Brand Library · Athleisure & apparel
Set Active creator content examples
Real creator collaborations with @setactive from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 407 creators behind posts like these, with real engagement data?
See the top Set Active creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @setactive over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Set Active is a trademark of its owner. Sup is not affiliated with or endorsed by Set Active. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Set Active creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 226 of 240 brands in the library by creator count | 18 | 615 collaborations recorded in 12 months |
| Creators behind them | 10 | 407 creators recorded collaborating with @setactive |
| Median views per example | 4K | Views are shown only where the creator left them public |
| Median likes per example | 313 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Set Active and creators: common questions
Does Set Active work with creators?
Yes. We have recorded 407 creators collaborating with Set Active, across 615 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Set Active creators page.
Which creators post about Set Active?
The largest accounts collaborating with Set Active include @jordynjones, @christinakirkman, @daisyykent, @kristenmcatee, @thedavisstandard and @callascleaneats. The most frequent is @the.dailyrule, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Set Active attract?
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 359K followers and the average engagement rate is 2%.
Is this page affiliated with Set Active?
No. We are not connected to Set Active and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Set Active and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the athleisure & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fitness creators by place:
US 33UK 35Canadian 38Australian 40French 20German 20Spanish 25Dutch 28Japanese 22Irish 32New York 38Los Angeles 40Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like Set Active:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.