Creator Directory
The 40 biggest fashion creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 156 fashion creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
559K
Avg views
Modest engagement. Bottom 29% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Tara Milk Tea · Sydney ☁️ ——
1.4M
Followers
0.8%
Engagement
161K
Avg views
Average engagement. Top 43% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›👶🏽 @babycubsandladylumps Live•Love•Embrace🧿🇦🇺@tsatalent · Purpose entrepreneur @figur_co @statusco.republic @moira.muse · Content creator🏆
746K
Followers
0.3%
Engagement
293K
Avg views
Modest engagement. Bottom 29% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Like no other.
428K
Followers
0.0%
Engagement
11K
Avg views
Low engagement. Bottom 3% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney | Australia
324K
Followers
—
Engagement
14K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Brisbane, Australia · tiktok/yt: carragh.m
301K
Followers
6.6%
Engagement
137K
Avg views
Exceptional engagement. Top 6% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m funny on stories. · Style | Beauty | Travel | Fragrance | Foodie · Behind the Vale on Substack
296K
Followers
1.4%
Engagement
254K
Avg views
Strong engagement. Top 17% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My book STYLED is OUT NOW in paperback, e-book & audiobook 💕 · Published by @penguinbooksaus 📕 · Find your closest stockist or a book launch near you…
284K
Followers
0.4%
Engagement
46K
Avg views
Modest engagement. Bottom 37% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›syd · @myvintagepleasure & @thegroupchat
282K
Followers
0.4%
Engagement
239K
Avg views
Average engagement. Bottom 40% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌼 an australian mag for the creative community · 🌼 tag us with #frankiemagazine or #frankieinthewild
265K
Followers
0.1%
Engagement
37K
Avg views
Modest engagement. Bottom 17% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Underpaid CEO of 2 toddlers who thinks a cute outfit can solve all her problems & renovates @casa.desanctis like it’s therapy. Shop my outfits👇🏼
235K
Followers
—
Engagement
23K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Marketing girl, lover of all things beautiful & mum to a toddler + identical twin girls. · @bygeethelabel
230K
Followers
1.1%
Engagement
109K
Avg views
Average engagement. Top 34% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Syd - Adl 🇦🇺
230K
Followers
0.8%
Engagement
76K
Avg views
Average engagement. Top 46% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Gold Coast, Australia
223K
Followers
0.1%
Engagement
7.4K
Avg views
Modest engagement. Bottom 17% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🦋 eora (sydney) 🦋 · fashion, hair, lifestyle & travel · 🖍 @tarachandra_art · ⋆𐙚₊˚⊹ ᡣ𐭩⊹˚₊𐙚⋆
211K
Followers
0.6%
Engagement
23K
Avg views
Average engagement. Bottom 49% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne based writer, creator & Elke’s mum. · @TheTraitorsAU 🥀🗡️ · Ambassador: @Dementia_Australia · Management: @IconManagement · Links:
207K
Followers
1.4%
Engagement
60K
Avg views
Strong engagement. Top 20% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney 🇦🇺 · Busy at @tobemanagement · Reimagining iconic styles at @luxurykultureofficial · Proud Mom
182K
Followers
0.1%
Engagement
51K
Avg views
Low engagement. Bottom 6% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›CURRENTLY OFFLINE · 🎙️ Professional Big Mouth · 🌎Traveler Not A Tourist · Melbourne, Australia
156K
Followers
1.1%
Engagement
43K
Avg views
Average engagement. Top 29% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Co Founder @homegrownkidsau 🧵|charity ambassador @thekidsfoundation 💫| @nicericebyriverina 👨🌾| friend of @toyota_aus | mgt:
146K
Followers
1.3%
Engagement
77K
Avg views
Average engagement. Top 26% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Wangal · curve | lifestyle | books | f1 · all enquiries:
119K
Followers
—
Engagement
69K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Artisanal | Natural Fibres ~ Bloomingdales, Four Seasons, Anthropologie, Free People, Ritz Carlton · @lornamurrayloves for Behind The Scenes ✨
117K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 11% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📧 Collabs + invites - Dm or email · 📍ℙ𝕒𝕥𝕚𝕒𝕝𝕒 / 𝕄𝕖𝕝𝕓𝕠𝕦𝕣𝕟𝕖🇦🇺🌼
116K
Followers
1.1%
Engagement
34K
Avg views
Average engagement. Top 31% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Living my life out here in 🇦🇺 and of course around the world 🌍 · 🌊 @redbullsurfing & @ripcurl_women Athlete
114K
Followers
1.4%
Engagement
43K
Avg views
Strong engagement. Top 23% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›outfits for busy girls 🍸 · building @sesame___house | brisbane
109K
Followers
4.2%
Engagement
289K
Avg views
Strong engagement. Top 11% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🦋 SPREAD LOVE, BE KIND, BE YOU · 👭 Syd, AUS • @thisgirlcan.au · ✨ @musclerepublic @LSKD ‘ERINLOUISE’ · ♾️ @manu_taylor
104K
Followers
5.7%
Engagement
93K
Avg views
Exceptional engagement. Top 9% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Join @chrissieswan & @jackcharles 2-4pm weekdays on the Nova Network 🎙 · Catch up with the pod 👇
103K
Followers
0.2%
Engagement
16K
Avg views
Modest engagement. Bottom 26% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Style, beauty & travel🖤 · 📍Perth, Australia · Shop my outfits👇🏼
100K
Followers
—
Engagement
36K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍san diego, ca | @vanderbiltu ☆ · tiktok: miawilsonn4 (130K+)
99K
Followers
16.1%
Engagement
55K
Avg views
Exceptional engagement. Top 3% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›neutral outfits…mostly · Tik tok: alishasecic · 📍 Melbourne
88K
Followers
0.2%
Engagement
6.1K
Avg views
Modest engagement. Bottom 23% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›creator • stylist • small-business consultant · owner @graceandlucy_ · 📍based in brisbane, australia
86K
Followers
0.0%
Engagement
4.4K
Avg views
Low engagement. Bottom 1% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Petite person wearing stuff · Sydney-based lawyer & mum of boys
86K
Followers
0.3%
Engagement
19K
Avg views
Modest engagement. Bottom 34% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌏📍 melbourne | 🇦🇺 · 🦋✨ foodie | lifestyle | fashion & beauty | travel | UGC
82K
Followers
—
Engagement
12K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne | 🇦🇺 · Face reveal coming soon
80K
Followers
0.9%
Engagement
79K
Avg views
Average engagement. Top 37% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›making everyday feel more elevated ✨ · fashion, beauty, family, travel · gold coast, australia
77K
Followers
0.1%
Engagement
6.3K
Avg views
Low engagement. Bottom 9% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Men's Fashion + Lifestyle · Sydney, Australia
75K
Followers
0.5%
Engagement
23K
Avg views
Average engagement. Bottom 43% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TOTAL GLAMOUR · diva entertainer of the year ‘25 · 𝓃𝑜𝓃-𝒷𝒾𝓃𝒶𝓇𝓎 𝒻𝒾𝓃𝑒𝓇𝓎 from down under! · 𝔠𝔬𝔫𝔱𝔞𝔠𝔱 📧:
75K
Followers
0.1%
Engagement
4.6K
Avg views
Low engagement. Bottom 14% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melissa/Lissi🧚🏻♀️ · Affordable Style With A Touch Of Luxe | 10.7kTikTok 7.5kYouTube · Sydney Content Creator UGC
74K
Followers
0.5%
Engagement
50K
Avg views
Average engagement. Bottom 46% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›making any latex fantasy a reality · Sydney 🇦🇺
63K
Followers
2.9%
Engagement
26K
Avg views
Strong engagement. Top 14% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›My life, my fits, my family · Melb, AUS 📍
58K
Followers
0.9%
Engagement
36K
Avg views
Average engagement. Top 40% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍AU · Creative consultant, fashion & beauty · By day at @sundaebody · After hours at @acontentaffair · MGMT:
55K
Followers
0.8%
Engagement
5.8K
Avg views
Average engagement. Top 49% of the 35 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators in Australia, free on a strategy call.
We track at least 156 fashion creators with a verified home base in Australia, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Fashion creators elsewhere:
US40UK40Canadian40French40Spanish40German40Italian40Dutch40Japanese40Korean29Irish40Portuguese35Swedish23New York40London40Los Angeles40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40San Francisco40Nashville40Washington40San Diego40Philadelphia39Boston40Austin40Vancouver40Other niches in Australia:
Food & Drink40Beauty40Fitness39Travel40Parenting & Family35Lifestyle40Music & Dance40Art & Photography29Entertainment29On YouTube:
Fashion YouTubers40Brand categories:
Apparel & Accessories710 brandsClothing407 brandsShoes86 brandsJewelry54 brandsSoftware189 brandsMobile Apps104 brandsBrands these creators work with:
Abbott LyonAbercrombie & FitchAbout YouAdidasAdobeAelfric EdenAerieAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAnthropologieAritziaASICSASOSAthletaAYBLBanana RepublicBershkaBest BuyBeyond YogaboohooBrooks RunningBumbleCalvin KleinCanvaCapCutCarharttCarolina HerreraChanelCharles & KeithCiderCoachComfrtConverseCostcoCotton OnCrocsCupsheCVSDaniel WellingtonDepopDFYNEDieselDillard'sDiorDolce VitaDuolingoeBayEdiktedEtsyEvry JewelsFableticsFanaticsFashion NovaFIGSFortniteFree PeopleGapGarageGarminGucciGymsharkH&MHalaraHello MollyHiggsfield AIHobby LobbyHOKAHollisterHot TopicJ.CrewKate SpadeKendra ScottKohl'sLevi'sLewkinLouis VuittonLowe'sLSKDLululemonLulusMacy'sMangoMejuriMichael KorsMicrosoftMinisoMiu MiuNA-KDNew BalanceNextNikeNordstromNuulyOakleyOh PollyOld NavyOner ActivePacSunPandoraPatagoniaPeppermayoPinterestPradaPrettyLittleThingPrimarkPrincess PollyPumaQuinceRalph LaurenRay-BanRent the RunwayRevolveRunnaSaint LaurentSalomonSam's ClubSauconySavage X FentySet ActiveSézaneSHEINShopifySKIMSSpanxSpotifySteve MaddenStravaTargetTecovasTemuTiffany & Co.TorridUberUGGUnder ArmourUniqloUrban OutfittersValentinoVansVictoria's SecretVintedVuoriWalmartWhatnotWhite FoxYoungLAZalandoZaraZazzleZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 156 fashion creators in Australia and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersFashion in Australia vs all 11,056 creators across our published pages | 118K | 77K |
| Median engagement rate | 0.6% | 1.1% |
| Median average views | 40K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fashion creators in Australia. We track at least 156 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 118K followers, and the median engagement rate across the page is 0.6%. By size, 35% are micro creators (10,000 to 100,000), 57% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above).
Ella Christo 🧿 (@ellachristo) has the largest following on this page at 2M. Follower count is not the same as performance though. Mia Wilson (@miawilsonn) has the highest engagement rate here at 16.07%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Food & Cooking. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Melbourne, Sydney and Brisbane. By country, the most mentioned are Australia, United States and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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