Brand Library · Pets

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Top influencers and creators posting about PetSmart

These are the 24 biggest creators who collaborated with @petsmart in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 157 creators collaborating with the brand in total.

24creators ranked on this page
157creators recorded collaborating with PetSmart in 12 months
233collaborations recorded
Last updated
Layla the mf kitten🐈‍⬛ profile photo

1.Layla the mf kitten🐈‍⬛

@laylathaplaya
Pets & Animals

The Queen Layla👑 · Catnip enthusiast🍃 · @christianndigilio · 1M+ on YOUTUBE! Check it out! ⬇️

841K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals96%
Fashion & Style4%

Audience gender

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Serena Stadler profile photo

2.Serena Stadler

@thestadlerfam
Pets & Animals

26 | Utah · 🐾 Sharing my life with Remi + Rue · ✨ Pet portraits @_madprints

794K

Followers

6.7%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals81%
Comedy & Humor2%
Film & TV Commentary2%
Health & Wellness2%

Cities

Canyons Village2%

Audience gender

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Kate Davidson profile photo

3.Kate Davidson

@katedavidsun
Travel & Adventure

northern va

676K

Followers

1.8%

Engagement

1

Collabs

Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Travel & Adventure22%
Fashion & Style19%
Pets & Animals19%
Beauty11%

Cities

Los Angeles7%
Topanga7%

Countries

United States63%
Japan25%

Audience gender

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Anny & Rambo profile photo

4.Anny & Rambo

@meetthechows
Pets & Animals

40s life w/ Soup Baby & family · 🌊 Current series: we’re ✨paaaadleboardingg✨ · 👩🏻 @annychow📍WA

472K

Followers

28.1%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals62%
Food & Cooking12%
Beauty8%
Parenting & Family Life6%

Cities

New York1%

Audience gender

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Tinkerbelle The Dog® & Belle profile photo

5.Tinkerbelle The Dog® & Belle

@tinkerbellethedog
Pets & Animals

NYC dog models•actors•travelers · #GossipPups podcast•TikTok: TinkerbelleADog · “FIERCE FABULOUS FLUFF” · 💋by @taylorswift•@arianagrande•@sabrinacarp…

415K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals66%
Film & TV Commentary8%
Fashion & Style5%
Food & Cooking5%

Cities

New York City26%
Montauk13%

Countries

United States100%

Audience gender

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Sama profile photo

6.Sama

@samalouisaa
Food & Cooking

Real food. Real life. Real sass. All in sign language. 🍓 · Partnerships: (no DMs)

359K

Followers

18.6%

Engagement

2

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Food & Cooking34%
Pets & Animals18%
DIY & Crafts11%
Gardening & Homesteading9%

Audience gender

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Katryce profile photo

7.Katryce

@thefunnymomma
Fashion & Style

Food • Fashion • DIYs · ✨Proud Mom of 2 boys (1 on the Spectrum)✨ · DMV 📍| 697k on TikTok · @fete_posh Prom for Moms

341K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Fashion & Style20%
Food & Cooking18%
Parenting & Family Life12%
Beauty11%

Cities

New York3%
Washington2%

Countries

United States93%
Puerto Rico7%

Audience gender

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Adi Gutierrez profile photo

8.Adi Gutierrez

@adigutierrezxoxo
Food & Cooking

Your favorite fat girl · Just sharing my life and what I eat ✨ · 📍Spokane, WA

304K

Followers

1.3%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Food & Cooking54%
Nutrition & Diet8%
Beauty5%
Pets & Animals5%

Cities

Washington1%

Audience gender

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Hannah Maria Wright profile photo

9.Hannah Maria Wright

@hannnahmwright

📍pittsburgh 💍fiancé · lifestyle • fashion • travel • presenter · @loveislandusa szn 5 winner🌴🏆

261K

Followers

3.6%

Engagement

1

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.6%.

Audience gender

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Oatie Meal profile photo

10.Oatie Meal

@oatiemeal
Pets & Animals

🐶 Dog influencer in San Diego / LA🌴 · 📸 Momager: @samijo · 👇 Links, Merch, Cameo + more

252K

Followers

1.8%

Engagement

2

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals81%
Art & Illustration5%
Sports & Athletics3%
Travel & Adventure3%

Cities

San Diego10%
Chicago4%

Countries

United States92%
Portugal4%

Audience gender

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Jenna Ricciardi profile photo

11.Jenna Ricciardi

@thejennaricciardi
Travel & Adventure

👩🏻‍💻Brooklyn Grown - NYC & NJ Life · 🪬Mama 🎙️Yapper ✈️Travel 🧖🏻‍♀️Wellness

232K

Followers

1.0%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Travel & Adventure21%
Beauty14%
Health & Wellness13%
Food & Cooking6%

Cities

Las Vegas6%
New York City4%

Countries

United States93%
Aruba7%

Audience gender

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Rasik Kaiser profile photo

12.Rasik Kaiser

@rasikkaiser
Home Decor & Interior Design

NYC Cat Dad · It’s all in the details

196K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Home Decor & Interior Design13%
Local Things to Do13%
Real Estate & Property13%
Travel & Adventure13%

Cities

New York City40%
Dallas20%

Countries

United States80%
Argentina5%

Audience gender

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Alessandra profile photo

13.Alessandra

@livin.mivida.ale
Travel & Adventure

🏡Southern California · Latina Travel Lifestyle Disney Mom · 4 kids & 2🐶 @livinmivida.travels @itstheterrys #TravelCreator

194K

Followers

1.0%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Travel & Adventure46%
Parenting & Family Life12%
Fashion & Style8%
Beauty7%

Cities

Dallas16%
Pigeon Forge4%

Countries

United States62%
Spain11%

Audience gender

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Chiara Aceto-Kyser profile photo

14.Chiara Aceto-Kyser

@chiaraacetokyser
Fashion & Style

clothes and cats | TAMPA ★ wlw · shop my looks & more ↓

194K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Fashion & Style66%
Pets & Animals7%
Beauty4%
Travel & Adventure4%

Cities

Tampa10%
New York2%

Countries

United States100%

Audience gender

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Bentley Boo Bear 🐻 profile photo

15.Bentley Boo Bear 🐻

@bentleythebernese360
Pets & Animals

🇵🇱 Born in Poland (1-1-19) · 🐶 Bernese Mountain Dog · 📍 PNW

144K

Followers

—

Engagement

2

Collabs

Post categories

Pets & Animals24%
Parenting & Family Life11%
Food & Cooking8%
Personal Development & Motivation7%

Cities

Council Crest Park1%
Seaside1%

Audience gender

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Roku the Shih Tzu profile photo

16.Roku the Shih Tzu

@its.me.roku.the.shihtzu
Pets & Animals

🐶 pet lifestyle & ✈️ travel · 🏡 seattle, wa ↟𖠰☀︎ᨒ↟𖠰 · 🗳️ vote for me - pet lovers choice awards⇩

142K

Followers

1.8%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals92%
Local Things to Do6%
Luxury Travel & Hotels3%

Cities

Los Angeles3%
Osaka3%

Countries

United States80%
Japan20%

Audience gender

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Blue + Millie & Sarah profile photo

17.Blue + Millie & Sarah

@marriedgoldens
Pets & Animals

📩 collabs: 𝐦𝐚𝐫𝐫𝐢𝐞𝐝𝐠𝐨𝐥𝐝𝐞𝐧𝐬@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 · 🌵 Arizona | UGC, lifestyle, chaos & humor · 🌼 prearranged golden retriever marriage💍 · 👇🏼 fav products & discou…

120K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals89%
Comedy & Humor6%
Spirituality & Mindfulness6%

Audience gender

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Abbey Lane profile photo

18.Abbey Lane

@abbeylanephillipss
Travel & Adventure

Your guide to a good time 🎟️✨ · Travel • Style • Food • VIP Experiences · 📍TX, OK, FL, & beyond · PR/Collabs:

104K

Followers

—

Engagement

1

Collabs

Post categories

Travel & Adventure42%
Restaurants & Cafes & Bars13%
Luxury Travel & Hotels11%
Local Things to Do10%

Cities

Austin18%
Isla Mujeres18%

Countries

United States68%
Mexico32%

Audience gender

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Nile Sphynx profile photo

19.Nile Sphynx

@nile_sphynx
Pets & Animals

𝑵𝒊𝒍𝒆 · 🍊Orange county,California · 💻Collab: · 👩 sphynx_mom9.4

103K

Followers

—

Engagement

10

Collabs

Post categories

Pets & Animals29%

Audience gender

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Bowie profile photo

20.Bowie

@thegoldenboy_bowie
Pets & Animals

🥔 a floofy potato · 🌊 san diego · ✨ smiling & causing mild chaos ✨

84K

Followers

23.6%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals91%
Comedy & Humor9%

Cities

Beverly Hills9%
Rodeo Drive9%

Audience gender

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Colony House profile photo

21.Colony House

@colonyhouse
Music & Singing

77 The Album Out Now · Text us:

83K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Music & Singing85%
Streetwear & Sneaker Culture8%
Weddings & Events8%

Cities

Kansas City23%
Omaha23%

Countries

United States98%
Canada2%

Audience gender

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Isela Sanchez profile photo

22.Isela Sanchez

@fitwithisela
Fitness & Workouts

JUST PUTTING THE GIRLIES ON 🤍 · DMV Lifestyle + Gym + Skincare · 📍 Maryland · owner of @photographybyisela · 💌: collabs · ⬇️all links

76K

Followers

0.4%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Fitness & Workouts42%
Personal Development & Motivation14%
Beauty12%
Restaurants & Cafes & Bars8%

Cities

Rockville2%
Washington2%

Countries

United States85%
Colombia8%

Audience gender

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Blaire Frey profile photo

23.Blaire Frey

@freshprinceofbuhlaire
Parenting & Family Life

🪩WELCOME TO THE PARTY · 🩵not a regular mom, a cool mom · 🎤CEO of garage performances · 📍Georgia · 🫶🏼represented by @jabberhaus

74K

Followers

8.3%

Engagement

1

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Parenting & Family Life32%
Music & Singing11%
Fashion & Style9%
Pets & Animals8%

Cities

Crete2%
Munich2%

Countries

Austria25%
Greece25%

Audience gender

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Shaggy The Golden One profile photo

24.Shaggy The Golden One

@shaggythegoldenone
Pets & Animals

❤️I'm Shaggy, I love my Golden life 🐕.Come enjoy my daily posts I promise I will make your day. @shaggythegoldenone

67K

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.6%.

Post categories

Pets & Animals93%
Sports & Athletics5%
Film & TV Commentary2%

Cities

Toronto2%

Audience gender

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Want to see what their PetSmart content actually looks like?

See PetSmart content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @petsmart over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

PetSmart is a trademark of its owner. Sup is not affiliated with or endorsed by PetSmart. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the PetSmart creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 341 of 394 brands in the library by creator count.24157 recorded collaborating with @petsmart in 12 months
Their collaborations37233 collaborations recorded in 12 months
Median followers195K745K across all 394 brand pages
Median engagement rate1.6%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.51.5 across all 157 creators

FAQ

PetSmart and creators: common questions

Yes. We have recorded 157 creators collaborating with PetSmart, across 233 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the PetSmart content examples page.

The largest accounts collaborating with PetSmart include @laylathaplaya, @thestadlerfam, @katedavidsun, @meetthechows, @tinkerbellethedog and @samalouisaa. The most frequent is @nile_sphynx, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 21% are micro creators (10,000 to 100,000), 67% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above). The median has 195K followers and the median engagement rate is 1.6%.

No. We are not connected to PetSmart and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PetSmart and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the pets category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does PetSmart work with creators?

Yes. We have recorded 157 creators collaborating with PetSmart, across 233 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the PetSmart content examples page.

Which creators post about PetSmart?

The largest accounts collaborating with PetSmart include @laylathaplaya, @thestadlerfam, @katedavidsun, @meetthechows, @tinkerbellethedog and @samalouisaa. The most frequent is @nile_sphynx, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does PetSmart attract?

Across the 24 biggest creators we recorded, 21% are micro creators (10,000 to 100,000), 67% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above). The median has 195K followers and the median engagement rate is 1.6%.

Is this page affiliated with PetSmart?

No. We are not connected to PetSmart and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PetSmart and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the pets category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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