Brand Library · Sportswear

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Top creators posting about Under Armour

These are the 24 biggest creators who collaborated with @underarmour in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 377 creators collaborating with the brand in total.

24creators ranked on this page
377creators recorded collaborating with Under Armour in 12 months
578collaborations recorded
Last updated
❕wunna❕🥷🏻✝️ profile photo

1.❕wunna❕🥷🏻✝️

@gunna
Music & Singing

GOD SON 🙏🏽 DRIP INFLUENCER 🐍💦 | GUNNAWUNNA ♊️ SHADYBABY ✝️ SLIMEY & SHADY 💎 · CAPITAL 🅿️

6.2M

Followers

5.2%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 24 creators here, where the median is 1.1%.

Post categories

Music & Singing31%
Fashion & Style15%
Health & Wellness15%
Business & Entrepreneurship8%

Cities

Atlanta8%
Brooklyn8%

Countries

United States38%
Canada8%

Audience gender

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Chiara Biasi profile photo

2.Chiara Biasi

@chiarabiasi
Fashion & Style

in elenco agcom

4.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style29%
Beauty10%
Health & Wellness9%
Personal Development & Motivation9%

Cities

Ibiza9%
Milan5%

Countries

Italy16%
Spain10%

Audience gender

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Rachael Kirkconnell profile photo

3.Rachael Kirkconnell

@rachaelkirkconnell
Food & Cooking

1.2M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 19% of the 24 creators here, where the median is 1.1%.

Post categories

Food & Cooking24%
Beauty20%
Fashion & Style7%
Nature & Outdoors7%

Cities

London4%
Atlanta2%

Countries

United Kingdom4%
Japan2%

Audience gender

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Thulani Chipanga profile photo

4.Thulani Chipanga

@thulani_chipanga
Fitness & Workouts

Fitness Enthusiast| HIIT |Strength |Functional · 🏋🏽‍♂️ @underarmour · ⚡ @npl_international · Code : ThulaniC15 · DM "START"

1.2M

Followers

0.9%

Engagement

3

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts93%
Personal Development & Motivation7%

Audience gender

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Lou Young III profile photo

5.Lou Young III

@louuuyoung
Film & TV Commentary

2026 NAACP IMAGE AWARD NOMINATED @thelouyoungshow @coachshlouuu @louuuyoungfitness @hopefinders_cyf

1.2M

Followers

3.8%

Engagement

9

Collabs

Strong engagement. Top 24% of the 24 creators here, where the median is 1.1%.

Post categories

Film & TV Commentary33%
Sports & Athletics21%
Comedy & Humor14%
Fitness & Workouts7%

Cities

Atlanta1%
London1%

Countries

United Kingdom1%
United States1%

Audience gender

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RobertAnthony Cruz profile photo

6.RobertAnthony Cruz

@coach.rac

RAC taught me ⚾️ · @racreacts · 🍌Savannah Banana · LETS GROW

917K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 1.1%.

Audience gender

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Sal profile photo

7.Sal

@journeywithsal
Fitness & Workouts

Hi 👋🏾 I’m Sal · Started at 725lbs · Currently ⬇️ 241lbs

818K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts24%
Food & Cooking13%
Sports & Athletics12%
Travel & Adventure10%

Cities

Detroit1%
Kansas City1%

Countries

United States3%
Missouri1%

Audience gender

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Matt Tralli profile photo

8.Matt Tralli

@matttralli5
Fitness & Workouts

Former D1 & Professional Athlete 🏈 · New York | Los Angeles 📍 · NCCPT, PPSC 📚 · Training App ⬇️⬇️⬇️

811K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts75%
Personal Development & Motivation6%
Sports & Athletics6%
Nutrition & Diet3%

Cities

Scottsdale4%
Los Angeles4%

Countries

United States12%
Canada3%

Audience gender

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Patrick Biedenkapp profile photo

9.Patrick Biedenkapp

@pilotpatrick

👨🏼‍✈️ Your Private Jet Captain · ✈️ Flights | Adventures | Biohacking · 🐶 CoPilot @captain.coco.maltipoo · ✨ Too fly to stay on the ground

693K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 24 creators here, where the median is 1.1%.

Audience gender

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Cyprien Boustiha profile photo

10.Cyprien Boustiha

@itscyp
Comedy & Humor

un américain in france · 📍Paris · Biz 🇺🇸 - · Biz 🇫🇷 -

679K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 1.1%.

Post categories

Comedy & Humor14%
Fashion & Style14%
Travel & Adventure14%
Esports & Gaming7%

Cities

Paris14%

Countries

France36%
Algeria7%

Audience gender

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Marco Arrieta profile photo

11.Marco Arrieta

@lifestylebymarco
Luxury Travel & Hotels

Lifestyle | Menswear | Luxury Hotels & Restaurants · Currently: #TRAVELING · MIAMI/MILAN. Worldwide. 🌎

615K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 1.1%.

Post categories

Luxury Travel & Hotels39%
Restaurants & Cafes & Bars25%
Fashion & Style19%
Travel & Adventure7%

Cities

London10%
Berlin8%

Countries

Germany19%
United States17%

Audience gender

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I11 E D V Z Ʌ 👾 profile photo

12.I11 E D V Z Ʌ 👾

@meduzamusic
Music & Singing

MEDUZA³ · Grammy Nominated 🥇 · Just 3 guys from Milan: Simone, Mattia e Luca 🇮🇹 · Our label @aeternarecords 📀

614K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.1%.

Post categories

Music & Singing74%
Local Things to Do12%
Travel & Adventure9%
Photography & Videography3%

Cities

Ibiza21%
Birmingham9%

Countries

Spain29%
United Kingdom18%

Audience gender

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Ciaran Mark Davies profile photo

13.Ciaran Mark Davies

@ciarandaviesss
Fashion & Style

UK & USA 📍 · Exclusively represented @ballmgmt

496K

Followers

1.5%

Engagement

3

Collabs

Average engagement. Top 38% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style20%
Fitness & Workouts13%
Beauty11%
Travel & Adventure11%

Cities

London6%
Los Angeles6%

Countries

United Kingdom18%
United States10%

Audience gender

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KatNia Watkins profile photo

14.KatNia Watkins

@katniawatkins
Personal Development & Motivation

HBIC of @maincharactergroupchat · building a business the lazy way · tech, tools & systems for ambitious babes · 👇 group chat, links + resources 💖

483K

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Personal Development & Motivation31%
Books & Literature8%
Health & Wellness8%
Comedy & Humor6%

Cities

Norfolk5%
Virginia1%

Countries

United States5%
United Kingdom1%

Audience gender

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Haley & Hanna Cavinder profile photo

15.Haley & Hanna Cavinder

@cavindertwins
Fitness & Workouts

co-founder @azucartequila · @underarmour · @ghostenergy · head of @teamtwinbasketball · Join our workout app, TWOGETHER

453K

Followers

0.4%

Engagement

3

Collabs

Modest engagement. Bottom 24% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts15%
Sports & Athletics13%
Health & Wellness10%
Weddings & Events9%

Cities

Dallas2%
California1%

Countries

United States8%

Audience gender

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George Armstrong profile photo

16.George Armstrong

@georgetarmstrong_
Fashion & Style

- Mens’s Fashion | Lifestyle | Cars · - 26 | UK📍

420K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style76%
Cars & Motorsports19%
Beauty2%
Streetwear & Sneaker Culture2%

Cities

London7%
Hungerford2%

Countries

United Kingdom10%

Audience gender

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Sharon Kim profile photo

17.Sharon Kim

@sundayswithsharon
Parenting & Family Life

〰️ based in VA/DC, Jesus first · wife and mama to E 🤍 sharing slow days and little joys · @persimmonpostco · 🌸 city girl who moved to the countryside

396K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Parenting & Family Life37%
Food & Cooking14%
Gardening & Homesteading12%
Local Things to Do9%

Cities

Washington5%
Alexandria2%

Countries

United States19%
District of Columbia2%

Audience gender

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mikey davison profile photo

18.mikey davison

@mikey.davi
Fashion & Style

London · Fashion Through Film · From nothing | Building everything

383K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style18%
Beauty14%
Personal Development & Motivation10%
Film & TV Commentary10%

Cities

London3%
Rome1%

Countries

United Kingdom3%
Italy1%

Audience gender

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Dariyn Enriquez profile photo

19.Dariyn Enriquez

@dope_don_designs
Streetwear & Sneaker Culture

Don: Title of Respect; a Powerful Leader. · Concepts to Reality, Custom Art - AZ 🌵 · ORDERS ⤵️

364K

Followers

2.1%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 1.1%.

Post categories

Streetwear & Sneaker Culture80%
Art & Illustration14%
Books & Literature1%
Cars & Motorsports1%

Cities

Denver1%
Hawaii1%

Countries

United States2%
Puerto Rico1%

Audience gender

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Tatum Bittick profile photo

20.Tatum Bittick

@tatumbittick
Sports & Athletics

𝙹𝙴𝚂𝚄𝚂 𝙻𝙾𝚅𝙴𝚂 𝚈𝙾𝚄 · Business inquiries💌: @jg.network · 2029 Softball Outfield/Utility · Founder of @vitalthreadscollective 🫣

338K

Followers

3.0%

Engagement

1

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics18%
Fashion & Style14%
Photography & Videography11%
Comedy & Humor8%

Cities

Memphis2%
Las Vegas1%

Countries

United States6%
Tennessee1%

Audience gender

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Because of Marketing profile photo

21.Because of Marketing

@becauseofmarketing
Business & Entrepreneurship

Sharing the latest marketing campaigns, news and behind-the-scenes. Subscribe to our newsletter.

329K

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Business & Entrepreneurship44%
Fashion & Style26%
Beauty13%
Technology & Gadgets8%

Cities

Cannes26%
New York City8%

Countries

France26%
United States15%

Audience gender

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Jonathan & Jahneiss Groce profile photo

22.Jonathan & Jahneiss Groce

@thegroceway
Parenting & Family Life

Married 14 yrs, Feels Like Yesterday · Faith • Healthy Love • Parenthood • Self Care Post Hysterectomy · 📍 Houston, Tx

323K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 24 creators here, where the median is 1.1%.

Post categories

Parenting & Family Life41%
Weddings & Events10%
Beauty8%
Personal Development & Motivation8%

Cities

Houston12%
Cabo San Lucas2%

Countries

United States12%
Mexico2%

Audience gender

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Carolyn Reiko Hoover profile photo

23.Carolyn Reiko Hoover

@carolynrhoover
Sports & Athletics

LA, NYC, Hawaii | 44 countries solo · Team USA | Ironman | 33x Marathoner · @freedommodels · Investment Banker & Law Student

311K

Followers

5.3%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics16%
Technology & Gadgets11%
Nature & Outdoors8%
Food & Cooking7%

Cities

Los Angeles5%
San Francisco5%

Countries

United States20%
Indonesia2%

Audience gender

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Rhinnan Payne profile photo

24.Rhinnan Payne

@rhinnanpayne
Nature & Outdoors

I’m over here! · 🪼@cloo_cool · 🔮@rivalrhi · 🪩@thatscoolrhinnan

308K

Followers

4.5%

Engagement

1

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 1.1%.

Post categories

Nature & Outdoors19%
Fashion & Style16%
Food & Cooking14%
Sports & Athletics8%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Want to see what their Under Armour content actually looks like?

See Under Armour content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @underarmour over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Under Armour is a trademark of its owner. Sup is not affiliated with or endorsed by Under Armour. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Under Armour creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 231 of 240 brands in the library by creator count.24377 recorded collaborating with @underarmour in 12 months
Their collaborations40578 collaborations recorded in 12 months
Median followers555K1M across all 240 brand pages
Median engagement rate1.1%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.71.5 across all 377 creators

FAQ

Under Armour and creators: common questions

Yes. We have recorded 377 creators collaborating with Under Armour, across 578 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Under Armour content examples page.

The largest accounts collaborating with Under Armour include @gunna, @chiarabiasi, @rachaelkirkconnell, @thulani_chipanga, @louuuyoung and @coach.rac. The most frequent is @louuuyoung, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 555K followers and the average engagement rate is 1.8%.

No. We are not connected to Under Armour and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Under Armour and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Under Armour work with creators?

Yes. We have recorded 377 creators collaborating with Under Armour, across 578 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Under Armour content examples page.

Which creators post about Under Armour?

The largest accounts collaborating with Under Armour include @gunna, @chiarabiasi, @rachaelkirkconnell, @thulani_chipanga, @louuuyoung and @coach.rac. The most frequent is @louuuyoung, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Under Armour attract?

Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 555K followers and the average engagement rate is 1.8%.

Is this page affiliated with Under Armour?

No. We are not connected to Under Armour and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Under Armour and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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