Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @primark in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,766 creators collaborating with the brand in total.
InStyle NOW
4.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Presenter · Mam to Jude & a little bump 💙 · 🏡 @ourbonniebarn · 💚 @samaritanscharity ambassador
2.5M
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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✨Cuento cosas y escucho bien · 👠Me gusta la certeza sin alcohol · 📕Acentúo “sólo” y “guión” · 💫Contacto:
1.6M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sunday Times Best Selling Author📖 · 🎥Georgia&Tommy Happy Essex After ITV2 & ITVX · 🎥BABY STEPS ITVX · 📧 Agent: · @georgiakhome
1.6M
Followers
0.4%
Engagement
3
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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All enquiries - @triple_sgroup
1.5M
Followers
4.0%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London, UK · 👟 #whatsurgirlwearing
1.3M
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@elledecorationfr décrypte les tendances #déco, #design, les styles et révèle les talents de demain. Une source d’#inspiration pour votre #maison 🛋️
1.2M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Our podcast ☕️ @teawiththetwins
1.2M
Followers
2.3%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
✨ Fashion, Family, Faith · 🎙️ @sponsoredbyjesuspodcast · ✝️ Boston Women’s Christian Event ↓
1.1M
Followers
2.2%
Engagement
9
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍nyc · motherhood, beauty, fashion & everyday moments ✨
1.1M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Elevating the everday and romanticising the little moments ✨ · Hair, beauty and home @laurabyrneshome · UK size 10 & height 5’4
1M
Followers
0.7%
Engagement
2
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍Scottish · 🤍Style▫️Beauty▫️Travel · 🤍Tall 5.10 size 12
997K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›5’4 | Mid-Size 12 💖 · Dressing for every occasion, always.✨ · Management: 📩 · Shop all outfits below ⤵️👇🏻
982K
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Former Stylist & Company Personal Shopping Expert. · Shop my outfits here 👇🏼
864K
Followers
0.6%
Engagement
3
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Outfit ideas + lifestyle inspo · Co Founders @watthebrand · @sarahtankelellis & @philippabloom 🤍 · London, UK
804K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Voice for Women | Broadcaster | DJ · 🥇No.1 Sunday Times bestseller · ✍🏻 BIMBO 💖 · 🎙️ @thismorning · 🤱🏼 Alf & Ada's mama
790K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗺️ Manchester, UK · 👇🏼 shop my Amazon storefront below
786K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
3
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Legendary Global MakeUp Artist · BBC GLOWUP JUDGE · Brand partnerships · VALIDATED The make up of Val Garland · TikTok @thevalgarland
774K
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder: @feelwavy · I host things
686K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✞ Jeremiah 29:11 · Founder @wearetambala · snapchat & tiktok - kazkamwi
658K
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @theacaigirls 💫 · Le Cordon Bleu trained Chef · Best Home Cook BBC1 🤌🏼
645K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Primark content actually looks like?
See Primark content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @primark over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Primark is a trademark of its owner. Sup is not affiliated with or endorsed by Primark. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 59 of 240 brands in the library by creator count. | 24 | 1,766 recorded collaborating with @primark in 12 months |
| Their collaborations | 43 | 3,453 collaborations recorded in 12 months |
| Median followers | 1M | 1M across all 240 brand pages |
| Median engagement rate | 0.6% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.8 | 2.0 across all 1,766 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,766 creators collaborating with Primark, across 3,453 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Primark content examples page.
The largest accounts collaborating with Primark include @instylemagazine, @scarlettmoffatt, @emilyshak, @byanamilan, @georgiakousoulou and @coleen_rooney. The most frequent is @vivacious.honey, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the average engagement rate is 0.9%.
No. We are not connected to Primark and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Primark and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like Primark:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.