Creator Directory
The 40 biggest fashion creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 262 fashion creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
559K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tara Milk Tea · Sydney ☁️ ——
1.4M
Followers
0.8%
Engagement
161K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Woman. · 🇦🇺 @tammintravels
1.3M
Followers
0.3%
Engagement
244K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@justengagedpodcast🎙️ · Founder @clubsundayofficial · 🏝️ @loveisland s9 @loveislandau · Au: · Uk:
925K
Followers
0.1%
Engagement
212K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👶🏽 @babycubsandladylumps Live•Love•Embrace🧿🇦🇺@tsatalent · Purpose entrepreneur @figur_co @statusco.republic @moira.muse · Content creator🏆
746K
Followers
0.3%
Engagement
293K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sporty spice 🌶️ · fitness ◦ combat ◦ mamacita · @oneractive code: DUA
500K
Followers
1.8%
Engagement
166K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Like no other.
428K
Followers
0.0%
Engagement
11K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Australian in NYC. I love wine (WSET L2), outfits, my loft apartment & my Frenchie |
345K
Followers
2.3%
Engagement
227K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney | Australia
324K
Followers
0.0%
Engagement
14K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Brisbane, Australia · tiktok/yt: carragh.m
301K
Followers
6.6%
Engagement
137K
Avg views
Exceptional engagement. Top 9% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m funny on stories. · Style | Beauty | Travel | Fragrance | Foodie · Behind the Vale on Substack
296K
Followers
1.4%
Engagement
254K
Avg views
Average engagement. Top 29% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My book STYLED is OUT NOW in paperback, e-book & audiobook 💕 · Published by @penguinbooksaus 📕 · Find your closest stockist or a book launch near y…
284K
Followers
0.4%
Engagement
46K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›syd · @myvintagepleasure & @thegroupchat
282K
Followers
0.4%
Engagement
239K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion/Outfit inspo+travel+lifestyle · 🏆AiMCO AWARD WINNER: Best Fashion Creator 2022 Founder:@syaay.the.label · 🇷🇸🇦🇺Melb ⚽️Mum of 3♡ mgmt:@sil…
280K
Followers
0.3%
Engagement
56K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Stylist for curves 🇱🇧🇦🇺 · Ambassador @fashionnovacurve · Collaborations 💌 · Modeling 💌
267K
Followers
0.5%
Engagement
33K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌼 an australian mag for the creative community · 🌼 tag us with #frankiemagazine or #frankieinthewild
265K
Followers
0.1%
Engagement
37K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›in melbourne 🇦🇺✞ · 10x national diving champ | commonwealth games athlete · new vlogs on youtube @hasitha_s ♡
260K
Followers
14.6%
Engagement
165K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mama, living with T1 💉 · Creating with creatives. · 🇦🇺 KULT · 🇺🇸 PHOTOGENICS
259K
Followers
0.0%
Engagement
96K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Hong Kong · ✈️ Your new mate with a suit obsession and travel advice · 🎥 Who am I? Watch the first post
241K
Followers
1.9%
Engagement
182K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Underpaid CEO of 2 toddlers who thinks a cute outfit can solve all her problems & renovates @casa.desanctis like it’s therapy. Shop my outfits👇🏼
235K
Followers
0.0%
Engagement
23K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Marketing girl, lover of all things beautiful & mum to a toddler + identical twin girls. · @bygeethelabel
230K
Followers
1.1%
Engagement
109K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Syd - Adl 🇦🇺
230K
Followers
0.8%
Engagement
76K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☕️ navigating my 20s so you feel less alone in yours · 🤎 productivity, food, fashion & romantising the everyday · ✉️ collab/PR
227K
Followers
2.3%
Engagement
9.7K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Gold Coast, Australia
223K
Followers
0.1%
Engagement
7.4K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🦋 eora (sydney) 🦋 · fashion, hair, lifestyle & travel · 🖍 @tarachandra_art · ⋆𐙚₊˚⊹ ᡣ𐭩⊹˚₊𐙚⋆
211K
Followers
0.6%
Engagement
23K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@scluxebeauty · @posieskin.official · sydney | bangkok
201K
Followers
2.4%
Engagement
165K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney 🇦🇺 · Busy at @tobemanagement · Reimagining iconic styles at @luxurykultureofficial · Proud Mom
182K
Followers
0.1%
Engagement
51K
Avg views
Low engagement. Bottom 6% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›AUS/NYC @fashionnova · 🍒| BTS on Twitch
173K
Followers
14.4%
Engagement
291K
Avg views
Exceptional engagement. Top 6% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney, Australia · Management:
169K
Followers
0.5%
Engagement
53K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Civil Engineer · 🌍 sharing the best places to shop, eat, and see · 📍Brisbane · Dec- Bali & Sri Lanka
161K
Followers
0.1%
Engagement
25K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›CURRENTLY OFFLINE · 🎙️ Professional Big Mouth · 🌎Traveler Not A Tourist · Melbourne, Australia
156K
Followers
1.1%
Engagement
43K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›* 🎙️ @magicfm · * 🏡 @escape_country · * RHSChelseaFlowerShow🌸 · * MidsomerMurdersMayhem Podcast · * WantedDownUnder 🇦🇺🇳🇿
156K
Followers
1.1%
Engagement
102K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creepy Barbie LA/NY · A model, idiot · @newiconny @_bountyla · Partnerships: · @sayyesla @andys_weho
155K
Followers
4.0%
Engagement
92K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Co Founder @homegrownkidsau 🧵|charity ambassador @thekidsfoundation 💫| @nicericebyriverina 👨🌾| friend of @toyota_aus | mgt:
146K
Followers
1.3%
Engagement
77K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏻⚖️ lawyer | fashion | beauty | lifestyle · 🇵🇭🇦🇺 melbourne, australia
122K
Followers
0.0%
Engagement
4.7K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Building @ada.alldayattire · @pearlacademy @torrensuni 🇦🇺 · Wiiings at @redbullindia · 👻 fd_vanshika · E :
122K
Followers
0.3%
Engagement
29K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›aussie american · 📍 london · @fashionnova
121K
Followers
0.1%
Engagement
33K
Avg views
Low engagement. Bottom 9% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Gold Coast•AUS · @oneractive Move Ambassador| LIVKELLY
121K
Followers
0.0%
Engagement
60K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Wangal · curve | lifestyle | books | f1 · all enquiries:
119K
Followers
0.0%
Engagement
69K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Artisanal | Natural Fibres ~ Bloomingdales, Four Seasons, Anthropologie, Free People, Ritz Carlton · @lornamurrayloves for Behind The Scenes ✨
117K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 12% of the 40 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators in Australia, free on a strategy call.
We track at least 262 fashion creators with a verified home base in Australia, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Fashion creators elsewhere:
US40UK40Canadian40Irish40New York40London40Los Angeles40Miami40Toronto40Atlanta40Chicago40Dallas40Houston40San Francisco40Washington40Nashville40San Diego40Austin40Boston40Vancouver40Philadelphia38Sydney40Orlando40Seattle40Las Vegas38Other niches in Australia:
Food & Drink40Beauty40Fitness40Travel40Parenting & Family40Lifestyle40Music & Dance40Art & Photography40Entertainment29Brand categories:
Mobile Apps92 brandsThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 262 fashion creators in Australia and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersFashion in Australia vs all 8,749 creators across our published pages | 233K | 89K |
| Median engagement rate | 0.5% | 1.1% |
| Median average views | 72K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fashion creators in Australia. We track at least 262 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 233K followers, and the average engagement rate across the page is 1.8%. By size, 88% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above).
Ella Christo 🧿 (@ellachristo) has the largest following on this page at 2M. Follower count is not the same as performance though. Yash (@yashodadesilva) has the highest engagement rate here at 14.56%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Fitness & Workouts. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Melbourne, Sydney and New York. By country, the most mentioned are Australia, United States and United Kingdom. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 fashion creators in Australia. We track at least 262 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 233K followers, and the average engagement rate across the page is 1.8%. By size, 88% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above).
Ella Christo 🧿 (@ellachristo) has the largest following on this page at 2M. Follower count is not the same as performance though. Yash (@yashodadesilva) has the highest engagement rate here at 14.56%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Fitness & Workouts. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Melbourne, Sydney and New York. By country, the most mentioned are Australia, United States and United Kingdom. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›