborations with @petsmart from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 157 creators behind posts like these, with real engagement data?
See the top PetSmart creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @petsmart over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
PetSmart is a trademark of its owner. Sup is not affiliated with or endorsed by PetSmart. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the PetSmart creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 341 of 394 brands in the library by creator count | 18 | 233 collaborations recorded in 12 months |
| Creators behind them | 17 | 157 creators recorded collaborating with @petsmart |
| Median views per example | 2.5K | Views are shown only where the creator left them public |
| Median likes per example | 170 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
PetSmart and creators: common questions
Does PetSmart work with creators?
Yes. We have recorded 157 creators collaborating with PetSmart, across 233 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top PetSmart creators page.
Which creators post about PetSmart?
The largest accounts collaborating with PetSmart include @laylathaplaya, @thestadlerfam, @katedavidsun, @meetthechows, @tinkerbellethedog and @samalouisaa. The most frequent is @nile_sphynx, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does PetSmart attract?
Across the 24 biggest creators we recorded, 21% are micro creators (10,000 to 100,000), 67% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above). The median has 195K followers and the median engagement rate is 1.6%.
Is this page affiliated with PetSmart?
No. We are not connected to PetSmart and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PetSmart and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the pets category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Pets creators by place:
All countries 40US 40UK 40Canadian 27New York 31Los Angeles 22London 24San Francisco 22Sup for brands like PetSmart:
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